8 research outputs found

    Development of System Dynamic Models for Improving E-Governments Performance Local Governments in Lampung Province

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    Abstract:  The development of communication and information technology requires the adaptation of all elements of society, including Government of Indonesia. Referring to the various dynamics of e-government problems, it is deemed necessary to develop dynamic system model to improve the e-government performance of local governments, especially in Lampung Province. The research is aimed at developing a model that can be simulated for improving e-Government performance by measuring the qualitative contribution of each component, both the ICT component and the social component that will be produced in this study, which can be useful for every local government in Lampung Province in accelerating and developing e -government. The research’s model is done using VENSIM application for modeling and simulating complex systems in a variety of variables to improve the local government performance. This research finds that there are five main variables that constructed the improvement of e-government of local government performance: (1) e-government policies, HR, infrastructure, and management; (2) service, (3) performance, (4) community/user, and (5) quality of community life. The dynamic model can be further seen in the appendix

    Dialektika tokoh agama dalam menjaga kerukunan

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    Penelitian ini tentang komunikasi Forum Kerukunan Umat beragama dan tokoh agama yang memiliki peran dalam menjaga sebuah kerukunan umatnya. Kuala Tungkal dikenal sebagai kota yang heterogen memiliki umat yang berbagai macam ras, suku, adat dan agama . Untuk itu, maka tujuan dari penelitian ini untuk mengidentifikasi dan mendeskripsikan bagaimana komunikasi forum kerukunan umat beragama (FKUB) dan peran tokoh agama dalam menjaga kerukunan antar umat beragama di Kuala Tungkal. Tokoh agama sangat penting di setiap daerah, tokoh agama menjadi figure yang baik dan penengah disetiap permasalahan. Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode pendekatan fenomenologi. Teori komunikasi organisasi sistem sosial Katz Kahn. Pengumpulan data diperoleh dari sumber data primer dan sekunder, teknik pengumpulan data berupa reduksi data, penyajian data, verifikasi dan terakhir kesimpulan. Hasil dari penelittian ini bahwa FKUB Kuala tungkal menggunakan komunikasi Interpersonal, komunikasi kelompok dan komunikasi massa. Adapun peran tokoh agama yang dijalankan oleh tokoh agama Islam, Kristen, Budha dan Hindu demi membangun toleransi masyarakat dan menjaganya agar tercipta kehidupan yang harmonis merupakan sumbangsih besar dari para tokoh agama dan masyarakat untuk kuala Tungkal. Peran itu meliputi pertama, peran dalam menjaga tradisi keagamaan, kedua peran dalam mencapai tujuan antar umat, ketiga peran dalam menjaga interaksi sosial dan, keempat peran memelihara hubungan antar tokoh dan antar umat

    Literasi Informasi Digital: Tantangan Bagi Para Santri Dalam Menjalankan Peran Sebagai Global Citizen (Studi Kasus Pada Pondok Pesantren Darussa”Adah Bandar Lampung)

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    The purpose of this research is to increase knowledge and understanding as well as digital literacy of the Darussa'adah Islamic Boarding School students in Bandar Lampung about the importance of access and adoption of healthy and safe internet technology. The research method used is descriptive quantitative with data collection techniques using surveys. The results of this study indicate that the mastery of the concept of global citizenship by the students still cannot be understood explicitly, so that further understanding of the students is needed. Most of the students of Darussa'adah Islamic Boarding School still do not have digital literacy skills effectively and efficiently. By doing digital literacy, it is expected to be able to better understand and be able to have cognitive, communicative abilities, have the ability in creativity, have self-confidence and have a critical attitude in consuming media so as to avoid hoax and fake news, so that information received through social media can accountable for the truth. The conclusion of this study is the need to provide a set of literacy competencies, especially digital literacy when surfing the internet, including the importance of how to access the internet in a healthy and safe manner for students and a basic understanding of ethics and culture as well as searching for the right information on the internet, so that students can face challenges as global citizenship

    Strategi Marketing Public Relations Koppi Asia dalam Membangun Brand Awareness

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    AbstrakPertumbuhan bisnis kopi di Indonesia mengalami peningkatan yang cukup signifikan, sehingga menjadikan persaingan yang sangat ketat bagi para pengusaha bidang kopi, hal ini menjadikan pengusaha kedai kopi untuk selalu berinovasi dalam menghadapi persaingan yang kian memanas. Tujuan penelitian ini adalah mengetahui strategi Marketing public relations Koppi Asia dalam membangun brand awareness di kota Palembang. Teori yang digunakan adalah Tahapan Marketing Public Relations yang mencakup strategi pull, push dan pass. Metode yang digunakan adalah kualitatif. Teknik pengumpulan data adalah wawancara mendalam. Hasil penelitian ini menunjukan bahwa Koppi Asia cukup berhasil dalam menanamkan brand awareness kepada konsumen. Sehingga menjadikan Koppi Asia sebagai brand kopi yang mampu berkembang dan bersaing dengan brand lainnya. AbstractThe growth of the coffee business in Indonesia has increased quite significantly, thus making the competition very tight for coffee farm entrepreneurs, this makes coffee shop entrepreneurs always compete in increasingly heated competition. The purpose of this study was to determine Koppi Asia's marketing public relations strategy in building brand awareness in the city of Palembang. The theory used is the Stages of Marketing Public Relations which include pull, push and pass strategies. The method used is qualitative. Data collection technique is in-depth interviews. The results of this study indicate that Koppi Asia is quite successful in instilling brand awareness among consumers. So that makes Koppi Asia a coffee brand that is able to develop and compete with other brands

