Cost Perception and Brand Image Effects on PSMM Intention to Choose Mediated by Perceived Value (Study at Udayana University)

The current phenomenon shows low participation by Balinese people in master's education, as reflected in the relatively low intention of prospective students to enroll in the Master of Management Study Program (PSMM) at Udayana University. This condition is paradoxical, given that PSMM Udayana University has superior accreditation and a strong institutional reputation. However, the number of active students is still lower than that of several other universities in Bali, including private universities with higher tuition fees. The purpose of this study is to analyze the influence of perceived cost and university brand image on the intention to choose PSMM Udayana University, with perceived value as a mediating variable. A quantitative approach was used with the Theory of Planned Behavior (TPB) as the theoretical basis. The sample consisted of 100 respondents who were Diploma IV (DIV) and Bachelor (S1) graduates in Bali Province, selected using a purposive sampling method. Data were collected via questionnaires and analyzed using Partial Least Squares (PLS) Structural Equation Modeling. The results of the analysis indicate that perceived cost and university brand image have a positive and significant effect on the intention to choose and perceived value. Perceived value has a positive and significant effect on the intention to choose PSMM at Udayana University. Perceived value has been shown to mediate the effects of perceived cost and university brand image on the intention to choose PSMM, with partial mediation in complementary directions. Theoretically, these findings strengthen the relevance of the Theory of Planned Behavior in the context of higher education consumer behavior. In practice, the analysis provides recommendations for PSMM managers at Udayana University on designing cost-setting strategies and strengthening the brand image to increase perceived value and intention to choose PSMM at Udayana University

Instagram as a Branding and Advertising Tool in the Marketing of Drw Skincare at Rumah Cantik Cila

This study explores the role of Instagram as a central platform in the marketing strategy of DRW Skincare at Rumah Cantik Cila. In the digital era, social media has transformed from a communication tool into an effective marketing instrument capable of integrating targeting, branding, advertising, and social media management. Using a qualitative descriptive case study approach, this research analyzes how Rumah Cantik Cila leverages Instagram’s features and management strategies to build brand awareness, expand market reach, and sustain customer engagement. Findings reveal that Instagram plays a pivotal role by offering professional account management, varied features such as feeds, stories, reels, live streaming, and paid advertising, as well as the ability to reach a broad audience across local and international markets. Figure 1 illustrates Instagram as a hub connecting social media management, varied features, and wide reach to the roles of both the owner and social media specialist. Figure 2 emphasizes the comprehensive integration of targeting, branding, advertising, and management into a cohesive marketing framework. Overall, Instagram enables Rumah Cantik Cila to not only increase sales but also foster brand loyalty through interactive and strategic engagement. This highlights Instagram’s significance as a powerful digital marketing platform for small businesses in the beauty industry

Principal Leadership in Improving the Quality of Education in Regional Public Elementary Schools in Gugus II Cakranegara, Mataram City

This study aims to analyze educational quality management in elementary schools located in the red zone of Cluster II Cakranegara, Mataram City, and to formulate a contextual and sustainable quality development strategy. The study used a qualitative case study approach, involving principals, teachers, and school committees as research subjects. Data collection techniques included observation, in-depth interviews, and documentation, while data analysis used a data reduction, data presentation, and verification model. The results of the study indicate that educational quality planning has been carried out through the preparation of RKS (Work Plans) and RKAS (Work Plans for Schools), but has not been fully based on quality data analysis and real student needs. A quality organization still relies on the dominant role of the principal and individual commitment, so that the internal quality assurance system has not run optimally and collaboratively. Evaluation of educational quality is still oriented towards academic achievement and has not been optimally utilized as a basis for improving the learning process. Based on integrating the findings with the principles of Total Quality Management (TQM), quality improvement strategies should focus on strengthening instructional leadership, data-based decision-making, stakeholder involvement, and continuous improvement. This study recommends developing a quality management model that is adaptable to the socio-economic and environmental conditions of red zone schools

Prevalence and Risk Factors of Low Back Pain Injuries at the Health and Sport Center Therapy Service During 2024

