Esteem of Territory and Country in Puglia (Italy) in Perspective of Sustainable Tourism: The Strategic Experiential Approach. An Apulian Case History

The richness of tourism for Italian economy and employment depends on the use of environmental, artistic, historical resources, which the Country has available; but also on the realization of an optimal net of relationships and cooperations with the various regional, provincial and local institutions, based on a unitarian national vision of tourism development. The touristic market has suffered some changes through the years, moving from a mass tourism to the global tourism, in order to get to responsible ecofriendly, sustainable tourism. In a so dynamic background, task of companies operating in this sector is that of interpreting the rising needs of consumers, aiming for quality and organization. This paper’s goal consists of bringing in surface the new perspectives of a tourism focused on the discoveyr of territory and the consequent development of country tourism’ concept. Such trend puts the stress on a necessary interconnection between touristic, territorial marketing and policy of territory’s maintenance and development. In light of the changes that have influenced the relationships between touristic market and its own customers, the paper aims to offer a specific picture of relationship between tourism and sustainability, resting particularly on the marketing tools to give value to territory and supply the development of a sustainable tourism. The paper is supported by a practical case regarding the Manor farm in vineyard “Le Fabriche” located in Maruggio, by the Ionic coast of Salento (Puglia-Italy). Such land hosts some of the best accomodating structures, which manage to fuse together the development of its own economical activity with tradition and the peculiarities of the territory that hosts them

The Typicality of the Agri-Food Product Driver of the Enhancement of Destination Tourism The Apulian Case History

Typical products are becoming more and more an element of differentiation and qualification of entire territories, becoming one of their resources or, in some cases, the main resource and the real tourist attraction factor of the tourist resorts that direct their own promotion strategies of the territory to the new segments of tourist demand (tourists of taste or gastronauts, green tourists). In this sense, it becomes essential to activate synergies and commercial relations with the local economic system (for example with catering, trade, crafts) in order to actively consolidate the ancient territorial link, strengthening its image among consumers: thus, effectively serving as a promotional tool and enjoying the benefits derived from such approaches. Objective of the paper: "Indeterminacy" is the term that characterizes the concept of typicality of the agri-food product and that arises from the low level of information either of consumers and producers of agricultural raw materials and other operators in the supply chain. This work aims to analyze how much the knowledge and impact of the typical Apulian agri-food product affects the choice of the tourist destination. Methodology: The work is based on the analysis of data resulting from a survey in 2020 aimed at potential buyers of the agri-food product aimed at understanding the impact of the typical Apulian agri-food product in the choice of tourist destination. Results: The analysis carried out highlighted how the knowledge, awareness and enhancement of typical products represent a strong attractive lever for tourist flows, with a view to choosing the potential final destination. From the testimonies of the users and internal stakeholders it was clear that the typicality has not affected the value of the destination, which remains primary in the purchase intentions of potential customers, but has triggered a climb in the hierarchy of preferences of those who intend to live an experience Italian or foreign tourists, in fact, evaluate the offer enriched by the multiple nuances of the territorial tradition within a specific tourist route. Research limits: This work is intrinsically limited by the strictly qualitative nature of the survey, as well as by the analysis of a single case study. Originality: The originality of the study lies in the contribution it intends to provide to the advancement of research focused on the analysis based on the connection among the territory, typical products and tourist flows

The Typicality of the Agri-Food Product Driver of the Enhancement of Destination Tourism The Apulian Case History

