Literacia comunicacional: uma estratégia para as organizações na sociedade da informação

Resenha da obra- As relações públicas e a educação corporativa: uma interface possível Autora: Roseane Andrelo Editora Unesp Digital São Paulo, 2016 99 páginas Disponível em E-book: http://editoraunesp.com.br/catalogo/9788568334775,as-relacoes-publicas-e-a-educacao-corporativ

The responsibility of the organizations due to the social impact of their communication in the virtual environment

O artigo apresenta uma reflexão sobre a responsabilidade das organizações ao disseminarem seus discursos nas mídias sociais. O objetivo é demonstrar como a comunicação organizacional, diante de seu impacto social, pode dialogar sobre questões éticas que estimulem respeito na sociedade a partir das relações estabelecidas em comunidades virtuais. Para isso, foi desenvolvida uma análise de conteúdo das interações dos públicos nas campanhas da Skol e da Alezzia no Facebook.The article presents an analysis about the responsibility of organizations when disseminating their speeches in social media. The purpose is to demonstrate how organizational communication, in view of its social impact, can dialogue on ethical topics that stimulate respect in society, based on relationships established in virtual communities. Focused on that, a content analysis was developed, considering the interactions of the audiences in Skol and Alezzia campaigns on Facebook.El artículo reflexiona acerca de la responsabilidad de las organizaciones cuando diseminan sus discursos en las redes sociales online. El objetivo es demostrar cómo la comunicación organizacional, delante de su impacto social, puede dialogar sobre cuestiones éticas que estimulan respeto en la sociedad a partir de las relaciones establecidas en comunidades virtuales. Así, fue desarrollado un análisis de contenido de las interacciones de los públicos en las campañas de Skol y Alezzia en Facebook

Um estudo sobre os conteúdos ensinados na disciplina de Teorias da Comunicação em cursos superiores de universidades privadas de São Paulo (Brasil)

Este artigo tem como objetivo refletir sobre as abordagens dos conteúdos ensinados na disciplina de Teorias da Comunicação como contribuição para subsidiar debates sobre a consolidação da ciência da comunicação no Brasil. Para isso, foi realizada uma pesquisa teórico-bibliográfica sobre os desafios enfrentados pela área e, posteriormente, uma pesquisa documental, que analisou matrizes curriculares, ementas e bibliografias de 19 cursos de graduação em dez instituições privadas de ensino superior do estado de São Paulo (Brasil). Os resultados apontam alguns fatores sobre a disciplina e seus reflexos para o pensamento em comunicação

Flash point prediction with UNIFAC type models of ethylic biodiesel and binary/ternary mixtures of FAEEs

In order to guarantee safe handling of a combustible liquid, such as biodiesel, it is important to be aware of its Flash Point (FP). Thus, the present study focused on FP experimental measurement and thermodynamic correlation of binary and ternary mixtures of saturated or unsaturated fatty acid ethyl esters (FAEEs) as surrogates for biodiesel. FP of different types of ethylic biodiesel in terms of feedstock (canola, corn, cotton and soy oils) were also measured and compared with the predicted values. Experiments were carried out in agreement with the standard closed cup procedure ASTM D6450. Liaw’s model was applied to FP prediction, with liquid phase non-ideality description accounted for by UNIFAC group contribution models (Original UNIFAC, UNIFAC-Dortmund and UNIFAC-Bessa with revised parameters for fats). FP prediction accounting for non-ideality proved to be accurate, with some difference between the UNIFAC type models and Root Mean Square Deviations (RMSD) varying from 0.27 K to 3.95 K for binary and ternary mixtures

Entre el interés público y el corporativo: impactos de la comunicación organizacional frente a la desinformación

