The construction of marketing measures: the case of viewability

This study seeks to develop a critical understanding of marketing measures. Marketing measures inform a variety of marketing practices and have been subject to ethical, discursive and epistemological critique. Informed by a range of theoretical work, this study sheds light on the construction of a key marketing measure in digital advertising: viewability. It shows how a range of competing interests can be mobilized and aligned; how an object of interest can be stabilized; and how standards for measurement can be reconciled. Across this account, we can see how issues of accuracy, ideology and ethics are bracketed off as participants agree on which things matter and which things count

Factors associated with adherence to immunomodulator treatment in people with multiple sclerosis

Abstract To determine the association between factors and adherence to immunomodulator treatment in people with multiple sclerosis treated in reference centers. Cross-sectional study conducted with 188 people who used immunomodulators in three reference centers in Ceará from March to July 2012. Adherence was assessed using the Moriskscale and factors were assessed using a questionnaire addressing socioeconomic and personal characteristics, the disease, the use of immunomodulator and educational activities. The determination of the association was expressed in crude and adjusted odds ratio with a 95% confidence interval. Adherence rate was 46% and after the logistic regression model the adherence to immunomodulator treatment was positively associated with the following factors: age 18-38 years, time of diagnosis and treatment between 6 and 24 months, 0-3.5 score in the Expanded Disability Status Scale, perception of treatment benefits, intrinsic and extrinsic motivation, phone contact with the doctor and not missing the return visit. This study is important because it allowed to determine the association between factors and adherence to immunomodulator treatment in multiple sclerosis, contributing to prevention and control actions

Increasing Physical and Social Activity through Virtual Coaching in an Ambient Environment

This paper describes the development and the validation of an ambient system (AAL-VU) that empowers its users in self-management of daily activities and social connectedness. The system combines state-of-the-art psychological knowledge on elderly user requirements for sustained behavior change with modern ICT technology in suggesting an adaptive ambient solution for the prevention and management of chronic diseases, inactivity and loneliness , thus resulting in a higher quality of life. Specifically, the AAL-VU system stimulates beneficial levels of activity in elderly as well as social connected-ness. The focus on physical and social activity was chosen as this is recognized as a crucial element for the prevention, cure, and management of many chronic illnesses. Increasing Physical and Social Activity through Virtual Coaching in an Ambient Environment. Available from: https://www.researchgate.net/publication/281289812_Increasing_Physical_and_Social_Activity_through_Virtual_Coaching_in_an_Ambient_Environment [accessed Apr 25, 2017]