5,362 research outputs found

    Consumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions

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    We investigate the mediating roles of moral emotions and attitudes between perceptions of corporate irresponsible actions, on the one hand, and consumer responses, on the other hand, and further examine their contingencies based on consumer social cognitions. Our findings show that, for corporate transgressions, multiple social cognitions (moral identity, relational and collective self‐concepts, and affective empathy) moderate the elicitation of negative moral emotions (contempt and anger) and overall evaluations (attitudes), which, in turn, lead to negative responses toward the company (negative word of mouth, complaint behaviors, and boycotting). Our study adds to extant research on corporate social irresponsibility by examining three generic reactions people have toward corporate social irresponsibility and demonstrating important boundary conditions. In addition, hypotheses are tested on a sample of adult consumers. Implications for communication by firms are considered.Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/149212/1/mar21197.pdfhttps://deepblue.lib.umich.edu/bitstream/2027.42/149212/2/mar21197_am.pd

    The role of brand loyalty and social media in e-commerce interfaces: survey results and implications for user interfaces

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    This paper explores the role of brand loyalty and social media in e-commerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and time spent on an e-commerce user interface, and brand loyalty, gender and age profile differences, and the role of social media to branding and on-line shopping was analyzed. It was found that online loyalty differs from offline loyalty and loyalty also differed across genders, showing men were more loyal than women when shopping online. Information shared about products on social media by friends and family played an important role in purchase decision making. Website interface and ease of navigation were also key aspects for online shopping. The research concluded with recommendations to create multimodal websites which are more interactive and targeted so customer experience is enhanced and loyalty is achieved through the use of interactivity and social media

    Childbearing intentions in a low fertility context: the case of Romania

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    This paper applies the Theory of Planned Behaviour (TPB) to find out the predictors of fertility intentions in Romania, a low-fertility country. We analyse how attitudes, subjective norms and perceived behavioural control relate to the intention to have a child among childless individuals and one-child parents. Principal axis factor analysis confirms which items proposed by the Generation and Gender Survey (GGS 2005) act as valid and reliable measures of the suggested theoretical socio-psychological factors. Four parity-specific logistic regression models are applied to evaluate the relationship between the socio-psychological factors and childbearing intentions. Social pressure emerges as the most important aspect in fertility decision-making among childless individuals and one-child parents, and positive attitudes towards childbearing are a strong component in planning for a child. This paper also underlines the importance of the region-specific factors when studying childbearing intentions: planning for the second child significantly differs among the development regions, representing the cultural and socio-economic divisions of the Romanian territory

    The identification of salient beliefs concerning university students’ decision to participate in sport

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    The aim of this study was to identify salient beliefs toward university-provided recreational sport in first-year undergraduate students. A purposive sample of 76 students (36 males, 40 females; mean age: 19.2 ± 1.7 years) undertaking various degree subjects at a higher education institution in the North of England, United Kingdom, was used in the study. The instrument was a theory-based open-ended questionnaire informed by the Theory of Planned Behavior, addressing behavioral, normative, and control beliefs. Thematic content analysis and coding was conducted on 30 randomly selected questionnaires followed by a frequency count to identify the modal salient beliefs. The modal set revealed 17 beliefs from a possible 53: six behavioral, five normative, and six control. These beliefs were related to health benefits, enjoyment, friendships, time constraints, study workloads, awareness, and the perception of family, friends, and academics. The results highlight the factors that should be targeted for intervention and provide data to be utilized for a second main quantitative study which will identify more specific belief targets. Due to equivocal intervention success, this formative research can serve to help increase the number of students participating in university recreational spor

    Patterns of Individual Shopping Behavior

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    Much of economic theory is built on observations of aggregate, rather than individual, behavior. Here, we present novel findings on human shopping patterns at the resolution of a single purchase. Our results suggest that much of our seemingly elective activity is actually driven by simple routines. While the interleaving of shopping events creates randomness at the small scale, on the whole consumer behavior is largely predictable. We also examine income-dependent differences in how people shop, and find that wealthy individuals are more likely to bundle shopping trips. These results validate previous work on mobility from cell phone data, while describing the unpredictability of behavior at higher resolution.Comment: 4 pages, 5 figure