This study aims to analyze business initiatives to combat COVID-19, facing the problem of disinformation, to reflect on the public impact of organizational communication. Based on a theoretical foundation to contextualize the debate, we did a Critical Discourse Analysis of the initial communication strategies of the Unidos Pela Vacina (United for Vaccines) movement. The results suggest questions about the boundary between business and public interests in companies’ social impact actions.El objetivo de este estudio es analizar las iniciativas corporativas de enfrentamiento del covid-19 frente al problema de la desinformación, para reflexionar sobre el impacto público de la comunicación organizacional. Así, desde una base teórica para contextualizar el debate, se aplicó el Análisis Crítico del Discurso en las estrategias de comunicación iniciales del movimiento Unidos Pela Vacina. Los resultados apuntan a interrogantes sobre la frontera entre los intereses corporativos y públicos en las acciones de impacto social de las empresas.O objetivo deste estudo é analisar iniciativas empresariais de combate à covid-19 diante da problemática da desinformação, para refletir sobre o impacto público da comunicação organizacional. A partir de uma fundamentação teórica para contextualizar o debate, realizamos a análise crítica do discurso das estratégias comunicacionais iniciais do movimento Unidos pela Vacina. Os resultados sugerem questões sobre o limite entre os interesses empresarial e público em ações de impacto social das empresas

Novas estratégias comunicacionais diante da pandemia de Covid-19: reflexões sobre o papel público da comunicação organizacional

The Covid-19 pandemic impacted many social spheres and demanded immediate transformations in society. Organizations needed to reinvent themselves quickly in several aspects, such as their internal practices, as well as in the way of relating to their various publics. This evidenced the interdependence between business organizations and society, requiring them to act for collective interests. In view of this, it is observed that these organizations are assuming a public character, being important to think about how they get involved with society and what are the impacts for social, political, cultural and economic realities. For this, organizational communication has an important role because it is able to act in the public sphere with regard to the promotion of debates that can impact collective attitudes, considering that organizations occupy a strategic position to direct issues that influence social behavior. As a communicative phenomenon, they disseminate ideas, values, and information that influences society, mainly because of their centrality in the daily lives of individuals. So, facing the pandemic scenario, there are numerous corporate actions that aim to serve the public interest, such as the initiative “Todos pela Saúde” (All for Health), an alliance between several organizations. This initiative was chosen as the object of study for contributing to the objective of this paper: analyzes the public role of organizational communication by assuming that communication strategies can generate an impact on public interests in face of the Covid-19 pandemic. The movement aims to mitigate the effects caused by the virus by supporting public health actions promoted by SUS (“Sistema Único de Saúde”- Health Unic System), contributing with solutions and financial support to the public authorities. The “Todos pela Saúde” is coordinated by a group of specialists from the health area that guide the decisions to be made to face the virus with scientific basis. Therefore, as a methodological procedure was adopted three ways: a bibliographic research aiming to investigate about the role of the communications from private organizations in the pandemic context; a documentary research of the “All for Health” medias; and the media discourse analysis (Charaudeau, 2005; 2006) and the dialogic aspects (Bakhtin, 2002; 2003) from the material released by the Initiative. As part of the results, it is observed that the strategies used, at least from the point of view of organizational communication, were innovative in producing something new in their narratives, because the organizations adopted a unison speech in favor of fighting the virus without political or commercial interest. Another highlight is the language strategies used, which seek to value the public in the enunciative act. The consequence is an unusual gender in organizational communication, the educative one. Undoubtedly, it is not possible to ignore the marketing objectives from this Initiative. However, it is important to understand organizational communication as a phenomenon of collective construction and reconstruction that influences the individuals, as well as guide the formation of society. This study provides significant reflections about the public impact of organizational communication for the collective interest, especially regarding the current Covid-19 pandemicEste estudo propõe refletir sobre o papel público da comunicação organizacional ao assumir estratégias comunicacionais que podem gerar impacto de interesse público diante da pandemia de Covid-19. Como perspectiva teórica abordamos a relação entre as organizações e a sociedade a partir da comunicação organizacional. No procedimento metodológico realizamos uma pesquisa bibliográfica, uma pesquisa documental e a análise do discurso midiático e aspectos dialógicos do "Todos pela Saúde". Os resultados sugerem que estratégias comunicacionais de interesse público possuem capacidade para impactar a sociedade

Reputação e direito à informação: a comunicação da mineradora Samarco no caso do acidente ambiental em Mariana

