Organizational and corporate identity revisited: Towards a comprehensive understanding of identity in business

ABSTRACT: Purpose – This paper provides a comprehensive and integrative review of academic literature analyzing identity in business. The literature review proposed by the authors helps clearing up theoretical and practical understanding of this concept. Design/methodology/approach – A review of existing literature in organizational behavior and marketing fields is proposed to clarify the meaning of organizational and corporate identity. On the basis of this review, the authors also identify an integrative perspective proposed for managers to identify and effectively manage all dimensions of their business identities. Findings – Literature on the identity of businesses is extensive and blurred, failing to provide useful guidance for practitioners to manage this concept. A new approach proposes understanding this kind of identity as a global concept that integrates proposals from diverse research fields in order to take advantage of cross-fertilization. Practical implications – This research allows identity and communication managers to understand dimensions of business identity for a more effective management of this concept in their organizations. Originality/value – The line of research that proposes an integrative multidisciplinary approach to the study of identity in business is quite new and, as so, it still needs further contributions to clarify this nascent domain. In this paper, the authors also classify previous studies on business identity according to the theoretical approach they assume just as no other research has done before. Borra

Investigation of compression temperature in highly charged spark-ignition engines

One of the critical parameters for the occurrence of spark-knock and pre-ignition of highly charged spark-ignition (SI) engines is the compression temperature. The investigation of the compression temperature and a better understanding of the combustion behaviour inside the combustion chamber are of great importance for avoiding these phenomena and also for further downsizing of engines. Pure rotational coherent anti-Stokes Raman spectroscopy (RCARS) is an innovative tool providing information on the compression temperature by using only two small line-of-sight optical accesses on the cylinder wall. In this work, RCARS measurements were performed in motored and fired operation, and the results obtained from RCARS spectra have been used in combination with isentropic calculations to improve the accuracy of the compression temperature determination. Studies on the compression temperature by the variation of the intake temperature, the engine load, and the fuel were conducted and the influence of evaporation enthalpy on the compression temperature is discussed