Telegram in campaign: the use of mobile instant messaging services in electoral political communication

The use of mobile instant messaging platforms has increased in recent years in political communication given the private nature of this form of communication, a trend which has increased during the COVID-19 pandemic. The aim of this research is to know the Telegram usage done by the main political parties within the election campaign. For this purpose, the Catalan election of the 14th of February 2021 are studied with a quantitative content analysis on a sample composed of 600 messages published by five political parties (PSC, Vox Barcelona, ERC, Junts per Catalunya, CUP and En Comú Podem). Results show that one of the most important functions of this platforms is the information and dissemination of its electoral programme. Regarding the main topics, the organization and functioning of the campaign and the political wrangling predominate. Our findings show that the position of the different parties regarding the independence of Catalonia, their political trajectory and their position within the government/opposition axis are conditioning factors of their communication strategy on this platform. Finally, the analysis of the public impact of the published messages reveals the disconnection between the parties and the citizens. In addition, a “more is more” effect which determines that the more messages are broadcast on this platform, the greater the number of views by users is, is detected. These data reveal new evidence on how Telegram is being used in the election campaign by political actors.El uso de plataformas de mensajería instantánea móvil se ha incrementado en los últimos años en la comunicación política dado el carácter privado de esta forma de comunicación, tendencia que se ha incrementado durante la pandemia del COVID-19. El objetivo de esta investigación es conocer el uso de Telegram por parte de los principales partidos políticos dentro de la campaña electoral. Para ello se estudian las elecciones catalanas del 14 de febrero de 2021 con un análisis de contenido cuantitativo sobre una muestra compuesta por 600 mensajes publicados por cinco partidos políticos (PSC, Vox Barcelona, ​​ERC, Junts per Catalunya, CUP y En Comú Podem). Los resultados muestran que una de las funciones más importantes de estas plataformas es la información y difusión de su programa electoral. En cuanto a los temas principales, predomina la organización y funcionamiento de la campaña y la disputa política. Nuestros hallazgos muestran que la posición de los diferentes partidos respecto a la independencia de Cataluña, su trayectoria política y su posición dentro del eje gobierno/oposición condicionan su estrategia comunicativa en esta plataforma. Finalmente, el análisis del impacto público de los mensajes publicados revela la desconexión entre los partidos y la ciudadanía. Además, se detecta un efecto “más es más”, que determina que cuantos más mensajes se emiten en esta plataforma, mayor es el número de visualizaciones por parte de los usuarios. Estos datos revelan nuevas evidencias sobre cómo los actores políticos están utilizando Telegram en la campaña electoral

Political agenda on Twitter during the 2016 Spanish elections: issues, strategies, and users’ responses

In recent years, political communication has been marked by an increased use of social media. Platforms such as Twitter have become an essential tool for political actors, especially during electoral campaigns. The aim of this study is to analyse the use of Twitter by Spanish political actors to build their agenda during electoral campaigns. The implementation strategy and users’ responses were also analysed. A quantitative content analysis was conducted, which was complemented by a metric evaluation. The sample was taken from the general election of 26 June 2016. The profiles of the four political parties most popularly represented in Spain (Partido Popular, Partido Socialista, Podemos, and Ciudadanos) and their leaders (Mariano Rajoy, Pedro Sánchez, Pablo Iglesias, and Albert Rivera respectively), were analysed. A total of 9,049 tweets were studied and the results allowed us to detect various parameters of the management of political agendas on Twitter during the electoral campaign. Among them, it is worth highlighting: the existence of different forms of agenda-setting interactions built by the parties and articulated by the leaders, the low degree of thematic fragmentation, the prevalence of a game frame, the identification of three conditioning factors, and the detection of dissonance between the agenda built by politicians and the interests of the users of this platform

The Journalists of the Future meet Entrepreneurial Journalism

Journalism is undergoing a strong restructuring of its labour market due to the consequences of the economic crisis and the technological innovations. Discussions on the search for new formulas for job creation are centred on the emergence of entrepreneurial journalism. Spain is a paradigmatic example of this phenomenon because between 2008 and 2014, 454 news media outlets were created. The rise of entrepreneurial journalism raises many questions and challenges that affect all areas of journalism. One is their introduction in journalism education and the views of journalism students. The aim of this article is to analyse the perceptions regarding entrepreneurship held by those who will be future journalists and who are now receiving their education in the classroom. Our goal is to find out what knowledge journalism students have about entrepreneurship and the skills that are deemed essential. We evaluate the willingness of journalism students to develop their own business project and the major barriers and obstacles. The methodology uses a quantitative approach based on surveys in Spain (N=184). The results suggest an increase of the willingness in students to engage in entrepreneurship. However, students also have a negative and disenchanted view of journalism as they progress in their studies.This research was supported by the Universitat Jaume I de Castelló [grant number PI11A2013– 12]

