Guest Artist Series:Niel Corwell, Euphonium/Composer

Center for the Performing Arts Monday Evening October 10, 2005 8:00p.m

Trombone Choir Normal Euphonium Tuba Society

Center for the Peroforming Arts Sunday Evening October 9, 2005 7:00p.m

Military Death Benefits: Status and Proposals

This report describes the various death benefits from the Department of Defense, Department of Veterans Affairs (VA), and Social Security available to certain survivors of members of the Armed Forces who die on active duty

Military Death Benefits: Status and Proposals

Department of Defense (DoD) benefits for survivors of deceased members of the armed forces vary significantly in purpose and structure. Benefits such as the death gratuity provide immediate cash payments to assist these survivors in meeting their financial needs during the period immediately following a member’s death. Similarly, the Servicemembers’ Group Life Insurance (SGLI) provides the life insurance policy value in a lump sum payment following the service member’s death. Other benefits such as the Veteran’s Administration Dependency and Indemnity Compensation (DIC) and the Survivor Benefit Plan (SBP), are designed to provide long-term monthly income. Additional death benefits provided by the DOD for survivors and dependents include housing assistance, health care, commissary and exchange benefits, educational assistance, and burial, funeral, and related benefits. Survivors may also receive death benefits from Social Security

Guest Artist Recital, Dr. Neal Corwell, euphonium and composer/arranger

Guest Artist RecitalDr. Neal Corwelleuphonium, composer/arranger(featuring works with CD accompaniment and live electronics)Thursday, September 20, 2018 at 8pmSonia Vlahcevic Concert HallW.E. Singleton Center for the Performing Arts922 Park AvenueRichmond, Va

Celebrity endorsement, brand credibility and brand equity

Purpose: This research aims to examine the impact of celebrity credibility on consumer-based equity of the endorsed brand. The mediating role of brand credibility and the moderating role of the type of branding (parent versus sub-brand) employed by the endorsed brand on the endorser credibility-brand equity relationship are also to be examined. The endorser credibility-brand equity relationship was developed using associative learning principles whereas the brand signalling theory is applied to examine the mediating role of brand credibility. Design/methodology/approach: The conceptual framework was tested using a field experiment. Data were collected using a mall-intercept approach at a shopping centre from a sample of consumers in a metropolitan Australian city. The data were analysed using structural equation modelling. Findings: Results suggest endorser credibility has an indirect impact on brand equity when this relationship is mediated by brand credibility. This mediating relationship was moderated by type of branding. However, the "endorser credibility-brand credibility" and "endorser credibility-brand equity" relationships did not vary according to the type of branding employed. Practical implications: In support of past findings, the present study shows that a celebrity endorser should be one who is perceived as credible based on their attractiveness, expertise and trustworthiness. Moreover, in this research, even a moderately low credibility endorser proved to be able to build the brand. Originality/value: The present study is one of the first to empirically examine and confirm the impact of endorser credibility on brand credibility and consumer-based brand equity