Typical products are becoming more and more an element of differentiation and qualification of entire territories, becoming one of their resources or, in some cases, the main resource and the real tourist attraction factor of the tourist resorts that direct their own promotion strategies of the territory to the new segments of tourist demand (tourists of taste or gastronauts, green tourists). In this sense, it becomes essential to activate synergies and commercial relations with the local economic system (for example with catering, trade, crafts) in order to actively consolidate the ancient territorial link, strengthening its image among consumers: thus, effectively serving as a promotional tool and enjoying the benefits derived from such approaches. Objective of the paper: "Indeterminacy" is the term that characterizes the concept of typicality of the agri-food product and that arises from the low level of information either of consumers and producers of agricultural raw materials and other operators in the supply chain. This work aims to analyze how much the knowledge and impact of the typical Apulian agri-food product affects the choice of the tourist destination. Methodology: The work is based on the analysis of data resulting from a survey in 2020 aimed at potential buyers of the agri-food product aimed at understanding the impact of the typical Apulian agri-food product in the choice of touristdestination. Results: The analysis carried out highlighted how the knowledge, awareness and enhancement of typical products represent a strong attractive lever for tourist flows, with a view to choosing the potential final destination. From the testimonies of the users and internal stakeholders it was clear that the typicality has not affected the value of the destination, which remains primary in the purchase intentions of potential customers, but has triggered a climb in the hierarchy of preferences of those who intend to live an experience Italian or foreign tourists, in fact, evaluate the offer enriched by the multiple nuances of the territorial tradition within a specific tourist route. Research limits: This work is intrinsically limited by the strictly qualitative nature of the survey, as well as by the analysis of a single case study. Originality: The originality of the study lies in the contribution it intends to provide to the advancement of research focused on the analysis based on the connection among the territory, typical products and tourist flows

How lead generation can be the link between marketing and sales through the customer experience? A case study of Talentia Software Italy

Digitalization is the use of digital technology to adapt and grow a business model. Businesses use digitalization to create value-producing opportunities through the information they collect from customer interactions by optimizing their marketing and selling processes. Potential customers have changed the way that they research and select products and services, so companies must respond and adapt. Competition has increased so creating win-win customer relationships is even more important today than ever before. Due to the uniqueness of the contemporary digital economy, brands may need to redefine what profit means for both company and consumer. The Customer Lifetime Value Analysis is the potential value of all future profit that an individual customer will generate over the life of potential customer compared with the benefit expected for both parties. First of all, the premise of the paper considers the process of scouting for new and potential customers value for money and value for time are highly relevant for brands. The most important recommended methods are Advertising (it helps to offer a message that not only hits on brands target customers, but also showcases the value brands can offer them); Networking and referral (to pick up customers with the highest retention rates; what is more, referral customers tend to purchase more over time and in turn become a source of additional referrals); Create an agreement with “host beneficiary” (another business with the same target customer will use their database to promote another one business); Strategic alliances (while a host beneficiary relationship is generally a onetime or short-term commitment, strategic alliances can sometimes last for many years). Then, the aim of the paper is to demonstrate the relevance of the role of the Business Developer through Lead generation. It is more profitable if brands take the approach of using live chat services, direct help options with customer representatives present to solve any incoming query. This works by increasing engagement on the customer level and increases brand word of mouth promotion for more leads and better business development. Moreover, the paper analyses the roles of the Demand Generation Manager, Inside Sales Representative and more are at the core of Business Development. The methodology used in the paper is a descriptive empirical analysis. After a view on the important variables about business development analysis, lead generation and customers experience, the Authors describe the strategies adopted in the case history (Talentia Software Italy). This empirical analysis aims to confirm the validity of the concept that confirms a really and strong relation between lead generation attitudes and marketing sales

The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots.

Abstract Chatbots are technological tools equipped with artificial intelligence that allow companies to interact with their consumers. Through their computers or mobile devices, consumers can use this technology to search for information, make purchases or request after-sales services. This study aims to identify the role of attitude toward chatbots and privacy concern in the relationship between attitude toward mobile advertising and behavioral intent to use chatbots. After reviewing the literature, the study proposes a moderated mediation model. Through a survey, the study shows that attitude toward mobile advertising does not have a direct effect on the behavioral intent to use chatbot, but is rather mediated by one’s attitude toward chatbots. In fact, the interactivity is unidirectional in the case of mobile advertising (from the company to the consumer), but bidirectional in the case of chatbots (in which consumers have an active role in communication). In line with these assumptions, the data analysis shows that internet privacy concerns only negatively moderate the relationship between attitude toward chatbots and behavioral intent to use this technology. These results can be useful for companies and researchers in terms of developing and testing new digital marketing strategies. The paper concludes with a discussion of the results’ theoretical and managerial implications

