Manual de utilização da plataforma SomosIPSS

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TheoFrameAccountability: relatório final

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TheoFrameAccountability: apresentação de resultados: seminário final

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Market orientation: the relationship between technology orientation and the relational marketing.

A orientação para o mercado (OPM) tem se mostrado uma alternativa interessante no ambiente competitivo atual. Diversos estudos têm demonstrado que essa prática traz retornos favoráveis ao desempenho financeiro e mercadológico das empresas. Dado seus resultados favoráveis a OPM, que inicialmente referia-se à orientação para o cliente, e posteriormente para o cliente e concorrente, vem ganhando abrangência cada vez maior, atingindo outros elos da cadeia produtiva, como os canais de distribuição e o consumidor final. A proximidade com os clientes, a integração dos diversos departamentos da empresa, e o foco na entrega de valor superior, colaboram para a construção de um ambiente criativo que privilegie idéias inovadoras. Neste contexto, buscou-se conhecer a relação existente entre a Orientação para a Tecnologia e o Marketing de Relacionamento em empresas orientadas para o mercado, seguindo os pressupostos de um modelo de OPM, sugerido neste trabalho, e composto por três elementos: cultura transversal (CT), formação e disseminação de inteligência (FDI), e estratégia de ação (EA). O foco principal da pesquisa, portanto, girou em torno das variáveis: orientação para a tecnologia e marketing de relacionamento, e suas principais relações. Para atender aos objetivos deste trabalho, realizaram-se de estudos de casos e análises de dados econômicos de dez empresas petroquímicas atuantes no Brasil, onde se efetuou um levantamento de campo, com questões pré-estruturadas, baseadas em argumentos teóricos. Dentre os resultados obtidos, chamou a atenção adoção dos modelos inovativo technology push ou technology push e demand pull em concomitância com a prática de marketing relacional. Percebeu-se, também, que as empresas buscam um equilíbrio entre orientação para a tecnologia e o marketing de relacionamento, de forma que estas duas forças se complementem. O resultado da pesquisa foi colocado em um gráfico onde foram caracterizadas as diferentes categorias da estratégia de ação (EA). Outro ponto avaliado na pesquisa diz respeito à abrangência da OPM, neste sentido, percebeu-se que tal orientação contempla, ainda, a orientação para o fornecedor, como elemento-chave para a entrega de valor superior ao cliente, e para a manutenção de vantagens competitivas pela empresa.Market orientation has been identified as an interesting alternative to companies, in the current competitive environment. Several studies had demonstrated that this practice brings favorable returns to the financial and marketing performance of the companies. Due to these favorable results, market orientation, initially orientated only towards the end customer, became oriented towards both the end customer and competitor, reaching other links of the supply chain, as the canals of distribution and the final user. Moreover, the proximity with customers, the integration of different departments of the company, and the focus on the delivery of value, all permit the construction of a creative environment that privileges innovative ideas. The present dissertation analyzes the relationship between Technology Orientation and Relationship Market in petrochemical companies in Brazil, and presents a model of market orientation composed for three elements: transversal culture (TC), formation and dissemination of intelligence (FDI) and strategy of action (SA). The methodology used was multiple-cases study and the analysis of quantitative data from this sector. To fulfill this purpose, a structured questionnaire was developed, based in the theoretical arguments, and to be answered by the ten operating companies working in the Petrochemical sector in Brazil. The main focus of the work was on the technological orientation and market orientation relationship, and the possible relationship between these two orientations. One of the results indicated that these companies are adopting an innovative model of technology push or technology push and demand pull, concurrent to the relational marketing model. Thus, the technology orientation and the relational marketing are not opposed, but complementary in companies oriented for the market. The result of the research was placed in a graph in which had been characterized the different categories of the action strategy. Another point evaluated in the research, is the scope of the orientation for the market. In this case, this study shows that this orientation contemplates the orientation for the supplier, as key element for delivering superior value to the customer, and also for the maintenance of competitive advantages for the company

A nação pela pluma Natureza e sociedade no Museu do Índio (Rio de Janeiro, 1953-1957)

