Indonesian Consumer Preferences on Green Products

Consumer awareness to consume environmentally friendly products is increasing. Manufacturers have also been using the concept of green product not merely for the sake of moral ethics, but also for the commercial purposes. Thus, how environmental knowledge and product attributes of the green product are able to enhance the positive attitude of consumers, fostering purchase intention, and ultimately encourage consumers to consume green products are needed to be explained. The data of this survey research were analyzed using structural equation modeling. The results show that the environmental knowledge and product attributes significantly affect attitude, intention, and behavior of consumers to consume the green product. In addition, once the consumers have comprehended the environmental knowledge and the product attributes well, they would put a green product as a priority, being loyal, and voluntary publish their preferences to their social ties. This research has proved that Indonesian consumer have shifted from being the economic man to be the cognitive behaviorism consumer

Pengaruh Motivasi Terhadap Kinerja Tenaga Pemasaran (Studi Kasus Pada Agen Asuransi PT. Axa Financial Cabang Semarang)

This research is about the Influence of Work Motivation on Marketing Performance (Case Study at Insurance Agent PT AXA Semarang). This research is done because there are employee performance problems that are suspected caused by less work motivation, in the form of intrinsic motivation and extrinsic motivation from employees of PT. AXA Semarang. This is based on the non-fulfillment of targets set by the company. The purpose of this study was to determine the effect of intrinsic motivation and extrinsic motivation on employee performance either partially or simultaneously. With the holding of this research it can be taken policy about intrinsic motivation problems, extrinsic motivation and employee performance so that company objectives can be achieved optimally. The type of research used is explanatory research or explanatory research. Population in this research is employees of PT. AXA Semarang as many as 156 people. Sample calculation technique using slovin so that the number of samples to 113 respondents. The technique of determining the sample using Proportional Random Sampling. Data collection method using questionnaires while data analysis techniques used are validity, reliability, test t test, F test, coefficient of determination and regression analysis. Calculations in this study using SPSS for windows. The result of the calculation shows that: (1) intrinsic work motivation have positive and significant effect to employee performance of PT. AXA thus increasing intrinsic work motivation will improve performance and decrease intrinsic work motivation will decrease performance, (2) extrinsic work motivation have positive and significant effect to employee performance of PT. AXA, thereby increasing extrinsic work motivation will improve performance and decrease of extrinsic work motivation will decrease performance, (3) intrinsic work motivation and extrinsic work motivation together have positive and significant influence to employee performance of PT. AXA, thus increasing intrinsic and extrinsic work motivation will improve performance and decrease intrinsic and extrinsic work motivation will degrade performance. Suggestions that can be given are (1) should the company pay attention to the problem of intrinsic work motivation by giving awards, promotion, and development for employees of PT. AXA regularly and continuously, (2) company should pay attention to extrinsic work motivation problem by improving supervision, working conditions, salary, relationship with peers, and security, (3) For other researchers, if you want to do research about performance then use variable Other than the variables contained in this study are intrinsic work motivation and extrinsic work motivation to predict performance. Other variables used to predict performance include leadership, compensation, facilities. Thus research on this performance will be more perfect

THE EFFORT OF ABCGM TO ESTABLISH BUSINESS CULTURE IN WEST JAVA UNIVERSITIES THROUGH BUSINESS INCUBATOR

Indonesia is a developing country in Asia, whose economic development still depends on foreign investment. MSME is an alternative business unit that can encourage domestic economic growth that can be released from the dependence of foreign investment. The low number of MSMEs compared to other countries in Asia and the vulnerability of MSMEs unable to compete in the market in the era of globalization. Make the government fund various stakeholders to be established and develop business incubators, including universities. With the adoption of this policy, universities in West Java began to create and build business incubators. This article is intended to describe the process of establishing and developing a university business incubator in West Java. The method used in this research is qualitative research with data collection techniques through data observation and literature study. The results of the study that discussed the establishment of a university business incubator in West Java were carried out in collaboration with lecturers with international non-profit organizations

Analisis Eko-efisiensi Pada USAha Kecil Dan Menengah (UKM) Batik Tulis Bakaran (Studi Kasus Pada Batik Tjokro)

Eco-Efficiency is an efficiency concept that incorporates aspects of natural resources and energy or a production that minimizes the use of raw materials, water, energy and environmental impacts per unit of product. This study itself aims to determine the application of eco-efficiency in small and medium enterprises (UKM) batik tulis bakaran, precisely on Tjokro batik tulis. The type of research used is case study, model analysis using descriptive analysis with qualitative approach. Data collection using oral interviews, observation (observation), eco-efficiency measurement, and literature study. Based on the analysis once per production that is 30 pieces per day can be obtained, the total cost of NPO is Rp 519.579,64 per day or per 30 pieces of batik cloth. According to the data, there are 20 SME Batik Bakaran with total production volume of 3,821 sheets, resulting in NPO cost of Rp 66.177.121,72 per month. Suggestions for SMEs Batik Tulis Tjokro in terms of eco-efficiency is the use of raw materials in the production process should pass precise and thorough measurements, it is done so that not a lot of raw materials are wasted, and produce the cost of NPO (Non Product Output) the minimum

Pengaruh Kualitas Produk Dan Citra Merek Terhadap Minat Menggunakan Atm Setor Tunai Bank Mandiri Di Semarang

The research was distributed by the fast development of information technology so that the required means of banking transaction that can do anything to help the banking transaction of costumer activities. ATM Cash Deposit is one of the types of services offered by Mandiri Bank.The purpose of doing research is to know the influence of the variabel quality of product, and brand image against the interest in using ATM Cash Deposits Mandiri Bank. Its population is user indepent Bank ATM machine service. The sampel as many as 100 respondents with the sampling technique used was accidental sampling. The analysis of the data used in this research using SPSS 18.8 program, where do test validity, reliability, determination of the coefficient of the corelation coefficient, regression analysis, simple and simple and double, and the test of significance (t-test and F-test).The results of this study indicate that the variable product quality and brand image has a positive influence against the interest in using ATM Cash Deposits Mandiri Bank.The suggestions can be submitted is a good idea to improve the quality of the ATM Cash Deposits Mandiri Bank and keeping the brand image in order to be always trusted by customers

Faktor-faktor Yang Mempengaruhi Pengungkapan Modal Intelektual Studi Empiris Pada Perusahaan Yang Listing Di Jakarta Islamic Index 2012-2014

In the „knowledge based business‟ paradigm, intellectual capital have become a pre-eminent economic resources and the basis for competitive advantages. The main objective of this study was to examine factors - factors that affect the disclosure of intellectual capital in the companies listed in Jakarta Islamic Index (JII) in 2012 - 2014. The variables used are the Intellectual Capital Disclosure Item, Firm Age, Firm Size, Leverage, Profitability, Level of Intellectual Capital, and the type of Auditors. Measurement of intellectual capital items using models of Bukh et al. 2005, namely employees, customers, information technology, processes, and reporting strategies. This study indicates that the voluntary disclosure of intellectual capital finding suggest that the age, size, and type of auditor found to have an influence on the amount of intellectual capital disclosure. Other factors, such as leverage, profitability, and level of intellectual capital were found not to have an influence on the amount of intellectual capital disclosure. The method is applied using multiple regression analysis, the statistical test of hypothesis testing and statistical test t F. The results showed that the age of the firm and the size, has a significant influence on the intellectual capital disclosure. Type of auditor have an influence on the amount of intellectual capital disclosure. However, this study did not find a positive effect on leverage, profitability and level of intellectual capital on the disclosure of intellectual capita