    STRATEGI KOMUNIKASI DALAM PROSES DIFUSI INOVASI BUDIDAYA IKAN DALAM EMBER PADA MASYARAKAT LAMPUNG: (Studi Analisis terhadap Strategi Komunikasi Difusi Inovasi “Budidaya Ikan dalam Ember”)

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    Penelitian ini bertujuan untuk menganalisis strategi komunikasi dari inovasi budidaya ikan dalam ember dalam proses Difusi Inovasi pada Masyarakat.  Penelitian ini menggunakan Teori Difusi Inovasi Rogers dan Shoemaker, teori ini mengkaji pesan-pesan berupa ide-ide ataupun gagasan-gagasan yang baru, yang menyebabkan terjadinya perubahan sosial. Penelitian ini menggunakan metode penelitian kualitatif, dengan teknik pengumpulan datanya adalah dengan wawancara dan menganalisis media yang digunakan dalam proses difusi inovasi.  Budidaya ikan dalam ember merupakan hasil penelitian Juli Nursandi pada tahun 2015, mulai dikembangkan pada tahun 2016 dan dikenalkan ke masyarakat Lampung melalui sosial media.  Dari Hasil penelitian diperoleh budidaya ikan dalam ember disebarkan melalui youtube, whatsapp, facebook, Instagram dan melakukan whorkshop atau pelatihan budidaya ikan dalam ember. Hasil penelitian terdapat: (1) adanya adopsi budidaya ikan dalam ember oleh masyarakat dan pemangku kepentingan dalam hal ini pemerintah, Dinas Kelautan dan Perikanan Provinsi Lampung bersinergy dengan PKK Provinsi Lampung memberikan bantuan sarana dan prasaran serta benih Budikdamber ke Kabupaten-kabupaten di Provinsi Lampung.  (2) adanya implementasi budidaya ikan dalam ember di masyarakat Lampung

    The Communication Strategies Of The Pr Staff Of Bumn Foundation In Socializing The Vaccination Center Program As An Effort To Form The Image Of The Corporation

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    The BUMN Foundation is a foundation under the auspices of the Ministry of BUMN since December 31, 2018. The main purpose of establishing the BUMN Foundation is to provide optimal services and assistances in various regions in Indonesia, especially the outermost, frontier, and the borders. The centralized vaccination center program is one of the programs initiated by the BUMN Foundation with the Ministry of SOEs, the Ministry of Health, the Indonesia Healthcare Corporation, and the Regional Government in 5 (five) cities, namely DKI Jakarta, Surabaya, Bandung, Semarang, and Medan. This program is the first centralized vaccination center activity held in Indonesia since the discovery of the Covid-19 vaccine. This research aimed to see how the public relations strategy of the BUMN Foundation in conducting socialization and realization of the self-vaccination center program with the purpose for forming the image of the foundation. The method used in this research is a qualitative descriptive method, the data findings came from the results of interviewing one of the public relations staff of the BUMN Foundation. The results showed that the Public Relations of the BUMN Foundation had carried out the stages of public relations with communication strategy. It is supported with theoretical references according to John Phil regarding the image of the organization, starting from the stages of strategic analysis and planning, strategic planning design, strategy implementation including controlling problems in the field, sustainability, and commitment, as well as following results and embedding strategies. Keyword: Strategy communication, public relations, foundation, socialization

    Pemetaan Digital Literacy Competencies Guru Madrasah Aliyah di Bandar Lampung Pada Era Digital Native Generation

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    Students today are a digital native generation, which since birth have been surrounded and familiar with the development of ICT. So that this generation has different characters including learning styles. To be able to keep up with and follow the learning styles of students, a teacher is required to have skills in literacy, especially digital literacy. This study uses a qualitative descriptive approach and data collection using questionnaires, interviews, literature study, and triangulation. Furthermore, the determination of the sample using purposive sampling technique. Data were analyzed using a quantitative descriptive approach and deepened with qualitative analysis. The results of the research show that the digital literacy competencies of MA teachers in Bandar Lampung are seen from the categories, (1). Internet searching "most" of the teachers already have a fairly good competence. (2). Hypertext Navigation, only "half of it" are competent (3). Content evaluation, there are not half or only "almost half" who already have competence (4). In the knowledge assembly category, "in general" the teachers already have competence. The conclusion is that attention and efforts are still needed to improve the digital literacy competence of MA teachers in Bandar Lampung, especially in the hypertext navigation and content evaluation categories
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