22 research outputs found
The Role of Metaperception on the Effectiveness of Referral Reward Programs
10.1177/1094670512462138Journal of Service Research16182-9
Towards intercultural competency in multicultural marketplaces
Intercultural competency plays a pivotal role in creating a more equitable and just marketplace where situations of marketplace vulnerability are minimized and resiliency is enhanced. Intercultural competency is the ability to understand, adapt, and accommodate another’s culture. In this essay, a framework of intercultural competency development in multicultural marketplaces is presented. Resilience building actions for multicultural marketplace actors, specifically, consumers, businesses/marketers, community groups and NGOs, and policy makers, are discussed for three phases of intercultural competency development