Information Feedback, Behaviour and ‘Smart Meters’: Using behavioural economics to improve our knowledge about the potential effectiveness of Smart Meters to use electricity efficiently

As part of the development of the European electricity grid, the EU has decided that ‘Smart Meters’ should be installed in 80% of the households of the EU by 2020. It is expected that this will lead to a reduction of energy use in the residential sector in the order of 10%. Driven by the so-called ‘Information-Deficit’ model, a critical assumption in this policy development is that provision of information, via ‘Smart Meters’, enables energy end-users to make more informed, and thus better, decisions in relation to their energy service demands (e.g. lighting). However, even if there is some evidence that feedback to consumers stimulate an efficient use of energy, the magnitude of this reduction is debated. In fact, findings from behavioural economics suggest that behavioural biases (e.g. loss aversion) and cognitive limitations restrict end-users from displaying purely rational behaviour, which in turn limits the effect (and policy expectations) of policies applying the information-deficit model. The thesis at hand addresses these issues explicitly and provides empirical analyses of how behavioural biases affects consumers’ response to energy-related information. To that end, experimental research covering eight field exercises and a Smart Meter experiment was conducted. The thesis aimed to generate knowledge about the applicability and implications of using behavioural economics to deliver feedback to electricity consumers. With due limitations, the experiments illustrate that a knowledge-gap exists, and that information can help correct consumer behaviour, but that the framing and salience of this information can affect the magnitude of the response. The Smart Meter experiment on loss aversion took place in a real-life setting where consumers actually used and paid for the electricity. Results show that the intervention group reduced its electricity use, and that those reductions were larger than those found for the reference group (for both daily and standby consumption). Compared to related research, findings revealed that reductions in electricity use were also larger than the average electricity reduction found in other studies of feedback on electricity use. As a whole, it is concluded that feedback information can contribute to efficient electricity use and thus contribute to meeting EU policy targets. However, the (expected) effects depend on how feedback is designed, framed and presented. The Smart Meter experiment indicates an enhanced effect on electricity use reduction as a result loss aversion, but further research (e.g. large scale trials) is needed for more conclusive and statistically significant results

How smart are electricity users with ‘Smart Metering’? A Behavioural Economics experiment

The purpose of this paper is to examine how behavioural biases affect consumers’ response to energy-use information provided through smart meters (SM). We take insights from behavioural economics and carry out two real-life experiments with SMs and electricity users. The experiments were conducted in Copenhagen (Denmark) to identify and assess the potential of two economic behavioural biases, salience and loss aversion. The results of the first experiment (i.e. installation of SM without further intervention) generally aligned with electricity use reductions found in previous research, and indicate that it may be reasonable to expect a reduction in electricity use in the medium-term (weeks/months) of ~5-7% approximately. Results of the second experiment (i.e. introduction of SM with and without intervention) show that subjecting participants to loss aversion and salience seems to affect their behaviour toward electricity use, as the intervention group reduced their consumption roughly twice as much as the reference group. With due limitations, the results suggest that the delivery of information to energy users needs to take into account not only its pure provision, but how it is designed, framed and presented. At all events, the results and reviewed studies strongly suggest that increased energy efficiency and energy conservation need to be addressed with a mix of policies – not only information schemes or the provision of feedback alone

Blockchain is not a silver bullet for agro-food supply chain sustainability: Insights from a coffee case study

Information sharing lies at the core of most governance interventions within agro-food commodity supply-chains, such as certification standards or direct trade relationships. However, actors have little information available to guide sustainable consumption decisions beyond simple labels. Blockchain technology can potentially alleviate the numerous sustainability problems related to agro-food commodity supply-chains by fostering traceability and transparency. Despite significant research on blockchain, there is limited understanding of the concrete barriers and benefits and potential applications of blockchain in real-world settings. Here, we present a case study of blockchain implementation in a coffee supply-chain. Our aim is to assess the potential of blockchain technology to promote sustainability in coffee supply chains through increased traceability and transparency and to identify barriers and opportunities for this. While our pilot implementation clearly illustrates certain benefits of blockchain, it also suggests that blockchain is no silver bullet for delivering agro-food supply chain sustainability. Knowledge on provenance and transparency of information on quality and sustainability can help trigger transformation of consumer behaviour, but the actual value lies in digitising the supply chain to increase efficiency and reduce costs, disputes, and fraud, while providing more insight end-to-end through product provenance and chain-of-custody information. We identify a need to understand and minimize supply chain barriers before we can reap the full benefits of digitalization and decentralization provided by blockchain technology

