The Influence of Environmental Concern, Green Perceived Knowledge, and Green Trust on Green Purchase Intention

Global warming and environmental damage are some of the important current issues, which lead to the implementation of environmentally-friendly style of living. This study aims to identify the influence of environmental concern, green perceived knowledge, and green trust on green purchase intention. The population of this research was people who live in Jabodetabek. This study used online questionnaire and got responses from 300 respondents. The data were analyzed using SPSS version 22. The independent variables were environmental concern, green perceived knowledge, and green trust. The dependent variable was green purchase intention. This study concludes that there were positive and significant influences of environmental concern, green perceived knowledge and green trust on green purchase intention. The result of this study may be useful for the government to provide information on environmentally-friendly products, and also to provide recommendation for marketers in deciding on what products to produce

Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude

The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative research with survey analysis method. The data used in this study is primary data using a questionnaire as a research instrument. The researchers surveyed 230 Muslim respondents of millennial age at President University. The sampling technique used in this study is judgment sampling method. Data analysis was performed using Partial Least Square-Structural Equation Model (PLS-SEM) software, namely SmartPLS version 3.2.8. The hypotheses were tested through path coefficient, t-Significance, p-Value, and determination coefficient (R²). Based on the results of this study, it is found that: 1) halal awareness has a significant effect on attitude towards halal food, 2) religiosity, halal awareness and attitude towards halal food each has a significant effect on purchase intention of halal food and finally, 3) halal awareness as mediated by attitude towards halal food has an effect on purchase intention of halal food. Whereas the relationship between religiosity and attitude towards halal food and the relationship between religiosity and purchase intention of halal food as mediated by attitude towards halal food cannot be supported. The result of this research is useful to predict the future of the halal industry in Muslim-majority countries. It is recommended that food marketers should consider these elements when producing and preparing marketing campaigns for halal foods.Bahasa Indonesia Abstrak: Meningkatnya populasi Muslim akhir-akhir ini berakibat pada meningkatnya permintaan terhadap makanan halal. Studi ini dimaksudkan untuk mengetahui pengaruh religiositas, kesadaran terhadap makanan halal, dan sikap terhadap makanan halal, terhadap intensi membeli makanan halal di kalangan generasi milenial. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survai. Data yang digunakan merupakan data primer yang diperoleh dengan menggunakan kuesioner sebagai instrumen penelitian. Sampel penelitian adalah 230 orang Muslim dari generasi milenial di President University. Teknik sampling yang digunakan adalah judgment sampling method. Analisis data dilakukan dengan menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) software, yaitu SmartPLS version 3.2.8. Hipotesa penelitian diuji dengan melihat nilai koefisien jalur, nilai t, nilai p, dan koefisien determinsasi (R²). Berdasarkan hasil analisis data, ditemukan bahwa: 1) kesadaran halal mempengaruhi sikap terhadap makanan halal secara signifikan, 2) religiositas, kesadaran halal, dan sikap terhadap makanan halal, masing-masing memiliki pengaruh yang signifikan terhadap intensi membeli makanan halal, 3) sikap terhadap makanan halal memediasi pengaruh kesadaran halal terhadap intensi membeli makanan halal. Hasil penelitian juga memperlihatkan bahwa pengaruh religiositas atas sikap terhadap makanan halal tidak didukung data, demikian pula sikap terhadap makanan halal tidak memediasi pengaruh religiositas terhadap intensi membeli makanan halal. Hasil penelitian ini diharapkan bermanfaat untuk memperkirakan masa depan industri Halal di negara yang berpenduduk mayoritas Muslim. Para pemasar makanan perlu mempertimbangkan variabel yang digunakan dalam penelitian ini ketika menghasilkan dan mempersiapkan kampanye pemasaran untuk makanan halal

Intention to use Peer-to-Peer (P2P) Lending: The Roles of Perceived Structural Assurance and Perceived Critical Mass

Peer-to-Peer (P2P) lending platform has enormous potential to improve financial inclusion for people in emerging countries. In this regard, the present study examined the predictors of continuance intention to borrow from P2P lending, especially as a Multi-Sided Platform (MSP) that relied heavily on critical mass to succeed. This research was among the first that analyzed the behavioral intention of P2P lending from the borrower’s perspective by expanding on the technology acceptance model (TAM) with two fundamental latent constructs for MSPs, namely perceived structural assurance and perceived critical mass. This quantitative study used Partial Least Square Structural Equation Modelling (PLS-SEM). Online questionnaires were spread to P2P lending borrowers (n =174) from all over Indonesia to measure the latent constructs. The result revealed that all the exogenous constructs did not have direct relationships with continuance intention to borrow. However, perceived structural assurance and perceived ease of borrowing indirectly affected the endogenous construct through perceived usefulness as the mediating variable. This study also offers some managerial implications for the P2P lending industry

Faktor yang mempengaruhi intensi mengonsumsi kopi organik di kalangan anak muda

Recently coffee of Indonesia become major attention of world coffee importers as Indonesia has variety of specialty coffee. Drinking coffee is believed as one of trending activities of young people in urban area. This study examined factors affecting intention to consume organic coffee.  The sample was 200 undergraduate students of Universitas Tarumanagara who are coffee drinkers. The dependent of this research is intention to consume. Independent variables consist of four variables, they are spirituality, environmental concern, helath concern, and lifestyle. By using regression analysis, this study revealed that spirituality and lifestyle affect intention to consume organic coffee significantly. On the other hand, contrary to previous research, the effect of environmental concern and health concern on intention to consume organic coffee was not significant. This research finding may help marketers of organic coffee in designing their marketing program. They may pay more attention to spirituality and lifestyle aspects in order to suceed in gaining more market share

