77 research outputs found
MARKA İLETİŞİMİNİN KRİZ DÖNEMLERİNDE İŞLETME PERFORMANSINA ETKİSİ VE HAZIR GİYİM İŞLETMELERİ ÜZERİNE BİR ARAŞTIRMA
Kriz dönemleri belirsizlik ve risk içerdiği için işletmelerde panik ve karmaşaya neden olmakta, üst yönetimin sorumluluklarını artırmaktadır. Yöneticiler böyle dönemlerde çoğu zaman sağlıklı karar almakta zorlanmakta ve stratejik hatalar yapabilmektedir. Yöneticilerin kriz dönemlerinde aldıkları önlemlerin başında bazı maliyetlerin ve harcama kalemlerinin azaltılmasına yönelik tedbirler gelmektedir. Bu bağlamda tasarrufa gidilen harcama kalemlerinden birisi de reklam, satış geliştirme, sponsorluk vb. gibi faaliyetleri kapsayan marka iletişim faaliyetleri olmaktadır. Ancak, işletmenin bilinirliğini ve markalarının imajını artırma konusunda en etkili yöntem olan marka iletişiminin, kriz dönemlerinde azaltılmasının, işletme açısından krizi daha da derinleştirme olasılığı bulunmaktadır. Bu bağlamda, kriz dönemlerinde, marka iletişim faaliyetlerinin azaltılması mı yoksa marka iletişimine önem verilerek krizi aşmada ve fırsata çevirmede bir yatırım aracı olarak kullanılması mı gerektiği sorusunun cevabı, bu çalışmada marka iletişimine en fazla önem veren sektörlerden birisi olan hazır giyim sektörü üzerinde araştırılmıştır
Determinación del contenido de ácidos grasos, tocoferoles y fitoesteroles de aceites procedentes de varias semillas de adormidera (Papaver sommniferum L.)
The fatty acid, tocopherol and sterol contents of the oils of several poppy seeds were investigated. The main fatty acids in poppy seed oils were linoleic (687.6-739.2 g kg-1), oleic (141.3-192.8 g kg-1) and palmitic (76.8-92.8 g kg-1). The oils contained an appreciable amount of -tocopherol (195.37-280.85 mg kg-1), with a mean value of 261.31 mg kg-1 and α-tocopherol (21.99-45.83 mg kg-1), with a mean value of 33.03 mg kg-1. The concentrations of total sterol ranged from 1099.84 mg kg-1 (K.pembe) to 4816.10 mg kg-1 (2. sınıf beyaz), with a mean value of 2916.20 mg kg-1. The major sterols were -sitosterol, ranging from 663.91 to 3244.39 mg kg-1; campesterol, ranging from 228.59 to 736.50 mg kg-1; and Δ5-avenasterol, ranging from 103.90 to 425.02 mg kg-1. The studied varieties of poppy seeds from Turkey were found to be a potential source of valuable oil.El contenido en ácidos grasos, tocoferoles y esteroles de aceites de varias semillas de adormidera fueron investigadas. Los principales ácidos grasos en el aceite de semilla de adormidera fueron el ácido linoleico (687.6-739.2 g kg-1), ácido oleico (141.3-192.8 g kg-1) y ácidos palmítico (76.8- 92.8 g kg-1). Los aceites contienen una cantidad apreciable de -tocoferol (195.37-280.85 mg kg-1), con un valor medio de 261.31 mg kg-1 y α-tocoferol (21.99-45.83 mg kg-1), con un valor medio de 33.03 mg kg-1. La concentración total de esteroles varió desde 1099.84 mg kg-1 (K.pembe) a 4816.10 mg kg-1 (2. sınıf beyaz), con un valor medio de 2916.20 mg kg-1. El principal esterol fue el -sitosterol, que varió desde 663.91 a 3244.39 mg kg-1; el campesterol, que varió desde 228.59 a 736.50 mg kg-1; y el Δ5-avenasterol, que varió desde 103.90 a 425.02 mg kg-1. Las semillas estudiadas de las diferentes variedades de adormidera de Turquía pueden ser una fuente potencial de aceites con valor añadido
Determination of fatty acid, tocopherol and phytosterol contents of the oils of various poppy (<i>Papaver somniferum</i> L.) seeds.
