Tasteful brands:products of brands perceived to be warm and competent taste subjectively better

Using survey and experimental data, the present research examines the effect of brand perception on experienced taste. The content of brand perception can be organized along the two social perception dimensions of warmth and competence. We use these two dimensions to systematically investigate the influence of brand perception on experienced taste and consumer behavior toward food products. The brand’s perceived warmth and competence independently influenced taste, both when it was measured as a belief and as an embodied experience following consumption. Taste mediated the link between brand’s warmth and competence perceptions and three consumer behavioral tendencies crucial for the marketing success of brands: buying intentions, brand loyalty, and support for the brand

Развитие методологии предварительного финансового контроля государственных программ регионов России

Shift to the program planning and budgeting is a budget policy priority in Russia. However, the current system of public programs development and implementation needs to be improved. The research aims at development of methodological approaches for a priori financial control of public programs based on international best practice of the evaluation theory and implementation. Author has formed criteria and algorithm of the evaluation method choice for Russian regional public programs. The algorithm is showing a new approach to address a problem of methodological support of program financial and economic analysis in Russia. It also has a practical significance for public administration

Analysis of Australian business and research specialisation in antimicrobial resistance technology

Rising rates of antimicrobial resistance (AMR) is one of the major threats to the delivery of effective healthcare worldwide. Technology to manage AMR, and its associated risks, is rapidly evolving in Australia and internationally. In this paper we determine how Australia is positioned in the AMR-domain, compared with its international peers, when accounted for scientific, business and patent activity in the domain. The paper identifies global leaders in the field and focuses on potential Australian competitive advantage. To do this, an analysis of AMR-related publications and patents was undertaken using revealed technology advantage (RTA) index and bibliometric analysis. Analysis showed that the leading AMR-related keywords among Australian publications were antimicrobial and antibiotic resistance, followed by antimicrobial stewardship and more recently – multidrug resistance. Network analysis demonstrated that key terms formed four thematic clusters which appeared similarly structured and featured similar collection of terms for the Australian and the UK publications. A closer look at the publications related to new and emerging AMR technologies (e.g. omics technology, mRNA vaccines and autogenous vaccines) demonstrated that these topics are not yet established in the research literature and have limited representation of Australian authors

Развитие методологии предварительного финансового контроля государственных программ регионов России

Shift to the program planning and budgeting is a budget policy priority in Russia. However, the current system of public programs development and implementation needs to be improved. The research aims at development of methodological approaches for a priori financial control of public programs based on international best practice of the evaluation theory and implementation. Author has formed criteria and algorithm of the evaluation method choice for Russian regional public programs. The algorithm is showing a new approach to address a problem of methodological support of program financial and economic analysis in Russia. It also has a practical significance for public administration

ПОКАЗАНИЯ – ТРИДЕСЕТ ГОДИНИ ПО-КЪСНО (ЗДРАВКО КИСЬОВ ЗА МИНИМАЛИСТИЧНАТА ПОЕЗИЯ)

From the early 80’s of the XX century, many works of distinguished Bulgarian poet Zdravko Kissiov reveal the concept of maximal reduction of linguistic means of expression. The briefness, clarity and asceticism of his short lyrical forms stylistically associate them with sententiae. These tendencies lead to the conclusion that Kissiov’s poetic works introduced some aspects of protominimalism in contemporary Bulgarian poetry. In addition to comments on Kissiov’s poetry, the article includes an original interview with the poet, dedicated to his views on minimalist poetry.Artykuł nie zawiera polskiego abstrakt

Механизмы государственных программ стимулирования энергосбережения в промышленности: перспективы применения зарубежного опыта в России

The article is addressing an issue of public programs mechanisms development aimed to stimulate energy savings in industry sector. Analysis was undertaken to estimate feasibility of international best practise implementation in Russia. We have also judged the perspective of certain mechanisms of government support implementation in energy sector in Russia

Механизмы государственных программ стимулирования энергосбережения в промышленности: перспективы применения зарубежного опыта в России

The article is addressing an issue of public programs mechanisms development aimed to stimulate energy savings in industry sector. Analysis was undertaken to estimate feasibility of international best practise implementation in Russia. We have also judged the perspective of certain mechanisms of government support implementation in energy sector in Russia

Modification of the LCOE model to estimate a cost of heat and power generation for Russia

The Russian heat sector faces crucial problems including underinvestment, below cost pricing, generation capacity and infrastructure depletion. While the Russian electricity sector has gradually progressed through liberalization, the heat sector is still waiting for similar reforms to occur. The modernisation of the sector requires analysis of energy generation costs to suggest feasible technological solutions and secure an increase of investment in the industry. This study presents a modification of a levelised cost of energy (LCOE) model with cost separation coefficients based on Ginter triangles. The modified LCOE model is applied to a regional case study (Moscow, Russia) providing a comparison of generation technology according to cost estimates for electricity and heat under regionally specific economic and technological conditions. We consider five combined heat and power (CHP) generation technology types for two natural gas price scenarios. The modelling outcomes demonstrate cost competitiveness of gas based CHP technology and provide valuable information to assist decision making for the management of the energy sector in Russia