This paper addresses the discrepancy between the expected and actual lifetimes of vacuum cleaners considering perceived ‘brokenness’ as a driver for replacement. Among electrical products, vacuum cleaners have a high rate of domestic ownership in the UK. They also embody large quantities of greenhouse gases which could be reduced by increasing their longevity and resource efficiency (Schreiber et al., 2012). A focus on energy efficiency has only shown limited or even negative results, therefore to meet recent European Union regulations on durability requirements a focus on product longevity is needed. Around one half of new vacuum cleaner purchasers replace one less than 5 years old, below the expected lifespan, with perceived breakage, poor performance and unreliability as the major reasons for replacement. Their relative simplicity could allow vacuum cleaners to last for significantly longer. The nature of the common causes of failure is known, including stretched cords or blockages, and WRAP has developed guidelines for product improvements. However, many working or repairable machines are disposed of because they are perceived to be ‘irremediably’ broken
