The joy of vacuuming? How the user experience affects vacuum cleaner longevity

An apparent reduction in the average lifetime of vacuum cleaners is explored in this paper in relation to their perceived usability and increasingly frequent product replacement. Motivations for product disposal combine perceived and real product failure with a perceived or real improved product offer. From an historical perspective, vacuum cleaners typify this pattern, continually offering a ‘cheaper and improved’ product. Vacuum cleaner manufacturers reinvigorate the sense of satisfaction and revulsion associated with extracting dirt from our homes through new performance focused product development. For example, increased motor power, filtration, bag-less machines and clear bin compartments have all acted as sales drivers, whilst cost effective materials and offshore and more efficient manufacturing have reduced purchase prices. The latter, cost-driven, processes can create machines that are more likely to be functionally and aesthetically damaged in use, reinforcing the trend for faster replacement. The market appears likely to continue to focus on improved user experience, with growth in market share for lighter weight cordless battery powered machines posing the risk of an increased environmental burden. Drawing from qualitative and quantitative research undertaken for a study for Defra, we explore the user’s relationship to the product, investigating the frustrations and joys of vacuum cleaner use and ownership. The findings illustrate that the revulsion and attraction of cleaning, as well as the tedium and satisfaction fostered by the product, have direct implications for vacuum cleaner longevity

The relationship between ideas about cleanliness and actions that affect product longevity

As Mary Douglas famously put it, ‘where there is dirt there is system’ (1991 (1966): 35). She was concerned particularly with the cultural systems that determine the ideas about dirt that motivate and constrain people’s actions with material objects. This paper assumes that such motivations and constraints may affect consumers’ willingness to keep or to dispose of their possessions, and therefore have an impact on product longevity. It reports on ongoing empirical research using product analysis, ethnographic interviews, a questionnaire and student design work into the possibility of increasing the longevity of vacuum cleaners by design interventions. Because its object of study is a cleaning product used in everyday cleaning practices, the research naturally connects with Douglas’ ideas as well as more recent work such as Dant 2003 that focuses on how people deal practically with the materiality of dirt, not determined by cultural categories. This paper builds on Vaussard et al.’s (2014) classification of individuals by their degree of concern for keeping their house clean, into ‘Spartan’, ‘Minimalistic’, ‘Caring’ and ‘Committed’ cleaners and their implications for vacuum cleaner replacement. Introducing a short history of concern about dirt since germ theory, it considers whether the desire for a more up to date/efficient/powerful/good looking/clean/shiny machine may accelerate replacement. It finally considers whether a design that ‘ages gracefully’ might have a longer life-span, either as a personal possession or as part of a service system

What is broken? Expected lifetime, perception of brokenness and attitude towards maintenance and repair

This paper addresses the discrepancy between the expected and actual lifetimes of vacuum cleaners considering perceived ‘brokenness’ as a driver for replacement. Among electrical products, vacuum cleaners have a high rate of domestic ownership in the UK. They also embody large quantities of greenhouse gases which could be reduced by increasing their longevity and resource efficiency (Schreiber et al., 2012). A focus on energy efficiency has only shown limited or even negative results, therefore to meet recent European Union regulations on durability requirements a focus on product longevity is needed. Around one half of new vacuum cleaner purchasers replace one less than 5 years old, below the expected lifespan, with perceived breakage, poor performance and unreliability as the major reasons for replacement. Their relative simplicity could allow vacuum cleaners to last for significantly longer. The nature of the common causes of failure is known, including stretched cords or blockages, and WRAP has developed guidelines for product improvements. However, many working or repairable machines are disposed of because they are perceived to be ‘irremediably’ broken

Neutron Electric Dipole Moment in Two Higgs Doublet Model

We study the effect of the "chromo-electric" dipole moment on the electric dipole moment(EDM) of the neutron in the two Higgs doublet model. We systematically investigate the Weinberg's operator O_{3g}=GG\t G and the operator O_{qg}=\bar q\sigma\t Gq, in the cases of \tan\b\gg 1, \tan\b\ll 1 and \tan\b\simeq 1. It is shown that $O_{sg}$ gives the main contribution to the neutron EDM compared to the other operators, and also that the contributions of $O_{ug}$ and $O_{3g}$ cancel out each other. It is pointed out that the inclusion of second lightest neutral Higgs scalar adding to the lightest one is of essential importance to estimate the neutron EDM. The neutron EDM is considerably reduced due to the destructive contribution with each other if the mass difference of the two Higgs scalars is of the order O(50\G).Comment: 20 pages with 12 figures. Figures will be sent by postal mail if requested. Late

Human Communication Systems Evolve by Cultural Selection

Human communication systems, such as language, evolve culturally; their components undergo reproduction and variation. However, a role for selection in cultural evolutionary dynamics is less clear. Often neutral evolution (also known as 'drift') models, are used to explain the evolution of human communication systems, and cultural evolution more generally. Under this account, cultural change is unbiased: for instance, vocabulary, baby names and pottery designs have been found to spread through random copying. While drift is the null hypothesis for models of cultural evolution it does not always adequately explain empirical results. Alternative models include cultural selection, which assumes variant adoption is biased. Theoretical models of human communication argue that during conversation interlocutors are biased to adopt the same labels and other aspects of linguistic representation (including prosody and syntax). This basic alignment mechanism has been extended by computer simulation to account for the emergence of linguistic conventions. When agents are biased to match the linguistic behavior of their interlocutor, a single variant can propagate across an entire population of interacting computer agents. This behavior-matching account operates at the level of the individual. We call it the Conformity-biased model. Under a different selection account, called content-biased selection, functional selection or replicator selection, variant adoption depends upon the intrinsic value of the particular variant (e.g., ease of learning or use). This second alternative account operates at the level of the cultural variant. Following Boyd and Richerson we call it the Content-biased model. The present paper tests the drift model and the two biased selection models' ability to explain the spread of communicative signal variants in an experimental micro-society

Raman gain against a background of non-thermal ion fluctuations in a plasma

A complex stimulated Raman scattering event against a background of non-thermal ion acoustic waves in an inhomogeneous plasma is described. We obtain analytic forms for the Raman gain due to a five-wave interaction consisting of conventional three-wave Raman scattering followed by the decay of the Raman Langmuir wave into a second Langmuir wave (or a second scattered light wave) and an ion acoustic wave. Very modest levels of ion waves produce a. significant effect on Raman convective gain. A combination of plasma inhomogeneity and suprathermal ion fluctuations may offer a means for the control of Raman gain