Telegram in campaign: the use of mobile instant messaging services in electoral political communication

The use of mobile instant messaging platforms has increased in recent years in political communication given the private nature of this form of communication, a trend which has increased during the COVID-19 pandemic. The aim of this research is to know the Telegram usage done by the main political parties within the election campaign. For this purpose, the Catalan election of the 14th of February 2021 are studied with a quantitative content analysis on a sample composed of 600 messages published by five political parties (PSC, Vox Barcelona, ERC, Junts per Catalunya, CUP and En Comú Podem). Results show that one of the most important functions of this platforms is the information and dissemination of its electoral programme. Regarding the main topics, the organization and functioning of the campaign and the political wrangling predominate. Our findings show that the position of the different parties regarding the independence of Catalonia, their political trajectory and their position within the government/opposition axis are conditioning factors of their communication strategy on this platform. Finally, the analysis of the public impact of the published messages reveals the disconnection between the parties and the citizens. In addition, a “more is more” effect which determines that the more messages are broadcast on this platform, the greater the number of views by users is, is detected. These data reveal new evidence on how Telegram is being used in the election campaign by political actors.El uso de plataformas de mensajería instantánea móvil se ha incrementado en los últimos años en la comunicación política dado el carácter privado de esta forma de comunicación, tendencia que se ha incrementado durante la pandemia del COVID-19. El objetivo de esta investigación es conocer el uso de Telegram por parte de los principales partidos políticos dentro de la campaña electoral. Para ello se estudian las elecciones catalanas del 14 de febrero de 2021 con un análisis de contenido cuantitativo sobre una muestra compuesta por 600 mensajes publicados por cinco partidos políticos (PSC, Vox Barcelona, ​​ERC, Junts per Catalunya, CUP y En Comú Podem). Los resultados muestran que una de las funciones más importantes de estas plataformas es la información y difusión de su programa electoral. En cuanto a los temas principales, predomina la organización y funcionamiento de la campaña y la disputa política. Nuestros hallazgos muestran que la posición de los diferentes partidos respecto a la independencia de Cataluña, su trayectoria política y su posición dentro del eje gobierno/oposición condicionan su estrategia comunicativa en esta plataforma. Finalmente, el análisis del impacto público de los mensajes publicados revela la desconexión entre los partidos y la ciudadanía. Además, se detecta un efecto “más es más”, que determina que cuantos más mensajes se emiten en esta plataforma, mayor es el número de visualizaciones por parte de los usuarios. Estos datos revelan nuevas evidencias sobre cómo los actores políticos están utilizando Telegram en la campaña electoral

Contenidos periodísticos y nuevos modelos de negocio: evaluación de servicios digitales

The digital environment offers new attributes to the production of press content. The strategic use of these tools opens new channels to update the business model in the context of restructuring journalism. The aim of this paper is to evaluate the potential of digital tools from the point of view of young people in order to offer to journalistic companies a guideline for action. The methodology used is based on a quantitative survey carried out among people between 16 and 30 years old (N = 549). The results reveal that updating, multimediality, personalization and everyday content that is personally relevant are appreciated as the most important properties. The use of these resources is considered to be one of the pillars that have to be taken into account in order to build the new business model adapted to the digital field

Métodos de innovación docente aplicados a los estudios de Ciencias de la Comunicación

Se analiza el fenómeno de la implantación del Espacio Europeo de Educación Superior (EEES) a los estudios de Ciencias de la Comunicación, desde el punto de vista del profesorado. En este sentido se analizan experiencias educativas como: cuadernos de visionado para la iniciación de los alumnos en el comentario fílmico; la utilización didáctica de recursos audiovisuales; el uso de películas como herramientas en la educación de estudiantes; el uso de la televisión informativa; y la aplicación de técnicas de aprendizaje colaborativo entre otras propuestas. Asimismo, se estudia el estado de implantación del EEES en España y se describen propuestas de aplicación del mismo a diferentes áreas de los estudios de Ciencias de la Comunicación. También se dedican estudios a la descripción de nuevas estrategias docentes en el marco del EEES y se proponen fórmulas de evaluación de los aprendizajes. Por último se presta atención a la aplicación de las Tecnologías de la Información y la Comunicación a los citados estudios y se definen nuevas herramientas para apoyar a los estudiantes en su labor.MadridBiblioteca de Educación del Ministerio de Educación, Cultura y Deporte; Calle San Agustín 5 -3 Planta; 28014 Madrid; Tel. +34917748000; [email protected]