La aplicación de las TIC a la enseñanza universitaria y su empleo en la formación en dirección de la producción/operaciones

La evolución de las nuevas tecnologías de la información y de las comunicaciones (TIC) está provocando importantes cambios en numerosos aspectos de nuestra sociedad. La educación no se muestra ajena a esta nueva realidad y está tratando de incorporar todos aquellos elementos de las TIC que mejoren el proceso de enseñanza. Ante esta situación, juzgamos oportuno desarrollar un estudio en el cual pretendemos, como objetivos principales, (1) analizar cómo se están incorporando las TIC a la enseñanza universitaria, (2) determinar los factores que limitan y favorecen dicha incorporación y (3) estudiar el uso de las TIC en la enseñanza de Dirección y Gestión de la Producción/Operaciones en la universidad española.The evolution of the new Information and Communications Technologies (ICT) is implying an important change in several aspects of our society. The education is not indifferent to this new reality, and it is trying to incorporate all the ICT elements that improve the teaching process. Taking this situation into account, we consider appropriate to develop a study in which we want to get, as main objectives, (1) analysing how the ICT are being incorporated to the university teaching, (2) determining the factors that limit and help this incorporation and (3) studying the use of the ICT in the teaching of Production and Operations Management (POM) in the Spanish University

La adopción de la tecnología cloud computing (SaaS): Efectos de la complejidad tecnológica vs formación y soporte

El propósito de este trabajo es analizar empíricamente, la influencia de las variables Complejidad Tecnológica, Formación y Soporte y Apoyo Técnico en el seno de una organización y como pueden afectar a la intención de uso final de la tecnología cloud. Se evaluaron, a través de una encuesta, 150 empresas de Andalucía. Los aspectos claves que se han identificado con dicha intención han sido la disponibilidad en el soporte técnico, dudas o problemas de uso relacionados con la complejidad y la adecuación de la formación recibida por parte de la organización. Los resultados indican que la complejidad ejerce un efecto negativo, mientras que la formación y el soporte son claves, con un peso muy similar, en la intención de uso, descubriéndose que el conocimiento compartido o cooperativo es clave en la adopción de la tecnología cloud computing.The purpose of this paper is to analyze empirically the influence of the variables Technological Complexity, Training and Support and Technical Support within an organization and how they can affect the end use intention of cloud technology. 150 companies from Andalusia were evaluated through a survey. The key aspects that have been identified with this intention have been the availability in the technical support, doubts or problems of use related to the complexity and the adequacy of the training received by the organization. The results indicate that complexity has a negative effect, while training and support are key, with a very similar weight, in the intention to use, finding that shared or cooperative knowledge is key in the adoption of cloud computing technology

Cloud Computing (SaaS) Adoption as a Strategic Technology: Results of an Empirical Study

The present study empirically analyzes the factors that determine the adoption of cloud computing (SaaS model) in firms where this strategy is considered strategic for executing their activity. A research model has been developed to evaluate the factors that influence the intention of using cloud computing that combines the variables found in the technology acceptance model (TAM) with other external variables such as top management support, training, communication, organization size, and technological complexity. Data compiled from 150 companies in Andalusia (Spain) are used to test the formulated hypotheses. The results of this study reflect what critical factors should be considered and how they are interrelated. They also show the organizational demands that must be considered by those companies wishing to implement a real management model adopted to the digital economy, especially those related to cloud computing

Determinants of adoption of clud computing services by small, medium and large companies

Manufacturing sector organizations have seen an improvement in their competitiveness due to the digital economy. However, there must be a steady migration from an organization with a restricted use of Information Technology, to one in which Information Technology is commonly used for all of the different activities of the company. Based on this migration, organizations of all types can generate increases in productivity and competitiveness. This in turn contributes to advances in progress and welfare by creating more opportunities. This study proposes to advance knowledge about the implementation of cloud technology so that an organization can become more competitive. The current technology available for improving competitiveness in all areas of a company by exploiting data, providing services and for the use of resources, is cloud computing. This novel technology will be investigated and the findings will be used to describe the state of this technology in our country at the moment. It will also show how the complexity of these systems and the attitudes of the organizations and people involved, depending on the size of the organization and its management style, influence the adoption of cloud computing systems

Cloud computing (SaaS) adoption as a strategic technology: results of an empirical study

