Connecting Social Enterprises and Sustainable Consumption: Systematic Review, Bibliometric Analysis, and Conceptual Framework

[Abstract]: The purpose of this study is to explore the meeting point between social enterprises (SEs) and sustainable consumption, given the proven potential of these hybrid organizations in the achievement of sustainable development. Paradoxically, scholarly attention has been scarce to this field of research, particularly from the perspectives of SE products and (potential) customers. Aiming to shed some light, a systematic literature review was conducted, resulting in 24 scientific publications descriptively and thematically explored based on a bibliometric analysis. The findings show that the link between SEs and sustainable consumption is very recent and that empirical articles using quantitative methodologies prevail focused on the analysis of capabilities and performances of SEs aiming to positively influence customers’ response. Nevertheless, the attention to the identification of product attributes and the individual determinants effective enough to press the buy button is still limited. In response to this shortcoming, the originality of this study consists of assembling the findings in this regard into an integrated conceptual framework that paves the way for future analysis in this field of studyMICINN National Project CO-CRESEO ; PID2019-109580RB-I00/AEI/10.13039/ 50110001103

Because I'm Happy: Exploring the Happiness of Shopping in Social Enterprises and its Effect on Customer Satisfaction and Loyalty

[Abstract] Purpose: This research analyzes the role of happiness associated with sustainable purchases in social enterprises (SEs) as a key precursor of prosocial behavioral responses through satisfaction with such purchases. Design/methodology/approach: This paper studies the relationships between past purchase in a social enterprise, consumer happiness, satisfaction and three indicators of loyalty: repurchase intention, word-of-mouth (WOM) intention and willingness to pay more. In addition, it analyzes the moderating role of altruistic motivation. A survey was designed to collect data from 380 consumers who had bought in a social enterprise. Findings: Sustainable consumption is a source of happiness for ethical consumers to the extent that they feel that they meet a personal need or desire, and they contribute to achieving a social objective with their purchasing behavior. Practical implication: SEs must appeal to the happiness of consumers as a strategic line to achieve their satisfaction and loyalty. Social enterprise practitioners and marketers should deploy organizational capabilities and resources in key performing areas such as communication, customer service or shopping experience, with the purpose of maximizing the happiness of ethical consumers with whom the firm is interacting for the first time. Originality/value: This research highlights the importance of the social enterprise in the commercial setting, since it has been proven that purchases in these companies generate happiness and satisfaction in consumers. In addition, satisfaction has a great impact on their loyalty, which is a direct advantage for this type of company and an indirect one for society as a wholeThis research was funded by the MICINN National Project CO-CRESEO: The co-creation of value in social enterprises. Effects of the omnichannel strategy (PID 2019-109580RB-I00/AEI/10.13039/501100011033)

La experiencia de compra como creadora de lealtad actitudinal: ¿qué papel juega el compromiso con el detallista?

La gran dinamización que vive actualmente el sector retail ha llevado a los detallistas a tener que buscar nuevas estrategias para diferenciarse de sus competidores. La creación de experiencias en el punto de venta no sólo permite esto, sino que además puede contribuir a potenciar la lealtad de los consumidores. En este trabajo se propone un modelo que analiza la relación entre diversas experiencias de compra (sensorial, intelectual, social, pragmática y emocional), identificadas a partir de una muestra de 527 consumidores, y dos variables relacionadas con la lealtad actitudinal (intención de recompra y predisposión a pagar más). Además, se ha analizado el efecto moderador del compromiso con la empresa, confirmando que las experiencias durante el acto de compra influyen de diferente manera en la lealtad en función del nivel de compromiso con la empresa.The current dynamism of the retail sector has led retailers to find new strategies to differentiate themselves from their competitors. The creation of experiences at the store not only allows this, but can also contribute to enhance the loyalty of consumers. In this paper we propose a model that analyzes the relationship between different shopping experiences (sensory, intellectual, social, pragmatic and emotional), identified from a sample of 527 consumers, and two variables related to attitudinal loyalty (intention to repurchase and willing to pay more). In addition, the moderating effect of the commitment with the retailer has been analyzed, confirming that the shopping experiences influence in a different way in the loyalty depending on the level of commitment to the retailer