What motivates people to become Airbnb hosts – do we know enough? — an exploration of the literature

Airbnb hosts open their doors to provide hospitality for strangers in 7 million homes in more than 100 000 cities around the world. On top of that, Airbnb hosts offer 40 000 guided local experiences across more than 1 000 cities around the world. Yet, in this article, we found that only a limited number of peer-reviewed studies exist on what motivates people to host. Sharing makes a great deal of sense for the consumer, the environment and for communities if managed and balanced fairly by companies and governments. The holistic and thematic map of Airbnb host motivators offered by this article provides hands-on value to those companies and governments and numerous other stakeholders affected by the sharing economy. The findings map a large span of motivational factors that hosts experience, ranging from financial, safety, and security risks of having to submit and renegotiate one’s intimate, affective space and private sphere – to escaping loneliness, connecting with people, making new friends and earning money as a micro-entrepreneur. Finally, the article finds that the thematic categories are interrelated, as the existence of an assurance structure for financial transactions does seem to reduce uncertainty among hosts, allowing them to participate.Keywords: Airbnb host motivation, Airbnb micro-entrepreneurship, collaborative consumption, sharing econom

Eighty-six EU policy options for reducing imported deforestation

Despite the importance of tropical forest conservation in achieving global sustainability goals and the key role of forest-risk commodity trade in driving deforestation, consumer country policy options for reducing imported deforestation have received limited scholarly attention. Drawing on gray literature and a European Commission public consultation, we identify 86 policy options for the European Union to address deforestation. We assess the political feasibility and map the “theory of change” (TOC)—the causal chain through which the policies address deforestation—for each of these policy options, identifying a trade-off between feasibility and potential impacts: information-based and cooperative policies, which dominate our sample, typically exhibit high feasibility, but mostly lack convincing TOCs, while more stringent regulatory and market-based policy options generally have lower feasibility. We propose three principles for overcoming the feasibility-impact dilemma: (1) build policies on proven TOCs, (2) use policy mixes, and (3) work with key stakeholders, supply chains, and regions. Images of distressed orangutans in Indonesia and forest fires in Brazil have increased public awareness of deforestation across the globe. Still, deforestation continues more or less unabated, driven by demand for forest-risk commodities, such as palm, soy, cocoa, and beef. What can the European Union (EU) and other consumer regions do to address this problem? Here we present 86 policy options for the EU to address tropical deforestation, identified through a review of gray literature and EU stakeholder consultation responses. Analyzing these, we show that policy options that are politically feasible policies tend to have a weaker theory of change—the causal chain through which the policies address deforestation—setting up a trade-off between feasibility and impact. However, there are exceptions, such as mandatory due diligence, which show potential impact and appear politically feasible. Through policy mixing and working with key stakeholders, supply chains, and producer regions, these barriers can be overcome. Images of distressed orangutans in Indonesia and forest fires in Brazil have increased public awareness of deforestation. Still, deforestation continues unabated, driven by demand for forest-risk commodities, such as palm and soy. Here, we present 86 policy options for the EU to reduce imported deforestation. We identify a trade-off between policy feasibility and potential impact. Mixing different policies and working with key stakeholders, supply chains, and producer regions can help overcome this trade-off

Coffee producers\u27 perspectives of blockchain technology in the context of sustainable global value chains

