‘Oh you pretty thing!’: How David Bowie ‘unlocked everybody’s inner queen’ in spite of the music press

The 1967 Sexual Offence Act decriminalised homosexual acts between men allowing gay men to discuss their sexuality in public. Few prominent popular musicians came-out until 1972 when David Bowie claimed that he was bisexual in an interview with Melody Maker. Music papers and Bowie had substantial cultural power: Bowie was a rising star and music papers recruited journalists who discussed and perpetuated social change. The subsequent conversation, however, reinforced negative stereotypes in constructing the queer subject and tried to safeguard commercial concerns due to the assumption that the market for popular music avoided queer music. This undermined arguments that associate permissive legislation with a permissive media and society, but, to some, representation alone empowered people and destabilised preconceptions about queer identity.Published versio

Profiting from war:Bovril advertising during World War II

This article addresses the lack of research on commercial advertising during wartime. It takes as its focus Bovril ads during World War II, to argue that commercial advertising, rather than diverging from state propaganda consistently drew upon wider representations of war in order to integrate into a society increasingly dominated by the image. To examine this, all of the Bovril ads from World War II appearing in the Times, Daily Express and Daily Mirror are compared in both quantitative and qualitative analyses, which helps to avoid the “cherry picking” problems of relying on a qualitative analysis alone. The main contention is that ads are socially situated media and, as such, cannot strongly divert from other messages being circulated within society because their reception depends upon their message creating an instant identification with the reader. In the 1940s this was especially true because society was confronted with an unprecedented mass of state propaganda

Hidden fathers? The significance of Fatherhood in mid-twentieth-century Britain

This article argues that fatherhood was invested with a greater significance in mid-twentieth-century Britain than has previously been recognised. It assesses the current historiographical focus on motherhood, marriage and the home, suggesting that fathers have been lost in these debates. Evidence from the press and social research is used to investigate the 'intensification' of fatherhood alongside motherhood in this period. The article examines the trend towards a more directly normative line in the press, and the new focus on the family in academic literature, as well as highlighting the increased investment in the father-child relationship. © 2012 Copyright Taylor and Francis Group, LLC