Strategic corporate communication in the digital age

This chapter presents a systematic review of over thirty (30) types of online marketing methods. It describes different methods like email marketing, social network marketing, in-game marketing and augmented reality marketing, among other approaches. The researchers discuss that the rationale for using these online marketing strategies is to increase brand awareness, customer centric marketing and consumer loyalty. They shed light on various personalization methods including recommendation systems and user generated content in their taxonomy of online marketing terms. Hence, they explain how these online marketing methods are related to each other. The researchers contend that the boundaries between online marketing methods have not been clarified enough within the academic literature. Therefore, this chapter provides a better understanding of different online marketing methods. A review of the literature suggests that the ‘oldest’ online marketing methods including the email and the websites are still very relevant for today’s corporate communication. In conclusion, the researchers put forward their recommendations for future research about contemporary online marketing methods.peer-reviewe

Of mice and mates:Automated classification and modelling of mouse behaviour in groups using a single model across cages

Behavioural experiments often happen in specialised arenas, but this may confound the analysis. To address this issue, we provide tools to study mice in the home-cage environment, equipping biologists with the possibility to capture the temporal aspect of the individual’s behaviour and model the interaction and interdependence between cage-mates with minimal human intervention. Our main contribution is the novel Global Behaviour Model (GBM) which summarises the joint behaviour of groups of mice across cages, using a permutation matrix to match the mouse identities in each cage to the model. In support of the above, we also (a) developed the Activity Labelling Module (ALM) to automatically classify mouse behaviour from video, and (b) released two datasets, ABODe for training behaviour classifiers and IMADGE for modelling behaviour

A serious game to explore human foraging in a 3D environment

Traditional search tasks have taught us much about vision and attention. Recently, several groups have begun to use multiple-target search to explore more complex and temporally extended "foraging" behaviour. Many of these new foraging tasks, however, maintain the simplified 2D displays and response demands associated with traditional, single-target visual search. In this respect, they may fail to capture important aspects of real-world search or foraging behaviour. In the current paper, we present a serious game for mobile platforms, developed in Unity3D, in which human participants play the role of an animal foraging for food in a simulated 3D environment. Game settings can be adjusted, so that, for example, custom target and distractor items can be uploaded, and task parameters, such as the number of target categories or target/distractor ratio are all easy to modify. We are also making the Unity3D project available, so that further modifications can also be made. We demonstrate how the app can be used to address specific research questions by conducting two human foraging experiments. Our results indicate that in this 3D environment, a standard feature/conjunction manipulation does not lead to a reduction in foraging runs, as it is known to do in simple, 2D foraging tasks

Recent developments in steel friction stir welding : project HILDA

Friction stir welding of steel presents an array of advantages across many industrial sectors compared to conventional fusion welding techniques. Preliminary studies have identified many positive effects on the properties of welded steel components. However, the fundamental knowledge of the process in relation to structural steel remains relatively limited, hence industrial uptake has been essentially non-existent to this date. The European-funded project HILDA, the first of its kind in terms of breadth and depth, is concerned with enhancing the understanding of the process on low alloy steel, establishing its limits in terms of the two more significant parameters which can be directly controlled, tool traverse and rotational speed, thus improving its techno- economic competitiveness to fusion welding. A detailed study investigated the effect of process parameters on the evolved microstructure. In parallel, a full programme of mechanical testing was undertaken to generate data on hardness, impact toughness and fatigue. From this, it has been established that friction stir welding of steel produces high integrity joints that exhibit excellent fatigue properties. From a simulation perspective, a local microstructural numerical model has been developed to predict the microstructural evolution within the weld zone during friction stir welding of low alloy steel. This model concentrates on predicting grain size evolution due to dynamic recrystallization with respect to tool traverse and rotational speed. Furthermore, a computational efficient local-global numerical model capable of predicting the thermal transients, stir and heat affected zone, residual stresses and distortion produced by friction stir welding of DH36 plates is presented.peer-reviewe

Pentaquarks: review of the experimental evidence

Pentaquarks, namely baryons made by 4 quarks and one antiquark have been predicted and searched for since several decades without success. Theoretical and experimental advances in the last 2 years led to the observation of a number of pentaquark candidates. We review the experimental evidence for pentaquarks as well as their non-observations by some experiments, and discuss to which extend these sometimes contradicting informations may lead to a consistent picture.Comment: Contribution to the International Conference on 'Strangeness in Quark Matter', 15-21 Sept. 2004, Cape Tawn, South Afric

The potential of fisheries reserves as a tool for biodiversity conservation : the case of the 25 nautical mile fisheries management zone around Malta

Fisheries reserves (FR) are spatially bounded areas where the harvesting of fisheries resources is restricted in some areas by regulating gear, species captured or fishing period (restricted fishing areas), or forbidden outright (no-take zones) and are designed to protect populations of commercially important stocks from over-exploitation.peer-reviewe

Beam Test Results of the LHCb Electromagnetic Calorimeter.

The main properties of the LHCb electromagnetic calorimeter and a prototype of the monitoring system was studied at the X7 CERN test-beam facility. A dedicated MC simulation for light propagation in the scintillator tiles was developed and tuned with experimental data

A healthy start : promoting mental health and well-being in the early primary school years

This study was in part funded by the University of Malta.Mental health problems in children represent a significant international health concern, with up to one in five children using mental health services during the course of any given year. Identifying the processes of what prevents social, emotional and behaviour difficulties (SEBD) and promotes healthy development from an early age can make a significant contribution to the promotion of positive mental health in children. This article describes a longitudinal study which sought to identify the risk and promotive factors as young children move from the early to junior years in primary school. Multilevel analysis was used to identify the individual, classroom, school, home and community factors that predict change in SEBD and in prosocial behaviour in the early school years. It also calculated the cumulative effect of the various risk and promotive factors on the pupils’ well-being and mental health. The article presents the windows of vulnerability and opportunity for young children’s healthy development, proposing a trajectory for healthy development in early and middle childhood.peer-reviewe

Spintronics: Fundamentals and applications

Spintronics, or spin electronics, involves the study of active control and manipulation of spin degrees of freedom in solid-state systems. This article reviews the current status of this subject, including both recent advances and well-established results. The primary focus is on the basic physical principles underlying the generation of carrier spin polarization, spin dynamics, and spin-polarized transport in semiconductors and metals. Spin transport differs from charge transport in that spin is a nonconserved quantity in solids due to spin-orbit and hyperfine coupling. The authors discuss in detail spin decoherence mechanisms in metals and semiconductors. Various theories of spin injection and spin-polarized transport are applied to hybrid structures relevant to spin-based devices and fundamental studies of materials properties. Experimental work is reviewed with the emphasis on projected applications, in which external electric and magnetic fields and illumination by light will be used to control spin and charge dynamics to create new functionalities not feasible or ineffective with conventional electronics.Comment: invited review, 36 figures, 900+ references; minor stylistic changes from the published versio