    Behavioral determinants as predictors of return to work after long-term sickness absence: an application of the theory of planned behavior

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    Background The aim of this prospective, longitudinal cohort study was to analyze the association between the three behavioral determinants of the theory of planned behavior (TPB) model-attitude, subjective norm and self-efficacy-and the time to return-to-work (RTW) in employees on long-term sick leave. Methods The study was based on a sample of 926 employees on sickness absence (maximum duration of 12 weeks). The employees filled out a baseline questionnaire and were subsequently followed until the tenth month after listing sick. The TPB-determinants were measured at baseline. Work attitude was measured with a Dutch language version of the Work Involvement Scale. Subjective norm was measured with a self-structured scale reflecting a person's perception of social support and social pressure. Self-efficacy was measured with the three subscales of a standardised Dutch version of the general self-efficacy scale (ALCOS): willingness to expend effort in completing the behavior, persistence in the face of adversity, and willingness to initiate behavior. Cox proportional hazards regression analyses were used to identify behavioral determinants of the time to RTW. Results Median time to RTW was 160 days. In the univariate analysis, all potential prognostic factors were significantly associated (P < 0.15) with time to RTW: work attitude, social support, and the three subscales of self-efficacy. The final multivariate model with time to RTW as the predicted outcome included work attitude, social support and willingness to expend effort in completing the behavior as significant predictive factors. Conclusions This prospective, longitudinal cohort-study showed that work attitude, social support and willingness to expend effort in completing the behavior are significantly associated with a shorter time to RTW in employees on long-term sickness absence. This provides suggestive evidence for the relevance of behavioral characteristics in the prediction of duration of sickness absence. It may be a promising approach to address the behavioral determinants in the development of interventions focusing on RTW in employees on long-term sick leave

    Community support for sex offender rehabilitation in Europe

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    It is assumed that the public holds negative attitudes towards sex offenders, yet an increasing number of European volunteers are involved in sex offender rehabilitation programmes through Circles of Support and Accountability (CoSA). Public attitudes and their correlates have been mainly studied in Anglo-Saxon countries; research in European countries other than the UK is scarce. To fill this gap, a web-based survey was held among web-panels in nine European countries (n = 200 per country). Measures included awareness and knowledge about sex offenders, community attitudes towards sex offenders in the community (CATSO), attitudes towards the treatment of sex offenders (ATTSO), public attitudes towards sex offender rehabilitation (PATSOR), support for CoSA, and attitudes towards volunteers working with sex offenders. Results indicated that clear misperceptions were held by a minority. Attitudes tended to be negative, but not extremely, and differences between countries were significant. The amount of support for CoSA was considerable and mean attitudes towards volunteers working with sex offenders were positive. The lower educated held more negative attitudes. Since webpanels were probably not representative on key demographic markers, the results are only indicative. Professionals should especially address the lower educated, correct key misperceptions about recidivism of sex offenders, and provide information about processes of change in convicted sex offender

    A test of the automaticity assumption of compliance tactics: discouraging undergraduate binge drinking by appealing to consistency and reciprocity

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    The mindfulness of compliance with requests making use of the commitment/consistency or the reciprocity principle was investigated. Participants (N = 129) received a foot-in-the-door (FITD) request (commitment/consistency application), a door-in-the-face (DITF) request (reciprocity application), or no request. Next, participants read either a weak or neutral message about the importance of moderate alcohol consumption then reported the likelihood of not drinking excessively for one week (target request). When accompanied by a weak message, the target request elicited less compliance if preceded by the DITF or FITD requests than by no initial request, suggesting compliance tactics sometimes increase thoughtfulness
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