The Study of Rule-Governed Behavior and Derived Stimulus Relations: Bridging the Gap

The concept of rule-governed behavior or instructional control has been widely recognized for many decades within the behavior-analytic literature. It has also been argued that the human capacity to formulate and follow increasingly complex rules may undermine sensitivity to direct contingencies of reinforcement, and that excessive reliance upon rules may be an important variable in human psychological suffering. Although the concept of rules would appear to have been relatively useful within behavior analysis, it seems wise from time to time to reflect upon the utility of even well-established concepts within a scientific discipline. Doing so may be particularly important if it begins to emerge that the existing concept does not readily orient researchers toward potentially important variables associated with that very concept. The primary purpose of this article is to engage in this reflection. In particular, we will focus on the link that has been made between rule-governed behavior and derived relational responding, and consider the extent to which it might be useful to supplement talk of rules or instructions with terms that refer to the dynamics of derived relational responding

Sex differences in money pathology in the general population

This study examined sex differences in money beliefs and behaviours. Over 100,000 British participants completed two measures online, one of which assessed “money pathology” (Forman in Mind over money, Doubleday, Toronto, 1987), and the other four “money types”, based on the emotional associations of money (Furnham et al. in Personal Individ Differ, 52:707–711, 2012). Nearly all measures showed significant sex differences with medium to large effect sizes, and with females exhibiting more “money pathology” than males. The biggest difference on the money types was on money being associated with generosity (money representing love) where men scored much lower than females, and autonomy (money representing freedom) where men scored higher than women. For men, more than women, money represented Power and Security. Men were more likely to be Hoarders while women did more emotional regulatory purchasing. Implications and limitations of this study are discussed

Cadophora margaritata sp. nov. and other fungi associated with the longhorn beetles Anoplophora glabripennis and Saperda carcharias in Finland

Symbiosis with microbes is crucial for survival and development of wood-inhabiting longhorn beetles (Coleoptera: Cerambycidae). Thus, knowledge of the endemic fungal associates of insects would facilitate risk assessment in cases where a new invasive pest occupies the same ecological niche. However, the diversity of fungi associated with insects remains poorly understood. The aim of this study was to investigate fungi associated with the native large poplar longhorn beetle (Saperda carcharias) and the recently introduced Asian longhorn beetle (Anoplophora glabripennis) infesting hardwood trees in Finland. We studied the cultivable fungal associates obtained from Populus tremula colonised by S. carcharias, and Betula pendula and Salix caprea infested by A. glabripennis, and compared these to the samples collected from intact wood material. This study detected a number of plant pathogenic and saprotrophic fungi, and species with known potential for enzymatic degradation of wood components. Phylogenetic analyses of the most commonly encountered fungi isolated from the longhorn beetles revealed an association with fungi residing in the Cadophora-Mollisia species complex. A commonly encountered fungus was Cadophora spadicis, a recently described fungus associated with wood-decay. In addition, a novel species of Cadophora, for which the name Cadophora margaritata sp. nov. is provided, was isolated from the colonised wood.Peer reviewe

Online Shopping as Foraging: The Effects of Increasing Delays on Purchasing and Patch Residence

This paper extends the Behavioral Ecology of Consumption, a foraging theory model of human decision-making in an online environment, in a replication and extension of previous online foraging research. Participants shopped for music CDs in a simulated internet mall featuring five virtual music stores with delay to in-stock feedback of 2, 4, 8, 16, and 32 seconds. Preference was measured as the proportion of total purchases and shopping time allocated to each store. Consistent with previous research, a hyperbolic decay function provided the best fit to the data. The results further the consumer foraging model and bolster existing evidence of the generality of hyperbolic discounting and matching in human decision-making

Applied behavioral economics and consumer choice

This paper provides a review of the applied behavioral literature in consumer choice. Beginning with Watson and Lindsley’s initial forays into consumer behavior from their respective bases as basic behavioral researchers, the role of behavior analytic theory and application in consumer behavior is appraised. The applied behavior analysis movement brought operant-based applications into the consumer field, largely focusing on pro-soical and social marketing applications. Increased interest in behavioral theory sparked continuing research in classical conditioning of consumer attitudes and behaviors. Recent theoretical work in the Behavioral Perspective Model and in the Behavioral Ecology of Consumption both harken back to some of Watson’s early influences as well as forge new ground for a comprehensive behavioral account of consumption