The present article aims to analyze whether the intention of an organization, when informing their actions during a crisis, is merely work for its image and reputation or a manner of guaranteeing the right to information to society. To this end, with the assumption that information is a fundamental element to every citizen, and when any risky situation brings consequences and impacts to society, the right to information must be guaranteed. Taking that premise into account, this study gives thoughts on the ways in which mining company Samarco communicated with the Brazilian population on the Internet, after the failure of the tailing dam in the city of Mariana (Minas Gerais, Brazil) in 2015. In this regard, the contents available on the company's institutional website were analyzed and some aspects of the reputation strategies and the importance of the right to information to society during the fallout of a crisis were identifiedO presente artigo tem como objetivo analisar se a intenção de uma organização, ao informar suas ações durante uma crise, é um mero trabalho para sua imagem e reputação ou é uma forma de garantir o direito à informação para a sociedade. Para isso, assume-se que a informação é um elemento fundamental para todos os cidadãos e quando qualquer situação de risco traz consequências e impactos para a sociedade, o direito à informação deve ser garantido. Considerando esse preceito, o estudo traz uma reflexão sobre a forma como a mineradora Samarco se comunicou com a população brasileira, no ambiente digital, após o acidente ocorrido em 2015 com a ruptura das barragens de rejeitos no município de Mariana (Minas Gerais, Brasil). Assim, foi realizada uma análise dos conteúdos disponibilizados no site institucional da empresa e pontuados alguns aspectos sobre as estratégias de reputação e a importância do direito à informação durante uma crise com consequências para a sociedade

Metáforas da Comunicação Organizacional: a comunicação estratégica vista como travessia

This article proposes a metaphorical reflection on the communicational phenomenon in the organizational context to understand that organizations are constituted and in the constant transformation from communication. For this, an exploratory theoretical bibliographic study was developed considering the nexus between organizational communication and strategic communication to establish associations and analogies that involve communicational processes and the organizational context. Thus, communication is seen through the metaphor of the crossing that comprises the multiple theoretical and practical variables that permeate the reality of organizations.Este artigo propõe uma reflexão metafórica sobre o fenômeno comunicacional no contexto organizacional para compreender que as organizações se constituem e estão em constante transformação a partir da comunicação. Para isso, desenvolveu-se um estudo teórico bibliográfico, de caráter exploratório, considerando o nexo entre comunicação organizacional e comunicação estratégica para estabelecer associações e analogias que envolvem os processos comunicacionais e o contexto organizacional. Assim, a comunicação é vista pela metáfora da travessia, compreendendo as múltiplas variáveis teóricas e práticas que permeiam a realidade das organizações

High pressure solid-liquid equilibrium of fatty acid ethyl esters binary systems

International audienceThe solid-liquid phase diagrams of three binary mixtures of fatty acids ethyl esters (FAEEs), formed by ethyl laurate, ethyl myristate and ethyl palmitate, were measured using high pressure microscopy in the range of 0.1-80. MPa. In a first step, the melting temperatures of pure FAEEs have been determined showing a linear dependence from the pressure. The binary phase diagrams are only slightly affected by the pressure, even in very large pressure ranges such as those studied in this work. The modeling of the phase diagrams was attempted using a predictive approach previously developed by one of the authors in the case for n-alkane mixtures. The model was able to provide an accurate description of the high pressure solid-liquid equilibrium of FAEE mixtures. Average absolute deviations between experimental and predicted liquidus curve varied from 0.7 to 2.8. K in the entire interval of pressures

High pressure solid-liquid equilibrium of fatty acid ethyl esters binary systems

International audienceThe solid-liquid phase diagrams of three binary mixtures of fatty acids ethyl esters (FAEEs), formed by ethyl laurate, ethyl myristate and ethyl palmitate, were measured using high pressure microscopy in the range of 0.1-80. MPa. In a first step, the melting temperatures of pure FAEEs have been determined showing a linear dependence from the pressure. The binary phase diagrams are only slightly affected by the pressure, even in very large pressure ranges such as those studied in this work. The modeling of the phase diagrams was attempted using a predictive approach previously developed by one of the authors in the case for n-alkane mixtures. The model was able to provide an accurate description of the high pressure solid-liquid equilibrium of FAEE mixtures. Average absolute deviations between experimental and predicted liquidus curve varied from 0.7 to 2.8. K in the entire interval of pressures