The effect of travel risk perception and destination image on visit decision in the new normal

The Indonesian government is serious about promoting tourism as a leading industry until COVID-19 outbreak have a huge impact on the tourism industry. Research on risk perceptions in pandemic-affected destinations is required to influence tourists in making decisions also the destination image. Thus, this study aims to examine the Travel Risk Perception on Visit Decision to an Island Tourism Destination in The New Normal. Ninety data was collected using Google Form with purposive sampling technique and analyzed using PLS-SEM. The result shows that Health Risk and Socio-psychological Risk have a direct and indirect influence through Destination Image on the Visit Decision. Financial Risk has a direct and indirect influence through Destination Image (Affective Image), whereas no indirect influence through Cognitive Image on Visit Decision. Lastly, the result of Destination Image both Cognitive and Affective Image influence Visit Decision. The study proved that perceived risk and destination image are essential for opening tourism areas in the new normal condition

Community-Based Sustainable Tourism Village through Nature and Culture Tourism

The decline in visitors during the COVID-19 outbreak is one of the factors affecting the profitability of tourist destinations. This condition is challenging for developing tourist villages, especially the Hegarmukti tourist village. Several activity restrictions during the COVID-19 outbreak have made community-based tourism development programs experience obstacles. Through this community service activity, the 4C model analysis (Conservation, Community, Culture, and Commerce) is to be applied to optimize the growth of the Hergarmukti tourist village. The activity begins with a semi-formal interview process and observations to gather information. Through this activity, it was revealed that some potential has not been exploited, especially in terms of natural and cultural tourism. Socialization activities by conducting capacity-building workshops for preserving natural ecosystems through waste management were conducted with the Situ Rawa Binong residents. Besides, cultural promotion activities through local art performances displayed by the Cahaya Gumilar Art Gallery also attract tourists. To run a sustainable tourism village, the community requires soft skills training in tourism and marketing. The study also offers several possible tourist attractions to stimulate the local economy

Pengaruh Psikologi Konsumen Terhadap Keputusan Pembelian Kembali Smartphone Blackberry

Repurchase decision is influenced by several factors, among others are, marketing stimuli (marketing mix) environmental stimuli, consumer characteristics, and consumer psychology. Previously, marketers were more interested in studying consumer response to marketing mix. This study investigated the influence of consumer psychology on repurchase decision. The independent variables of the research are motivation, perception, learning, and attitude. The dependent variable is the repurchase decision of the BlackBerry. Data were collected by distributing questionnaires to 200 BlackBerry smartphone users. Data analysis was performed using multiple regression. The results showed that there is only one variable (attitude) that has a significant influence on repurchase decision. Thus, marketers with limited budgets need to be more selective in allocating their funds, which is primarily should be intended to build and develop positive attitudes towards BlackBerry

PENGARUH E-WOM TERHADAP PURCHASE INTENTION MELALUI VALUE C0-CREATION PADA CV.KURAKU INDONESIA

  Abstract: The development of the pet business is experiencing steady growth, even the majority of the entire population in the world owns at least one pet. The existence of this phenomenon is certainly a good opportunity for CV.Kuraku Indonesia, which is a business engaged in animal importing and turtle conservation in Surabaya. This study aims to determine the effect of e-WOM on purchase intention through value co-creation at CV.Kuraku Indonesia. This study uses a quantitative approach using purposive sampling technique and the Slovin formula to determine the number of samples. The population in this study are prospective customers of CV. Kuraku Indonesia who follow the fanpage page on Facebook social media. The sample used in this study were 130 respondents. The data collection method uses a questionnaire method that uses a Likert Scale with the Partial Least Square (PLS) analysis method with the SmartPLS 3.0 tool. The results of this study indicate that e-WOM has a significant effect on purchase intention, e-WOM has a significant effect on value co-creation, value co-creation has a significant effect on purchase intention, and value co-creation mediates the relationship between e-WOM and purchase intention. In the mediation effect test, it was found that the mediation was partially mediated or there was mediation in the model (partial mediated). Keywords: e-WOM, purchase intention, value co-creation. Abstrak: Perkembangan bisnis hewan peliharaan mengalami pertumbuhan yang stabil, bahkan mayoritas dari seluruh penduduk di dunia memiliki setidaknya satu hewan peliharaan. Adanya fenomena tersebut tentunya menjadi peluang yang baik bagi CV.Kuraku Indonesia yang merupakan usaha yang bergerak di bidang importir hewan dan konservasi kura-kura darat di Surabaya. Penelitian ini bertujuan untuk mengetahui pengaruh e-WOM terhadap purchase intention melalui value co-creation pada CV.Kuraku Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan teknik purposive sampling dan rumus Slovin untuk menentukan jumlah sampel. Populasi dalam penelitian ini adalah calon pelanggan CV.Kuraku Indonesia yang mengikuti halaman fanpage di media sosial Facebook. Sampel yang digunakan dalam penelitian ini sebanyak 130 orang responden. Metode pengumpulan data menggunakan metode kuesioner yang menggunakan Skala Likert dengan metode analisis Partial Least Square (PLS) dengan alat bantu SmartPLS 3.0. Hasil penelitian ini menunjukan bahwa e-WOM berpengaruh secara signifikan terhadap purchase intention, e-WOM berpengaruh secara signifikan terhadap value co-creation, value co-creation berpengaruh secara signifikan terhadap purchase intention, dan value co-creation memediasi hubungan antara e-WOM dan purchase intention. Pada uji efek mediasi ditemukan bahwa mediasi terbukti secara parsial atau terjadi mediasi pada model (partial mediated). Kata kunci: e-WOM, purchase intention, value co-creation.   &nbsp