How Crm Performs Inside Sales Activities In Itc Companies: A Case Study Of Fincons Group, Italy

The aim of this paper is to take a case study of the Fincons Group and examine the in depth activity of the Inside Sales Department. The study presents Fincons Group, which is an IT Consulting Company. Its offices are based in Italy, Switzerland, and England. They are organized into Business Units and are offering concerns to all the different stages of IT applications as well as complex innovation programs. It explains the activities of the Inside Sales Department, specifically the Inside Sales. In detail, Marketing Analysis and Strategy, Marketing Management, and Marketing Research and Metrics have been considered useful to present to the management the guideline for the quantitative and qualitative analysis of customer relationship management programs. Thus, its aim is to optimize the sales process. This study also deals with CRM Salesforce, which is the IT tool used for customer relationship management. In this case, it is possible to analyse the CRM by going over its list of information. Thus, the aim is to give the guideline to quantify the value of customer relationships. In conclusion, the paper highlights the idea of “Holistic CRM”. Specifically, it emphasizes the need for a cross-functional, process-oriented, and calculated approach that positions CRM at a strategic level where business should take precedence over technology

Ageusia, hyposmia, dizziness and tinnitus as presenting symptoms of multiple sclerosis

Multiple Sclerosis (MS) is a chronic inflammatory and neurodegenerative disease of the central nervous system characterized by the destruction of myelin sheaths and axonal loss. Presenting symptoms of multiple sclerosis may vary and if not promptly identified may lead to a delayed diagnosis of Multiple sclerosis. In this paper, we present a rare case of a patient with ageusia as presenting symptom of Multiple sclerosis; the symptom spontaneously resolved after two weeks and was followed by hyposmia, dizziness, tinnitus and facial paraesthesia that eventually led to a clinical diagnosis of Multiple sclerosis. The presence of gustatory, olfactory and audio-vestibular symptoms has been associated with disease activity and progression of several inflammatory and neurodegenerative diseases of the central nervous system including Multiple sclerosis. Gustatory alterations may be due to the presence of demyelinating lesion in the brain area of taste; the progression of the disease may explain the additional olfactory and audio-vestibular symptoms described in this patient. Even if taste alteration is an extremely rare presenting symptom of Multiple sclerosis, its presence in young women should always be carefully investigated as it could be an early sign of Multiple sclerosis

Audio-vestibular symptoms in systemic autoimmune diseases

Immune-mediated inner ear disease can be primary, when the autoimmune response is against the inner ear, or secondary. The latter is characterized by the involvement of the ear in the presence of systemic autoimmune conditions. Sensorineural hearing loss is the most common audiovestibular symptom associated with systemic autoimmune diseases, although conductive hearing impairment may also be present. Hearing loss may present in a sudden, slowly, rapidly progressive or fluctuating form, and is mostly bilateral and asymmetric. Hearing loss shows a good response to corticosteroid therapy that may lead to near-complete hearing restoration. Vestibular symptoms, tinnitus, and aural fullness can be found in patients with systemic autoimmune diseases; they often mimic primary inner ear disorders such as Menière’s disease and mainly affect both ears simultaneously. Awareness of inner ear involvement in systemic autoimmune diseases is essential for the good response shown to appropriate treatment. However, it is often misdiagnosed due to variable clinical presentation, limited knowledge, sparse evidence, and lack of specific diagnostic tests. The aim of this review is to analyse available evidence, often only reported in the form of case reports due to the rarity of some of these conditions, of the different clinical presentations of audiological and vestibular symptoms in systemic autoimmune diseases

Plasma concentration of presepsin and its relationship to the diagnosis of infections in multiple trauma patients admitted to intensive care

