The role of innovation in the competitiveness of brazilian organic products

This research aimed at identifying the influence of the innovation in the competitiveness of organic agriculture and food industries in Brazil, seeking to create adhesion between a review of the literature and an empirical research about the strategies for innovation and competitiveness in the area. The trend in the globalized market indicates favorable prospects for organic food industries and, for this reason, they have realized the need for restructuration in order to meet the demands. The food industry has been searching for market differentials in order to add value to their products and make profit. As for the methodology, an exploratory research conducted with 54 managers of companies in the organic food sector, the result noted was that innovation had a positive influence over the competitiveness of organic products and that the research confirmed the theoretical base, showing that companies should focus on innovation in order to generate competitive advantages

INOVAÇÕES EM PROCESSOS NA DISTRIBUIÇÃO DE COMBUSTÍVEIS: UM ESTUDO EM BASES DO COMPLEXO INDUSTRIAL PORTUÁRIO DE SUAPE, PE

Este artigo teve como objetivo principal analisar, sob a ótica da inovação, as melhorias no processo de distribuição de combustíveis nas bases (empresas distribuidoras) do Complexo Industrial Portuário de Suape, PE. A pesquisa abordou conceitos referentes aos aspectos gerais da inovação e suas tipologias, a inovação em processos e a vantagem competitiva. O estudo de caráter exploratório foi desenvolvido mediante uma pesquisa de campo qualitativa. A coleta de dados ocorreu por meio de entrevistas semiestruturadas considerando como sujeitos de pesquisa três coordenadores de bases das distribuidoras. No tratamento, interpretação e análise dos resultados acerca dos dados coletados foi utilizada a técnica análise de conteúdo, seguindo as etapas propostas por Bardin (2006). Os resultados evidenciaram a formação de três categorias: atendimento a clientes; carregamento de veículos e roteirização de entregas. Sobre a categoria “atendimento a clientes”, os coordenadores apontaram o uso de tecnologias que facilitam o relacionamento com estes conveniados ou não. No que se refere à categoria “carregamento de veículos” foi destacado o desenvolvimento de melhorias dessa etapa com carregamentos do tipo bottom load. Quanto à categoria “roteirização”, foi evidenciada a terceirização como uma alternativa de melhor estabelecimento das rotas e maior aproveitamento da capacidade dos veículos para a entrega de combustíveis em uma mesma região. Palavras-chave: Inovação em processos. Vantagem competitiva. Distribuição de combustíveis

Trader’s competence in the internationalization of producing and exporting auto parts vehicles company

This research proposes an analysis about the capacity of the Trader on the internationalization of auto parts manufacturers and exporters. The goal of this study is to contribute to the knowledge and for the awareness of key managers of auto parts manufacturers and exporters, for the Automotive Aftermarket business, about the importance of hiring a qualified professional to manage this area. To that end, it was adopted a descriptive research of qualitative nature. By the end of this study, it is considered that the Trader must have deep theoretical knowledge of the subject and the competences to do good use of the tools and techniques of International Marketing. Moreover, he must convey honesty, seriousness, professionalism, adaptability, punctuality, reliability, quick mental acuity and contemplate knowledge on universal culture. The Trader must also have a global view of businesses, be creative, be able to speak foreign languages, having knowledge about the product to be traded, know about the target market, be available for constant trips and always be prepared to learn

The bullwhip effect in Brazilian supply chain of organic products: an analysis from the perspective of transaction cost theory

This paper deals with the to the supply chain strategic management of organic products. The objective of this study is to propose a model that integrates the concepts of supply chain management (SCM), transaction costs theory (TTC) and bullwhip effect in supply chain of organic products generating propositions that will direct future empirical research. Therefore, this paper proposes that the SCM and TTC can contribute in reducing the distortion of perception of demand along the supply chain of organic products. A conceptual model relating the three variables studied was elaborated and three theoretical future empirical investigations to propositions in order to solve the problem of the bullwhip effect, namely the distortion of perception of demand along the supply chain of organic products