Sports injury cases are cases that need to be handled appropriately to prevent worsening injuries. The number of sports injury cases needs to be mapped so that it is known what injury cases often occur and what risk factors cause injuries to occur, especially in cases of Low Back Pain. The purpose of this study is to determine the prevalence and risk factors of musculoskeletal injuries in the manipulative and rehabilitative therapy service of the Health and Sport Center of Yogyakarta State University, especially in cases of Low Back Pain. This research method is a continuous study with a quantitative descriptive design through an analytical observational approach. This study uses a total sampling technique involving data from therapy patients during 2024 who complained of Low Back Pain. Data analysis will use descriptive tests. The results show that there were 1,119 cases of low back pain during 2024, with the highest risk factor being in the 21-60 age group. The highest risk based on the cause is in daily activities at 63%. Female gender has a high risk of 56%. Office work has the highest risk at 37%. Prevention efforts need to be focused on increasing awareness of the importance of correct body posture, implementing work ergonomics, and carrying out regular and balanced physical activities to maintain health and reduce the prevalence of LBP injuries in the community

Optimizing Spatial Learning with RME (Realistic Mathematics Education) to Sharpen Conceptual Understanding

This study aims to design and test the effectiveness of interactive didactic designs for teaching Flat Surface Shapes to eighth graders. This didactic design specifically integrates the Realistic Mathematics Education (RME) approach with game technology as the primary supporting medium. The methodology used is Didactical Design Research (DDR), which involves three cycle phases: 1) Preliminary Research, to analyze needs and identify three types of Learning Obstacles—namely ontogenetic, epistemological, and didactic—faced by students; 2) Testing Phase (Prototyping/Testing) through pilot experiments and teaching experiments; and 3) Retrospective Analysis to evaluate the learning process. The research participants were eighth-grade students. Research Results: The resulting didactic design proved to be highly valid theoretically (with an average score of 3.86 on a scale of 4) and highly practical in implementation, with 93.1% of students responding positively to the use of games. The analysis shows that this DD reduced the number of students who experienced limitations in conceptual understanding across test cycles. The integration of RME and games proved effective because games serve as a dynamic modelling medium, helping students transition from a contextual understanding to the formalization of mathematical concepts (for example, in calculating volume). This DD produced an empirically supported Local Learning Trajectory (LLT), indicating that the effectiveness of spatial learning is enhanced when the RME process is supported by game media that facilitates the transition from situational to formal thinking

The Role of Women in Assuming Leadership from the Perspective of the Jurisprudence of Ahl Al-Bayt (Peace be Upon Them) and Hanafi Jurisprudence

This research examines the jurisprudential evidence regarding the permissibility of women's leadership from the perspective of the two jurisprudential schools of Ahl al-Bayt (peace be upon them) and Hanafi. In the jurisprudence of Ahl al-Bayt (peace be upon them), by relying on Quranic principles such as justice, human dignity, and the principle of not stipulating maleness, many jurists believe there is no explicit prohibition on women holding leadership positions, with scholarly and ethical competence being the main criterion. In contrast, Hanafi jurisprudence, based on certain narrations and specific interpretations of verses, proposes limitations on women holding high political offices, although in the administrative, educational, and social spheres, it deems women's participation permissible and even necessary. The evidence presented by proponents of its permissibility in both schools emphasizes the principle of justice, the actual ability of women, and historical examples of their roles in early Islam. Opponents primarily rely on the verse "Men are the maintainers (qawwamun) of women" (4:34) and certain narrations. However, from the perspective of many contemporary jurists, this evidence does not definitively indicate a prohibition on women's leadership. The research result indicates that the differences of opinion are largely due to variations in methods of jurisprudential inference and historical-social conditions, and a re-reading of this evidence can provide a basis for redefining the position of women in political leadership

Development of Environmental Awareness-Based Geography Learning Modules to Improve Environmental Awareness of Grade Xi Students