Background and aims: Septic complications represent the pre- dominant cause of late death in poly-trauma patients. The necessi- ty to differentiate septic from non septic patients is more relevant at the early stage of the illness in order to improve the clinical out- come and to reduce the mortality. The identification of a sensitive and specific, clinically reliable, biomarker capable to early recog- nize incoming septic complications in trauma patients whose expression is not influenced by concomitant traumatic injuries, is still a challenge for the researchers in the field. patients (9 females and 39 males, mean age 47.6\ub119 years) with mul- tiple trauma was performed. The inclusion criterion was to suffer from acute trauma since no more than 24 hours and the exclusion cri- teria were the following: antibiotic treatment on admission and main- tained for more than 48 hours; on-going infection on admission not associated with trauma; treatment with immunosuppressors/ immunomodulants; age <18 years old. Presepsin was measured using an automated chemiluminescence analyser at 1, 3, 5 and 8 days post of hospitalization. The diagnosis of systemic inflammatory response syndrome (SIRS)/infection was established according to the criteria of the Surviving Sepsis Campaign. Materials and methods: A retrospective analysis on 48 adult Results and conclusions: In patients with SIRS, the mean pre- sepsin concentration was 917,08 (\ub169.042) ng/L vs 980,258 (\ub11951.32) ng/L in patients without SIRS (P=0.769). In the infected patients, the mean presepsin concentration was 1513.25 (\ub12296.54) ng/L vs 654.21 (\ub1511,068) ng/L (P<0.05) calculated among the non infected upon admission. The plasma presepsin concentration increased progressively during the first 8 days of hospitalization. Presepsin concentration in the infected patients was significantly higher than in non-infected patients. On the other hands no signifi- cant differences were found in the plasma level of presepsin among patients with and without SIRS. Any other clinical condition related to the trauma did not affect presepsin. Our data clearly suggest that presepsin may be considered an helpful diagnostic tool to early diagnose sepsis in trauma patients

Assessing ‘no evidence of disease activity’ status in patients with relapsing–remitting multiple sclerosis: a long-term follow-up

IntroductionMultiple Sclerosis (MS) is a chronic inflammatory demyelinating disease of the CNS with an autoimmune pathogenesis. Over the years, numerous disease-modifying therapies (DMTs) have proven effective in disease control; to date, there is a need to identify a personalized treatment effective in ensuring disease-free status or no evidence of disease activity (NEDA).Objectiveidentify clinical, demographic and treatment approach characteristics that affect the maintenance of NEDA-3 and the occurrence of clinical relapses during a 6-years follow-up.Materials and methoda retrospective study was conducted on a cohort of MS patients followed up with six-year period. All participants were treated with first- or second-line MS drugs.Clinical relapse, NEDA-3 at 6 years and sustained EDSS were assessed as disease activity outcomes. Patients with follow-up of less than 6 years and insufficient clinical and radiological data were excluded from the study.ResultsTwo-hundred-eighty naive patients (mean age was 49.8 years, SD ± 11.35 years, 23–76, F/M 182/98), with MS were followed up for 6 years.The mean age at diagnosis was 34.3 years (SD ±11.5, 14–62 years), the mean EDSS score at the onset was 1.9 (±1.3), 76.8% of patients had an EDSS below or equal to 2.5 at diagnosis.In the cohort 37 (13.2%) directly received second-line treatment, 243 (86.8%) received first-line drugs.The analysis showed that second-line treatment from beginning had a protective effect for the achievement of NEDA-3 (p = 0.029), on the prevention of clinical relapse (p = 0.018) and on number of relapses (p = 0.010); this finding was confirmed by logistic regression analysis (p = 0.04) and Kaplan–Meier analysis (p = 0.034).ConclusionThe results of this study demonstrate the efficacy of targeted and early intervention so as to act in the right time window, ensuring a favorable outcome in both clinical and radiological terms; this could be decisive in reducing clinical relapse, disease progression and related disability. Therefore, prescribing highly effective drug in the early stages of the disease represents a leading strategy with the most favorable cost–benefit ratio