The fatty acid, tocopherol and sterol contents of the oils of several poppy seeds were investigated. The main fatty acids in poppy seed oils were linoleic (687.6-739.2 g kg<sup>-1</sup>), oleic (141.3-192.8 g kg<sup>-1</sup>) and palmitic (76.8-92.8 g kg<sup>-1</sup>). The oils contained an appreciable amount of -tocopherol (195.37-280.85 mg kg<sup>-1</sup>), with a mean value of 261.31 mg kg<sup>-1</sup> and α-tocopherol (21.99-45.83 mg kg<sup>-1</sup>), with a mean value of 33.03 mg kg<sup>-1</sup>. The concentrations of total sterol ranged from 1099.84 mg kg<sup>-1</sup> (K.pembe) to 4816.10 mg kg<sup>-1</sup> (2. sınıf beyaz), with a mean value of 2916.20 mg kg<sup>-1</sup>. The major sterols were -sitosterol, ranging from 663.91 to 3244.39 mg kg<sup>-1</sup>; campesterol, ranging from 228.59 to 736.50 mg kg<sup>-1</sup>; and Δ<sup>5</sup>-avenasterol, ranging from 103.90 to 425.02 mg kg<sup>-1</sup>. The studied varieties of poppy seeds from Turkey were found to be a potential source of valuable oil.<br><br>El contenido en ácidos grasos, tocoferoles y esteroles de aceites de varias semillas de adormidera fueron investigadas. Los principales ácidos grasos en el aceite de semilla de adormidera fueron el ácido linoleico (687.6-739.2 g kg<sup>-1</sup>), ácido oleico (141.3-192.8 g kg<sup>-1</sup>) y ácidos palmítico (76.8- 92.8 g kg<sup>-1</sup>). Los aceites contienen una cantidad apreciable de -tocoferol (195.37-280.85 mg kg<sup>-1</sup>), con un valor medio de 261.31 mg kg<sup>-1</sup> y α-tocoferol (21.99-45.83 mg kg<sup>-1</sup>), con un valor medio de 33.03 mg kg<sup>-1</sup>. La concentración total de esteroles varió desde 1099.84 mg kg<sup>-1</sup> (K.pembe) a 4816.10 mg kg<sup>-1</sup> (2. sınıf beyaz), con un valor medio de 2916.20 mg kg<sup>-1</sup>. El principal esterol fue el -sitosterol, que varió desde 663.91 a 3244.39 mg kg<sup>-1</sup>; el campesterol, que varió desde 228.59 a 736.50 mg kg<sup>-1</sup>; y el Δ<sup>5</sup>-avenasterol, que varió desde 103.90 a 425.02 mg kg<sup>-1</sup>. Las semillas estudiadas de las diferentes variedades de adormidera de Turquía pueden ser una fuente potencial de aceites con valor añadido
Contemporary Management of Locally Advanced and Recurrent Rectal Cancer: Views from the PelvEx Collaborative
Pelvic exenteration is a complex operation performed for locally advanced and recurrent pelvic cancers. The goal of surgery is to achieve clear margins, therefore identifying adjacent or involved organs, bone, muscle, nerves and/or vascular structures that may need resection. While these extensive resections are potentially curative, they can be associated with substantial morbidity. Recently, there has been a move to centralize care to specialized units, as this facilitates better multi-disciplinary care input. Advancements in pelvic oncology and surgical innovation have redefined the boundaries of pelvic exenterative surgery. Combined with improved neoadjuvant therapies, advances in diagnostics, and better reconstructive techniques have provided quicker recovery and better quality of life outcomes, with improved survival This article provides highlights of the current management of advanced pelvic cancers in terms of surgical strategy and potential future developments
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