Is the brazilian real a commodity currency? Large sample empirical evidence

Brazil is one of the world’s largest base materials exporters, and this paper examines through large time series samples whether the Brazilian Real can be characterized as a commodity currency. The Real/US dollar real exchange rate and a real commodity prices index are found to be non-stationary and not cointegrated, while a risk premium appeared to have a large and statistically significant long term relationship with exchange rate movements. Combined first difference models showed that real exchange rate elasticity to risk premium is twice as large as to commodity prices, although both variables have considerable influence. Some specifications outperformed a random walk model with respect to root mean square forecast errors for many horizons, but the latter still better determined the exchange rate in longer terms

IS THE BRAZILIAN REAL A COMMODITY CURRENCY? LARGE SAMPLE EMPIRICAL EVIDENCE

<p>Brazil is one of the world’s largest base materials exporters, and this paper examines through large time series samples whether the Brazilian Real can be characterized as a commodity currency. The Real/US dollar real exchange rate and a real commodity prices index are found to be non-stationary and not cointegrated, while a risk premium appeared to have a large and statistically significant long term relationship with exchange rate movements. Combined first difference models showed that real exchange rate elasticity to risk premium is twice as large as to commodity prices, although both variables have considerable influence. Some specifications outperformed a random walk model with respect to root mean square forecast errors for many horizons, but the latter still better determined the exchange rate in longer terms.</p

A inovação organizacional como vantagem competitiva: um estudo sobre a agroindústria orgânica brasileira

Resumo: Nesta pesquisa teve-se como objetivo identificar a influência da inovação sobre a vantagem competitiva da indústria agroalimentar orgânica brasileira. Buscou-se criar aderência entre a revisão bibliográfica levantada e a pesquisa empírica nas estratégias de inovação e vantagem competitiva no setor. A tendência do mercado globalizado aponta perspectivas favoráveis para as indústrias de alimentação orgânica, por essa razão, as indústrias perceberam a necessidade de reestruturar-se para atender à demanda, enquanto o mercado agroalimentar vem buscando formas de agregar valor ao seu produto e obter lucros. Quanto à metodologia, foi realizada uma pesquisa de natureza exploratória com 83 gestores de empresas do setor agroalimentar orgânico. Obteve-se como resultado que a inovação exerceu influência positiva sobre a vantagem competitiva dos produtos orgânicos e que as empresas devem focar em inovações para gerar vantagem competitiva. Palavras-chave: Inovação. Competitividade. Agronegócios. Produtos orgânicos.   Organizational innovation how competitive advantage: a study on brazilian organic agroindustry   Abstract: This research aimed to identify the influence of the innovation process in the competitiveness of brazilian organic agrifood industry, we sought to create adhesion between the literature review and empirical research raised the strategies of innovation and competitiveness in the sector. The trend of the globalized market indicates favorable prospects for industries Organic food, for this reason the industries have realized the need to restructure to meet the demand, the food industry has been searching for market differentiation looking to add value to your product and make a profit. As for methodology, exploratory research with 83 managers of companies in the organic agrifood sector, the result was that innovation had a positive influence on the competitiveness of organic products and the theoretical foundation joined the conducted research was conducted showing that companies should focus on innovations to generate competitive advantage. Keywords: Innovation. Competitive. Agribusiness. Organic products

A percepção da sociologia das ausências na cadeia de suprimentos da indústria de máquinas agrícolas

Studies on supply chain management have been focused on competitiveness from the alignment of suppliers to the company’s main strategic interests, with the assumption that this alignment benefits all chains. In this approach, unmet interests of these suppliers are hidden when submitted to the subordination of the main company. This work aimed to understand how the supply chain of the agricultural machinery industry is managed, with the sociology of absences as a category of analysis. This is a descriptive and qualitative approach research, with the participation of six respondents, executives of companies providing implements for the three main agricultural machinery companies in the world. During the research, we sought to connect seven dimensions of supply chain management with the macro-sociological procedure of investigation of the sociology of absences. The results showed that the supply chain management of the agricultural machinery industry promotes the five non-logical existence (monocultures), putting smaller companies’ supply chain members in a situation of absence and concealment, disregarding their knowledge and interests.info:eu-repo/semantics/publishedVersio