Environmental education plays a crucial role in shaping students' ecological awareness; however, classroom learning practices are still dominated by conventional approaches that overlook the affective aspects. This study aims to develop and test the effectiveness of context-based Geography learning modules on the topic of Environment as a Sustainable Living Habitat in increasing students' environmental awareness. The research method employs a research and development (R&D) approach, utilizing the ADDIE model, with 104 grade XI students at SMAN 4 Kotabumi serving as research subjects. Data were collected through environmental attitude questionnaires, learning outcome tests, observations, and interviews, then analyzed by instrument validity and reliability tests, paired t-tests, N-Gain, and thematic analysis using SPSS and NVivo software. The results of the study showed that the modules developed were declared very feasible based on expert validation, with an average score of 4.42. The responses of students and teachers demonstrated a high level of attractiveness and relevance, while the t-test results showed a significant increase in environmental care, from an average score of 63.3 in the pretest to 82.3 in the posttest, with an N-Gain of 0.62 (medium to high category). This study concludes that the learning modules developed are effective in improving students' environmental awareness attitudes, as well as providing theoretical contributions in strengthening ecopedagogy-based education and practical contributions in the form of teaching materials that can be implemented in the Independent Curriculum

Students’ Lived Experiences of Gratitude: A Phenomenological Study

Gratitude is a positive emotion that plays a significant role in adolescents’ psychological well-being. This study aims to explore the subjective experience of gratitude among adolescents using a phenomenological approach. Four adolescents from a public vocational high school in Kalimantan participated in in-depth interviews. Thematic analysis was conducted based on the framework of emotionality, prosociality, and religiousness as the core factors shaping gratitude. Findings indicate that each participant’s sense of gratitude was influenced by their unique life circumstances, including social support, religious values, emotional experiences, and family conditions. This study highlights the importance of implementing positive emotion–based interventions in educational settings to promote adolescents’ well-being

The Role of Specific and Sensitive Interventions on the Human Development Index (HDI) and the Stunting Phenomenon in Regencies/Cities in Indonesia

Stunting is a chronic nutritional problem that affects the quality of human capital and regional development. To address this issue, the government has implemented specific interventions, including iron supplementation (TTD) for pregnant women and adolescent girls, complementary feeding (MP-ASI), and complete basic immunization, as well as sensitive interventions such as pre-marital health screening, access to safe drinking water, proper sanitation, and Open Defecation Free (ODF) status. This study aims to analyze the effects of specific and sensitive interventions on the Human Development Index (HDI), examine their impact along with HDI on stunting prevalence, assess the mediating role of HDI, and formulate policy priorities for stunting reduction in regencies/cities in Bali Province. This study employs a mixed methods approach with an associative design. Quantitative analysis is conducted using path analysis to examine causal relationships among variables, while qualitative insights are obtained through in-depth interviews with key stakeholders. The study utilizes secondary data from 73 regencies/cities in Indonesia. The analysis is complemented by Importance Performance Analysis (IPA), focusing on Bali Province. The results indicate that iron supplementation for pregnant women, access to proper sanitation, and ODF status significantly affect HDI, while other intervention indicators are not statistically significant. Most interventions do not directly affect stunting prevalence, except for complete basic immunization, ODF status, and HDI, which significantly contribute to reducing stunting. HDI significantly mediates the effects of iron supplementation, sanitation access, and ODF status on stunting prevalence, whereas other variables are not mediated. IPA results identify complete basic immunization and sanitation access as priority areas for policy improvement in Bali. These findings highlight the importance of strengthening institutional capacity, improving implementation quality, and enhancing cross-sectoral integration to accelerate stunting reduction

Revitalization of Tattoo in a Plurality of Meanings with Negatif Conotation from a Relativism Perspektive

This article describes the importance of revitalizing tattoos which are often discredited with negative connotations among the general public. The focus in this article is the process of developing sacred values in tattoos, where at the beginning they were considered as a culture, becoming a "stepchild" within the scope of art. Several aspects that have become the driving force for this change include doctinization that emerged among society which was supported by the intervention of a certain religion to the government which made the negative stigma of tattoos attached to Indonesian society. The method used is descriptive qualitative. Therefore, with a relativism perspective and considering the historical value of tattoos in Indonesia as a noble culture which will be put forward in writing the article, it is a new discourse in responding to the negative stigma of tattoos. This study is also expected to have a positive impact in the form of a comparison of the same appreciation between tattoos and other two-dimensional works of art, which does not rule out the possibility of changing society's perspective in general.and orcontributes a new framework of thinking that can be developed in further research