A história política do Museu do Índio, criado em 1953, no Rio de Janeiro, sob a orientação institucional do antropólogo Darcy Ribeiro, permite conhecer algumas relações sociais estabelecidas em torno de elementos da natureza no Brasil. O estudo do momento inicial na constituição deste patrimônio cultural, de sua história e das disputas que gerou, inclusive na memória, é realizado a partir da noção de coerência ilusória de uma geração de etnólogos, militares e intelectuais e da ação do Estado nacional brasileiro na década de 1950. As fontes e documentação consultadas são de natureza arquivística, jornalística e bibliográfica.The political history of the Museu do Índio, founded in 1953 in Rio de Janeiro under the institutional guiding of the anthropologist Darcy Ribeiro, enables to establish some social relations with elements of nature in Brazil. The study of the initial moment of the constitution of this cultural heritage, its history and the disputes it begot, even in memory, starts from the notion of deceptive coherence of a generation of ethnologists, intellectuals and of the military and the Brazilian National State policies in the 50s. The consulted sources and documentation are journalistic, bibliographic and archivistic

NEOTROPICAL CARNIVORES: a data set on carnivore distribution in the Neotropics

Mammalian carnivores are considered a key group in maintaining ecological health and can indicate potential ecological integrity in landscapes where they occur. Carnivores also hold high conservation value and their habitat requirements can guide management and conservation plans. The order Carnivora has 84 species from 8 families in the Neotropical region: Canidae; Felidae; Mephitidae; Mustelidae; Otariidae; Phocidae; Procyonidae; and Ursidae. Herein, we include published and unpublished data on native terrestrial Neotropical carnivores (Canidae; Felidae; Mephitidae; Mustelidae; Procyonidae; and Ursidae). NEOTROPICAL CARNIVORES is a publicly available data set that includes 99,605 data entries from 35,511 unique georeferenced coordinates. Detection/non-detection and quantitative data were obtained from 1818 to 2018 by researchers, governmental agencies, non-governmental organizations, and private consultants. Data were collected using several methods including camera trapping, museum collections, roadkill, line transect, and opportunistic records. Literature (peer-reviewed and grey literature) from Portuguese, Spanish and English were incorporated in this compilation. Most of the data set consists of detection data entries (n = 79,343; 79.7%) but also includes non-detection data (n = 20,262; 20.3%). Of those, 43.3% also include count data (n = 43,151). The information available in NEOTROPICAL CARNIVORES will contribute to macroecological, ecological, and conservation questions in multiple spatio-temporal perspectives. As carnivores play key roles in trophic interactions, a better understanding of their distribution and habitat requirements are essential to establish conservation management plans and safeguard the future ecological health of Neotropical ecosystems. Our data paper, combined with other large-scale data sets, has great potential to clarify species distribution and related ecological processes within the Neotropics. There are no copyright restrictions and no restriction for using data from this data paper, as long as the data paper is cited as the source of the information used. We also request that users inform us of how they intend to use the data

NEOTROPICAL ALIEN MAMMALS: a data set of occurrence and abundance of alien mammals in the Neotropics

Biological invasion is one of the main threats to native biodiversity. For a species to become invasive, it must be voluntarily or involuntarily introduced by humans into a nonnative habitat. Mammals were among first taxa to be introduced worldwide for game, meat, and labor, yet the number of species introduced in the Neotropics remains unknown. In this data set, we make available occurrence and abundance data on mammal species that (1) transposed a geographical barrier and (2) were voluntarily or involuntarily introduced by humans into the Neotropics. Our data set is composed of 73,738 historical and current georeferenced records on alien mammal species of which around 96% correspond to occurrence data on 77 species belonging to eight orders and 26 families. Data cover 26 continental countries in the Neotropics, ranging from Mexico and its frontier regions (southern Florida and coastal-central Florida in the southeast United States) to Argentina, Paraguay, Chile, and Uruguay, and the 13 countries of Caribbean islands. Our data set also includes neotropical species (e.g., Callithrix sp., Myocastor coypus, Nasua nasua) considered alien in particular areas of Neotropics. The most numerous species in terms of records are from Bos sp. (n = 37,782), Sus scrofa (n = 6,730), and Canis familiaris (n = 10,084); 17 species were represented by only one record (e.g., Syncerus caffer, Cervus timorensis, Cervus unicolor, Canis latrans). Primates have the highest number of species in the data set (n = 20 species), partly because of uncertainties regarding taxonomic identification of the genera Callithrix, which includes the species Callithrix aurita, Callithrix flaviceps, Callithrix geoffroyi, Callithrix jacchus, Callithrix kuhlii, Callithrix penicillata, and their hybrids. This unique data set will be a valuable source of information on invasion risk assessments, biodiversity redistribution and conservation-related research. There are no copyright restrictions. Please cite this data paper when using the data in publications. We also request that researchers and teachers inform us on how they are using the data