Face processing in Malaysian Chinese adults

Cross-cultural studies have identified a distinct holistic-analytic pattern that observers employ in various cognitive and perceptual tasks. Recent face perception studies utilizing eye tracking methodologies have also revealed distinct Eastern and Western viewing patterns when recognizing identities and emotions. However, studies exploring genetic and cultural factors found that British born Chinese observers employed either Eastern or Western eye movement strategies, suggesting that a simple Eastern-Western distinction does not fully explain the diversity in observers’ eye movement strategies. Although Malaysia is an East Asian country, it is strongly multicultural and heavily influenced by Western culture. This thesis aimed to investigate Malaysian Chinese participants’ eye movement strategy and recognition abilities by requiring participants to perform static and dynamic face recognition, and emotion recognition tasks on African, East Asian, and Western Caucasian faces

You Look Familiar: How Malaysian Chinese Recognize Faces

East Asian and white Western observers employ different eye movement strategies for a variety of visual processing tasks, including face processing. Recent eye tracking studies on face recognition found that East Asians tend to integrate information holistically by focusing on the nose while white Westerners perceive faces featurally by moving between the eyes and mouth. The current study examines the eye movement strategy that Malaysian Chinese participants employ when recognizing East Asian, white Western, and African faces. Rather than adopting the Eastern or Western fixation pattern, Malaysian Chinese participants use a mixed strategy by focusing on the eyes and nose more than the mouth. The combination of Eastern and Western strategies proved advantageous in participants' ability to recognize East Asian and white Western faces, suggesting that individuals learn to use fixation patterns that are optimized for recognizing the faces with which they are more familiar

To which world regions does the valence–dominance model of social perception apply?

Over the past 10 years, Oosterhof and Todorov’s valence–dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgements of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov’s methodology across 11 world regions, 41 countries and 11,570 participants. When we used Oosterhof and Todorov’s original analysis strategy, the valence–dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions, we observed much less generalization. Collectively, these results suggest that, while the valence–dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods and correlate and rotate the dimension reduction solution.C.L. was supported by the Vienna Science and Technology Fund (WWTF VRG13-007); L.M.D. was supported by ERC 647910 (KINSHIP); D.I.B. and N.I. received funding from CONICET, Argentina; L.K., F.K. and Á. Putz were supported by the European Social Fund (EFOP-3.6.1.-16-2016-00004; ‘Comprehensive Development for Implementing Smart Specialization Strategies at the University of Pécs’). K.U. and E. Vergauwe were supported by a grant from the Swiss National Science Foundation (PZ00P1_154911 to E. Vergauwe). T.G. is supported by the Social Sciences and Humanities Research Council of Canada (SSHRC). M.A.V. was supported by grants 2016-T1/SOC-1395 (Comunidad de Madrid) and PSI2017-85159-P (AEI/FEDER UE). K.B. was supported by a grant from the National Science Centre, Poland (number 2015/19/D/HS6/00641). J. Bonick and J.W.L. were supported by the Joep Lange Institute. G.B. was supported by the Slovak Research and Development Agency (APVV-17-0418). H.I.J. and E.S. were supported by a French National Research Agency ‘Investissements d’Avenir’ programme grant (ANR-15-IDEX-02). T.D.G. was supported by an Australian Government Research Training Program Scholarship. The Raipur Group is thankful to: (1) the University Grants Commission, New Delhi, India for the research grants received through its SAP-DRS (Phase-III) scheme sanctioned to the School of Studies in Life Science; and (2) the Center for Translational Chronobiology at the School of Studies in Life Science, PRSU, Raipur, India for providing logistical support. K. Ask was supported by a small grant from the Department of Psychology, University of Gothenburg. Y.Q. was supported by grants from the Beijing Natural Science Foundation (5184035) and CAS Key Laboratory of Behavioral Science, Institute of Psychology. N.A.C. was supported by the National Science Foundation Graduate Research Fellowship (R010138018). We acknowledge the following research assistants: J. Muriithi and J. Ngugi (United States International University Africa); E. Adamo, D. Cafaro, V. Ciambrone, F. Dolce and E. Tolomeo (Magna Græcia University of Catanzaro); E. De Stefano (University of Padova); S. A. Escobar Abadia (University of Lincoln); L. E. Grimstad (Norwegian School of Economics (NHH)); L. C. Zamora (Franklin and Marshall College); R. E. Liang and R. C. Lo (Universiti Tunku Abdul Rahman); A. Short and L. Allen (Massey University, New Zealand), A. Ateş, E. Güneş and S. Can Özdemir (Boğaziçi University); I. Pedersen and T. Roos (Åbo Akademi University); N. Paetz (Escuela de Comunicación Mónica Herrera); J. Green (University of Gothenburg); M. Krainz (University of Vienna, Austria); and B. Todorova (University of Vienna, Austria). The funders had no role in study design, data collection and analysis, decision to publish or preparation of the manuscript.https://www.nature.com/nathumbehav/am2023BiochemistryGeneticsMicrobiology and Plant Patholog

Face processing in Malaysian Chinese adults

Cross-cultural studies have identified a distinct holistic-analytic pattern that observers employ in various cognitive and perceptual tasks. Recent face perception studies utilizing eye tracking methodologies have also revealed distinct Eastern and Western viewing patterns when recognizing identities and emotions. However, studies exploring genetic and cultural factors found that British born Chinese observers employed either Eastern or Western eye movement strategies, suggesting that a simple Eastern-Western distinction does not fully explain the diversity in observers’ eye movement strategies. Although Malaysia is an East Asian country, it is strongly multicultural and heavily influenced by Western culture. This thesis aimed to investigate Malaysian Chinese participants’ eye movement strategy and recognition abilities by requiring participants to perform static and dynamic face recognition, and emotion recognition tasks on African, East Asian, and Western Caucasian faces

Sexual dimorphism and attractiveness in Asian and White faces

Marriages between White men and Asian women are over twice as frequent as those between White women and Asian men. Recent research has proposed that this imbalance may be explained by the finding that, on average, White men are perceived as more attractive than Asian men, and Asian women are perceived as more attractive than White women, possibly because Asian faces are perceived as more feminine than White faces. Here, we explore whether Asian faces are perceived as more feminine than White faces. Thirty-five Malaysian Chinese (20 male) and 30 Australian White (12 male) participants manipulated 100 face photographs (50 Asian; 50 White; half male) on a masculinity/femininity axis to optimize attractive appearance. As predicted, White women’s faces were increased more in femininity than Asian women’s faces, and White men’s faces were feminized more than Asian men’s faces to optimize attractiveness. These findings suggest that White faces are perceived as more masculine than Asian faces

Percentages of fixations landing on the eyes, mouth, and nose during the face recognition task.

<p>Error bars report standard errors of mean.</p

Malaysian Chinese participants' recognition accuracy for East Asian, white Western, and African faces.

<p>Error bars report standard errors of the mean. Participants recognized East Asian faces significantly better than African faces.</p

The predefined area of interest (AOI) used to analyze eye gaze.

<p>Composite images are shown for illustration purposes. Real faces were used in the actual experiment.</p