Validation of the reasons for gambling questionnaire (RGQ) in a British population survey

Introduction. The aim of the study is to validate the five-dimensional structure of the Reasons for Gambling Questionnaire (RGQ) and to test the differences between different types of gamblers (i.e., offline gamblers who gambled in-person only vs.mixed-mode gamblers who gambled both online and offline) on the five dimensions of the RGQ. Methods. Data from the 2010 British Gambling Prevalence Survey (BGPS) were used. The analysed data comprised 5,677 individuals (52.7% female; mean age=47.64 years; SD=17.82). Confirmatory factor analysis and independent-samples t-tests were applied. Results. The five-dimensional structure of the RGQ wasconfirmed in the general sample and among gender and age subgroups. Furthermore, mixed-mode gamblers (MMGs) who gambled both online and offline had higher scores for enhancement, recreation and money motives than offline gamblers that gambled in-person only (IPGs). In addition among males, there was a significant difference in the scores for enhancement and recreation motives across MMGs and IPGs. Among past-year gamblers aged 16-34 years, MMGs had higher scores for enhancement, recreational and monetary motives than IPGs whilst among past-year gamblers aged 35-55years, MMGs had higher scores for enhancement and recreational motives than IPGs. Conclusions. The results are consistent with a previous test of the RGQ and the findings indicate that the RGQis a valid instrument to assess gambling motives among the general population

Marketing and advertising online sports betting: a problem gambling perspective

In this article, online sports betting is explored with the objective of critically examining the potential impact on problem gambling of the emerging product features and advertising techniques used to market it. First, the extent of the issue is assessed by reviewing the sports betting prevalence rates and its association with gambling disorders, acknowledging the methodological difficulties of an unambiguous identification of what exactly constitutes sports-related gambling today. Second, the main changes in the marketization of online betting products are outlined, with specific focus on the new situational and structural characteristics that such products present along with the convergence of online betting with other adjacent products. Third, some of the most prevalent advertising master narratives employed by the betting industry are introduced, and the implications for problem gamblers and minors are discussed

Betting is loving and bettors are predators: a conceptual metaphor approach to online sports betting advertising

The legalisation of online gambling in multiple territories has caused a growth in the exposure of consumers to online sports betting (OSB) advertising. While some efforts have been made to understand the visible structure of betting promotional messages, little is known about the latent components of OSB advertisements. The present study sought to address this issue by examining the metaphorical conceptualisation of OSB advertising. A sample of Spanish and British television OSB advertisements from 2014 to 2016 was analysed (N = 133). Following Lakoff and Johnson’s conceptual metaphor theory, four main structural metaphors that shaped how OSB advertising can be understood were identified: betting as (1) an act of love, (2) a market, (3) a sport, and (4) a natural environment. In general, these metaphors, which were found widely across 29 different betting brands, facilitated the perception of bettors as active players, with an executive role in the sport events bet upon, and greater control over bet outcomes

Sense of Coherence and Gambling: Exploring the Relationship Between Sense of Coherence, Gambling Behaviour and Gambling-Related Harm

Understanding why some people experience problems with gambling whilst others are able to restrict gambling to recreational levels is still largely unexplained. One potential explanation is through salutogenesis, which is a health promotion approach of understanding factors which move people towards health rather than disease. An important aspect of salutogenesis is sense of coherence. Individuals with stronger sense of coherence perceive their environment as comprehensible, manageable and meaningful. The present study examined the relationship of individuals’ sense of coherence on their gambling behaviour and experience of gambling related harm. This exploratory study utilised an archival dataset (n = 1236) from an online, cross sectional survey of people who had experienced negative consequences from gambling. In general, a stronger sense of coherence was related to lower problem gambling severity. When gambling behaviour was controlled for, sense of coherence was significantly related to the experience of individual gambling harms. A strong sense of coherence can be seen as a protective factor against problematic gambling behaviour, and subsequent gambling related harms. These findings support the value of both primary and tertiary prevention strategies that strengthen sense of coherence as a harm minimisation strategy. The present study demonstrates the potential value of, and provides clear direction for, considering sense of coherence in order to understand gambling-related issues.This study was funded by the Victorian Responsible Gambling Foundation, Grant VRGF1-13

Deviant leisure: A criminological perspective

This article explains why an understanding of deviant leisure is significant for criminology. Through reorienting our understanding of ‘deviance’ from a contravention of norms and values to encompassing engagement in behaviour and actions that contravene a moral ‘duty to the other’, the new ‘deviant leisure’ perspective outlined here describes activities that through their adherence to cultural values inscribed by consumer capitalism, have the potential to result in harm. Using the ideological primacy of consumer capitalism as a point of departure, we explore the potential for harm that lies beneath the surface of even the most embedded and culturally accepted forms of leisure. Such an explanation requires a reading that brings into focus the subjective, socially corrosive, environmental and embedded harms that arise as a result of the commodification of leisure. In this way, this article aims to act as a conceptual foundation for diverse yet coherent research into deviant leisure