El presente estudio analiza empíricamente los factores que determinan la adopción de cloud computing (modelo SaaS) en empresas donde esta estrategia se considera estratégica para ejecutar su actividad. Se ha desarrollado un modelo de investigación para evaluar los factores que influyen en la intención de usar la computación en la nube que combina las variables encontradas en el modelo de aceptación de tecnología (TAM) con otras variables externas, como el apoyo de la alta gerencia, la capacitación, la comunicación, el tamaño de la organización y la complejidad tecnológica. Los datos compilados de 150 empresas en Andalucía (España) se utilizan para probar las hipótesis formuladas. Los resultados de este estudio reflejan qué factores críticos deben considerarse y cómo están interrelacionados. También muestran las demandas organizacionales que deben ser consideradas por aquellas compañías que desean implementar un modelo de gestión real adoptado para la economía digital, especialmente aquellos relacionados con la computación en la nube.The present study empirically analyzes the factors that determine the adoption of cloud computing (SaaS model) in firms where this strategy is considered strategic for executing their activity. A research model has been developed to evaluate the factors that influence the intention of using cloud computing that combines the variables found in the technology acceptance model (TAM) with other external variables such as top management support, training, communication, organization size, and technological complexity. Data compiled from 150 companies in Andalusia (Spain) are used to test the formulated hypotheses. The results of this study reflect what critical factors should be considered and how they are interrelated. They also show the organizational demands that must be considered by those companies wishing to implement a real management model adopted to the digital economy, especially those related to cloud computing.peerReviewe

Electronic word-of-mouth communities from the perspective of social network analysis

This paper is focused on the identification of influencers that can have an important impact over the decision-making of other users. For this purpose, a popular electronic word-of-mouth community like Ciao.com has been modelled as a social network. Using social network analysis techniques, the existence of influencers is justified by the power law distribution of user participation, and then they are identified using their topological features within the social network. The obtained results reveal that influencers are not determined by the number of performed reviews, but by the variety or scope of their performed reviews and their central position in the consumer network. The main contribution of this research is the identification of influencers based on the participation features of community users. As a difference to other studies, results are not based on surveys or opinions, but on the trace users leave when they post opinions, comments or scoresJunta de Andalucia. Consejería de Economía, Innovación, Ciencia y Empleo P12-SEJ-328Ministerio de Economía y Competitividad ECO2013-43856-

Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features

[EN] The identification of influencers in any type of online social network is of paramount importance, as they can significantly affect consumers’ purchasing decisions. This paper proposes the utilization of a self-designed web scraper to extract meaningful information for the identification of influencers and the analysis of how this new set of variables can be used to predict them. The experimental results from the Ciao UK website will be used to illustrate the proposed approach and to provide new insights in the identification of influencers. Obtained results show the importance of the trust network, but considering the intensity and the quality of both trustors and trustees.Olmedilla, M.; Arenas-Márquez, FJ.; Martinez-Torres, MR.; Toral, SL. (2016). Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 38-45. https://doi.org/10.4995/CARMA2016.2016.3642OCS384

Las nuevas tecnologías de la información y las comunicaciones aplicadas a la enseñanza universitaria

La evolución de las nuevas tecnologías de la información y de las comunicaciones (TIC) está provocando todo un cambio en numerosos aspectos de nuestra sociedad. La educación no se muestra ajena a esta nueva realidad y está tratando de incorporar todos aquellos elementos de las TIC que mejoren el proceso de enseñanza. Ante esta situación, juzgamos oportuno desarrollar un estudio en el cual pretendemos, como objetivos principales, (1) analizar cómo se están incorporando las TIC a la enseñanza universitaria, (2) determinar los factores que limitan y favorecen dicha incorporación y (3) estudiar el uso de las TIC en la enseñanza de Dirección y Gestión de la Producción/Operaciones en la universidad españolaThe evolution of the new Information and Communications Technologies (ICT) is implying an important change in several aspects of our society. The education is not indifferent to this new reality, and it is trying to incorpórate all the ICT elements that improve the teaching process. Taking this situation into account, we consider appropriate to develop a study in which we want to get, as main objectives, (1) analysing how the ICT are being incorporated to the university teaching, (2) determining the factors that limit and help this incorporation and (3) studying the use of the ICT in the teaching of Production and Operations Management (POM) in the Spanish Universit

The use of multimedia applications in university education: a teaching experience

In this climate of change in university education, the improvement of teaching practice is an issue that cannot be deferred, responding, as it does, to the requirements of society, to regulations, and to the appearance of new student profiles. In response to this demand we are conducting a line of research which focuses on the introduction of Information & Communication Technologies into Production & Operations Management training. In this paper we give an account of a teaching experience which included the development of a self-learning multimedia application. In-classroom trial use of the application has provided results that illustrate how the tool impacted on students’ interest and motivation, amongst other issues

An interactive tool for operations management education

In recent years, universities have become more aware of the advantages of incorporating the new Information Communication Technologies (ICT) into their teaching. The Seville University GIDEAO Group researches on the design and evaluation of ICT based software for Business Administration training. One of these research lines focuses on the development of software related to Operations Management Higher Education. This paper intends to show some of the findings in this topic, looking at various aspects of an experiment devised to test the effectiveness of the software as a teaching tool