Consumer Behaviour towards Organic Products: The Moderating Role of Environmental Concern

The pandemic caused by COVID-19 has changed the mindset of many consumers. They are increasingly aware of the risks of not caring for the planet. Before the pandemic, there was a perceived increase in collective environmental concern and sustainability, but COVID-19 has further accelerated this process and motivated more people to assume this responsibility. Thus, the health crisis could trigger the consumption of organic foods, which are foods produced through environmentally friendly agricultural methods and that have not been artificially altered. It is essential for retailers to know how these consumers of organic foods behave in order to try to modify their strategies. In this context, the objective of this research is to analyze the relationship between attitude, satisfaction, trust, purchase and word-of-mouth (WOM) intentions towards organic products. The results of a survey administered a survey to a sample of 195 consumers show that trust is influenced by satisfaction and attitude. In relation to the behavioural variables, satisfaction is the variable that has the greatest influence on purchase intentions and WOM intentions. In addition, a moderating effect of environmental concern is observed on the proposed relationships

Living positive experiences in store: how it influences shopping experience value and satisfaction?

Retailers have tried to differentiate themselves from their competitors through shopping experience. This is the first study analysing relationships between experience dimensions, shopping experience value and satisfaction. In this article different shopping experience dimensions are identified: emotional, sensory, intellectual, social, and pragmatic. In-depth interviews were conducted with a panel of experts to adapt a set of experience dimensions identified from the literature to the offline environment. A survey was then designed to collect data from consumers who had bought in a retailer, where marketing strategies are linked with experience dimensions. Retailers may use this typology in order to re-design their marketing strategies. Retailers must invest in utilitarian attributes of product assortment offered to consumers, improving quality while maintaining prices and promotions. If a retailer can stimulate social shopping and consumer curiosity, such as imagination and creativity in the store, they will have more devoted consumers

Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency

In the retail sector, the creation of shopping experiences becomes increasingly important to obtain a competitive advantage, and to meet consumers’ needs and desires. Knowing how to design and apply these experiences can stimulate consumer engagement and their intention to spend more time at the retailer. Under this premise, the objective of this research is to analyze the relationship between different shopping experience dimensions, consumers’ engagement, and their willingness to spend more time at the retailer. Using survey methodology on a sample of 527 consumers, the results show that shopping experiences stimulate the consumers’ engagement and their predisposition to spending more time at the store. In addition, a moderating effect of visit frequency to the retailer is observed, such that the higher this is, the more intense the relationship between experience dimensions and consumer engagement will be

Red “Universidad, género, docencia e igualdad”

La Red de investigación en docencia universitaria “Universidad, docencia, genero e igualdad” persigue avanzar en la calidad e innovación de las enseñanzas universitarias a partir de la inclusión de la perspectiva de género. Se busca dar cumplimiento a las directrices generales de los nuevos planes de estudio respecto del principio de igualdad de oportunidades entre hombres y mujeres en la formación universitaria (Real Decreto 1393/2007. BOE nº 260, 30 de octubre de 2007). En la octava edición de la Red, y tomando como referentes, por un lado, la “Guía de recomendaciones para la inclusión de la perspectiva de género en la docencia universitaria: práctica (I)” y la “Guía de recomendaciones para la inclusión de la perspectiva de género en la docencia universitaria: claves conceptuales y teóricas (II)”, elaboradas por la propia Red en ediciones pasadas; y, de otro, las recomendaciones recogidas en la colección de guies per a una docència universitària amb perspectiva de gènere, publicadas recientemente por la Xarxa Vives d’Universitats, el trabajo desarrollado se ha dirigido a introducir las recomendaciones recogidas en las referencias citadas (y disponibles en la colección en línea “apuntes par ala igualdad”, de la Unidad de Igualdad de la Universidad de Alicante) en las guías docentes de las asignaturas recogidas en el proyecto de Redes presentado. Asimismo, se ha continuado en el mantenimiento del “Portal web con recursos docentes con perspectiva de género”, proyecto financiado por el Instituto de la Mujer (PACUI, 2012) y una de las integrantes de la Red ha realizado “Arquitectura: guies per a una docència universitària amb perspectiva de gènere (Xarxa Vives)

