The Customary Village Hegemony in Bali Towards Minority Groups

For the Balinese, customary villages are social realities that are accepted as given. It exists as a social institution that competes with existing institutions, especially government agencies such as the service village. Its existence is only felt when it clashes with rights that intersect with heterogeneous community life in ethnicity and religion. In this study, the customary village is understood as an important institution that must be given space because of the history and also the role that has been played in maintaining the security and comfort of Bali. But in the perspective of minority groups, its presence becomes a hegemonic institution that threatens the diversity of Balinese society.Through a deconstruction approach, customary villages in Bali Province Regulation No. 4 of 2019, is expected to continue to provide benefits to build togetherness in plurality

Commodification of Tektekan Calonarang at Baturiti, Kerambitan, Tabanan

ABSTRACT Tektekan Calonarang is a Calonarang drama dance which is performed for a new model of tourism, and is accompanied with what is referred to gamelan tektekan. In general, the Balinese people disagree that a sacred cultural element is performed for tourism. However, those living at Baturiti Village support the commodified Tektekan Calongarang in which what are referred to as sacred barong and rangda are performed. This has led to many questions as such a performing art contrasts with the Balinese people’s attitude in general. The problems of the present study are formulated as follows: why the people living at Baturiti Village, Kerambitan, Tabanan, support the commodified Tektekan Calongarang using the sacred rangda and barong; what was such a commodification like; what was its implication on those who were involved in it, society, and such a performance itself. This present study is a qualitative one in which a number of related critical theories were used such as the theory of deconstruction proposed Jacques Derrida, the theory of social practice proposed by Pierre Bourdieu, and the theory of power/knowledge proposed by Michael Foucault. The result of the study showed that the commodified Tektekan Calonarang in which the sacred barong and rangda were used was performed in the forms of a procession and the Tektekan Calonarang performance. The market ideology, the developmental ideology, the religious ideology, and the conservation ideology inspired the commodified Tektekan Calonarang which involved the sacred barong and rangda performed for tourism. Such a commodification increased the income of those involving in such a performance and the local people (multiplier effects), the perpetuity of the magical strength of such barong and rangda, the market/tourism interest, and strengthened the local people’s social solidarity. The novelty of the present study was that there was no degradation of sacredness although the sacred rangda and barong were commodified for tourism. The reason is that every time such a performance was performed, a ritual was performed to purify such barong and rangda contextually. Keywords: commodification, tourism, culture, Tektekan Calonarang, Sacred Barong and Rangd

PEMBERDAYAAN UMKM MELALUI PENGENALAN PEMASARAN DIGITAL KHUSUSNYA MEDIA SOSIAL SEBAGAI SARANA PROMOSI DI ERA PANDEMI

Panjer Village has many culinary MSMEs. Most of these MSMEs have not become familiar with digital marketing and have only relied on conventional methods to attract consumers. This is why during the Covid-19 pandemic, these MSMEs have experienced a significant decline in sales. The purpose of this community outreach program is to provide an understanding of the importance of using digital marketing as a promotional medium and the skill to implement digital marketing. The methods of implementing this program are observation, interviews, training, and assistance. The program successfully introduces the importance of digital marketing and assists MSMEs in implementing digital marketing through social media platforms, thus improving MSMEs' skills in implementing digital marketing.  ---  Desa Panjer merupakan desa yang memiliki banyak UMKM kuliner. Hingga saat ini UMKM ini belum mengenal digital marketing, dan hanya mengandalkan cara konvensional untuk menarik konsumen, sehingga di masa pandemi Covid – 19 UMKM tersebut mengalami penurunan penjualan yang sangat signifikan. Tujuan dari program pengabdian kepada masyarakat ini adalah untuk memberikan pemahaman mengenai pentingnya memanfaatkan pemasaran digital sebagai media promosi dan memberikan pelatihan pemanfaatan pemasaran digital. Metode pelaksanaan kegiatan ini adalah observasi, wawancara, pelatihan, dan pendampingan. Kegiatan ini telah mampu memperkenalkan pentingnya pemasaran digital dan melatih UMKM memanfaatkan pemasaran digital melalui media sosial, sehingga terjadi peningkatan keterampilan UMKM menggunakan pemasaran digital