5 research outputs found

    Implementation Search Engine Optimization (SEO) to Improve Marketing F&B Industry

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    In new era digital now, internet is the important think for various activities including in the process to improve business promotion. One way to increase promotion through online is to improve digital marketing strategies using Search Engine Optimization (SEO) techniques. The aim of this research is to implementation SEO to improve digital marketing in F&B industry. Developing method that used are On Page and Off Page SEO to optimize the search engine. The Researcher using literature analysis and deep interview to get the data from SMEs in F&B Industry. To create the implementation of SEO, the researcher undertakes case studies from SMEs in F&B Industry who already run the business and need to improve the Digital Marketing through SEO. However, it is important to note that SEO optimization  is  not  a  one-time  task  but  rather  an  ongoing  process.  It  requires  constant attention and effort to maintain high search engine rankings and ensure the continued success of online business. Beside website, to improve the business promotion the researcher also use tools in Google Business and E-Commerce to optimize the SEO.The finding suggest that the implementation of Search Engine Optimization can make impact for improvement in visibility search engines, attract more visitors, and ultimately drive business growth in the area Google Business, E-Commerce and website owned by SMEs F&B Industry. It is important to remain vigilant in implementing SEO techniques to maintain high search engine rankings and ensure the continued success of SMEs online business

    Does the Provision of Assistive Technology Increase Disability Employment?

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    This paper examines various literature regarding the relationship between the provision of assistive technology (AT) and workplace integration for people with disabilities (PwD). A systematic review was conducted to map existing literature using the PRISMA framework in the last ten years. This study reveals that AT has an enormous significance in the employment of PwD. However, the provision of AT as workplace accommodations is not always uncomplicated as three aspects mainly impact it: employers’ perspective, accessibility of AT, and the availability of support from vocational and rehabilitation services. It is suggested that the provision of AT as workplace accommodations to increase disability employment should be supported collectively by society, with employers and the government as critical players. This study contributes to the perspectives of managers and the government by highlighting the roles they could carry out to create a more accessible provision of AT and an inclusive work environment.

    ANALISIS DAN PERANCANGAN SISTEM E-SCM BERBASIS WEB PADA PT. GALA SARANATEX

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    ANALISIS DAN PERANCANGAN SISTEM E-SCM BERBASIS WEB PADA PT. GALA SARANATEX

    Mengembangkan Strategi Bisnis di Era Society 4.0 melalui Pelatihan Business Model Canvas, Strategi Co-Branding, Selling Skill, dan Digital Marketing untuk Mahasiswa di Indonesia

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    Along with the development of the era and increasingly rapid technology today, it triggers every business player to create more value in their business. Moreover, there are many competitors who are one of the business threats that need to be faced. Therefore, to meet current market needs, there needs to be aware about how to apply suitable strategies for business. More over early business owner need to have more understanding about business model canvas, cobranding strategy, selling skills, and digital marketing application. The Ayo Kreasi Community is a forum and space for the young generation of future leaders, collaboration media, connections and synergies in developing solutions, creations and innovations based on student talent development to create a superior generation of character and benefit for the homeland and nation starting from the Higher Education Environment. Therefore, the provision of material regarding the business strategies is able to become an additional knowledge for students that can be directly implemented to create positive collaborations for wor
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