Red “Universidad, género, docencia e igualdad”

La Red de investigación en docencia universitaria “Universidad, docencia, genero e igualdad” persigue avanzar en la calidad e innovación de las enseñanzas universitarias a partir de la inclusión de la perspectiva de género. Se busca dar cumplimiento a las directrices generales de los nuevos planes de estudio respecto del principio de igualdad de oportunidades entre hombres y mujeres en la formación universitaria (Real Decreto 1393/2007. BOE nº 260, 30 de octubre de 2007). En la octava edición de la Red, y tomando como referentes, por un lado, la “Guía de recomendaciones para la inclusión de la perspectiva de género en la docencia universitaria: práctica (I)” y la “Guía de recomendaciones para la inclusión de la perspectiva de género en la docencia universitaria: claves conceptuales y teóricas (II)”, elaboradas por la propia Red en ediciones pasadas; y, de otro, las recomendaciones recogidas en la colección de guies per a una docència universitària amb perspectiva de gènere, publicadas recientemente por la Xarxa Vives d’Universitats, el trabajo desarrollado se ha dirigido a introducir las recomendaciones recogidas en las referencias citadas (y disponibles en la colección en línea “apuntes par ala igualdad”, de la Unidad de Igualdad de la Universidad de Alicante) en las guías docentes de las asignaturas recogidas en el proyecto de Redes presentado. Asimismo, se ha continuado en el mantenimiento del “Portal web con recursos docentes con perspectiva de género”, proyecto financiado por el Instituto de la Mujer (PACUI, 2012) y una de las integrantes de la Red ha realizado “Arquitectura: guies per a una docència universitària amb perspectiva de gènere (Xarxa Vives)

Deep-sequencing reveals broad subtype-specific HCV resistance mutations associated with treatment failure.

A percentage of hepatitis C virus (HCV)-infected patients fail direct acting antiviral (DAA)-based treatment regimens, often because of drug resistance-associated substitutions (RAS). The aim of this study was to characterize the resistance profile of a large cohort of patients failing DAA-based treatments, and investigate the relationship between HCV subtype and failure, as an aid to optimizing management of these patients. A new, standardized HCV-RAS testing protocol based on deep sequencing was designed and applied to 220 previously subtyped samples from patients failing DAA treatment, collected in 39 Spanish hospitals. The majority had received DAA-based interferon (IFN) α-free regimens; 79% had failed sofosbuvir-containing therapy. Genomic regions encoding the nonstructural protein (NS) 3, NS5A, and NS5B (DAA target regions) were analyzed using subtype-specific primers. Viral subtype distribution was as follows: genotype (G) 1, 62.7%; G3a, 21.4%; G4d, 12.3%; G2, 1.8%; and mixed infections 1.8%. Overall, 88.6% of patients carried at least 1 RAS, and 19% carried RAS at frequencies below 20% in the mutant spectrum. There were no differences in RAS selection between treatments with and without ribavirin. Regardless of the treatment received, each HCV subtype showed specific types of RAS. Of note, no RAS were detected in the target proteins of 18.6% of patients failing treatment, and 30.4% of patients had RAS in proteins that were not targets of the inhibitors they received. HCV patients failing DAA therapy showed a high diversity of RAS. Ribavirin use did not influence the type or number of RAS at failure. The subtype-specific pattern of RAS emergence underscores the importance of accurate HCV subtyping. The frequency of "extra-target" RAS suggests the need for RAS screening in all three DAA target regions