Transparency and equitability are key for improved sustainability outcomes in global value chains. Blockchain technology has been touted as a tool for achieving these ends. However, due to the limited empirical evidence, claims on transparency and sustainability benefits are largely theoretical. We lack an understanding of the benefits and drawbacks for upstream actors within global value chains and how this affects technology adoption. Addressing this gap, we conduct an empirical study to identify the drivers and obstacles for coffee producers in Colombia in adopting blockchain. We base our research on an event-driven and permissioned blockchain model, specifically designed for this research. Applying the Participation Capacity Framework and conducting semi-structured interviews with coffee producers and key informants, we analyze adoption attitudes towards the blockchain application. We further identify opportunities and drawbacks from the producers\u27 perspective. We set these findings in the context of the Global Value Chain research, considering the existing power relations in the coffee value chain. The top-down nature of blockchain projects raises distributive concerns, as resource investments, implementation burden, and risks are significantly higher upstream, whereas downstream lead firms will benefit most. We identify data squeeze as an additional channel of sustainable supplier squeeze relevant in the case of blockchain initiatives. Data squeeze implies lead firms turning the data obtained through, likely unpaid, labour of blockchain participants into a monetizable assets and marketable value through branding and advertisement. Based on the findings, we identify potential design dimensions and implementation features that can contribute to materializing producer benefits, thus mitigating the risk of a sustainability-driven supplier squeeze

Therapists Have a lot to Add to the Field of Research, but Many Don’t Make it There: A Narrative Thematic Inquiry into Counsellors’ and Psychotherapists’ Embodied Engagement with Research

Research frequently addresses a gap between practice and research in the field of psychotherapy. Castonguay et al (2010) suggest that the practice of many full-time psychotherapists is rarely or nonsubstantially influenced by research. Boisvert and Faust (2005) ask ‘why do psychotherapists not rely on the research to consistently inform their practice?’ and suggest that concerns ‘have echoed through the decades’ about psychotherapists’ failings to integrate of research and practice. This study focuses on therapists’ (counsellors and psychotherapists) reasoning about their engagement with ‘research’ as described in dissertations and in personal, anonymously presented documents, research journals and interviews included. The study focuses on the stages which generally are referred to as ‘data analysis’, which in this study refers research stages where interpretation typically is required with synthesising and analysing in mind. Turning our attention to the therapists’ ‘narrative knowing’ about research during these stages where generating own new knowledge is put to the forefront, have highlighted a complex relationship involving epistemological discrepancies, real or imagined, between practice and research. It also highlighted gender issues, culture and commonly held constructs about what constitutes a ‘counsellor’, which we believe influence therapists’ presence in research. We decided to include the citation “Therapists have a lot to add to the field of research, but many don’t make it there” in the title to illustrate some of the complexity. The study is based on a Professional Doctorate programme, which engages with psychologists, counsellors and psychotherapists in practice-based research. In addition to drawing from dissertations already in the public domain students and graduates from the doctoral programme were invited to contribute their own embodied experiences from ‘doing’ a data analysis. The paper suggests a hybrid for narrative analysis, discussing the options to (re-)present narratives guided by a combined interest into the unique, personal whilst also looking for ‘themes’ within and across these narratives

Understanding the Stickiness of Commodity Supply Chains Is Key to Improving Their Sustainability

Commodity trade is central to the global economy but is also associated with socio-environmental impacts, for example, deforestation, especially in producer countries. It is crucial to understand how geographic sourcing patterns of commodities and commercial relationships between places and actors influence land-use dynamics, socio-economic development, and environmental degradation. Here, we propose a concept and methodological approach to analyze the geographic stickiness of commodity supply chains, which is the maintenance of supply network configurations over time and across perturbations. We showcase policy-relevant metrics for all Brazilian soy exports between 2003 and 2017, using high-resolution supply chain data from www.trase.earth. We find that the Brazilian soy traders with the largest market share exhibit stickier geographic sourcing patterns, and that the supply network configurations between production places and traders become increasingly sticky in subsequent years. Understanding trade stickiness is crucial for supply chain accountability, because it directly affects the effectiveness of zero-deforestation commitments