Television advertisement effectiveness in food industry among centennials / Intan Syafinaz Mat Shafie... [et al.]

Television (TV) advertisements have become one of the most powerful marketing tools in attracting their audience to become potential customers. They are widely used among food industry locally and also internationally. This study is conducted to identify the factors that contribute to an effective TV advertisement in food industry among centennials using predictive analysis. The aims of this study are to; 1) Identify significant factors; Attractive Visual, Persuasive Message and Repetition of Advertisement to the Effectiveness of TV advertisements in food industry. 2) Identify the most contribute significant factors; Attractive Visual, Persuasive Message and Repetition of Advertisement to the Effectiveness of TV advertisements in food industry. Thus, it was tested to 300 respondents in Shah Alam area using convenient sampling technique. Preliminary analysis included reliability analysis, checking for the correlation, multiple linear regression requirement and R-Square score. Correlation analysis shows that there was a significant positive linear relationship between attractive visuals, persuasive message and repetition of advertisements towards Effectiveness of TV advertisements in food industry. Among independent variables entered into the model, persuasive message (t=7.474, p-value=0.000<0.05) and repetition of advertisements (t=6.038, p-value=0.000<0.05) made statistically significant contributions towards effectiveness of TV advertisements in food industry. In terms of importance, independent variable of persuasive message (Beta=0.416) made the largest contribution to the model. Consumers believed these two variables do benefit in delivering the message more accurately. Based on these analyses, it was found that all variables have relationships with the effectiveness of TV advertisement and met the research objectives of this study

The Determination Of Post-Cyclic Yield’s Strength And Initial Stiffness Of Two Peat Soils

The post-cyclic yield shear strength and initial stiffness of a peat soil after subjecting to cyclic loading is a major topic in this study. Due to the effects of cyclic loading, post-cyclic shear strength decreases lower than its initial strength. A series laboratory static and cyclic triaxial test followed by post-cyclic monotonic tests carried out to determine the yielding parameters. Tests were carried out on the undisturbed samples taken from Parit Nipah, Johor and Lumadan, Sabah within west and east Malaysia peat soils. Postcyclic loading test conducted with effective stress 100 kPa with frequency 1.0Hz. The initial stiffness is the initial tangential modulus with yield shear strength was half of the deviator stress in which two tangential lines intersect. The pots cyclic yield shear strength of undisturbed peat soil is considerably lower compared to static at the axial strain of only 1.4% and 1.5%. The Parit Nipah and Lumad paneat are classified as Hemic

EXERGY ANALYSIS ON THERMAL POWER PLANT PT. MAKASSAR TENE USING CYCLE-TEMPO 5

Analyzing exergy on the power plant generating system specially at PLTU, efficient utilization of energy resources can be obtained particularly since it leads efforts to reduce energy waste that already exists.The purposes of this research are to get the Thermal Power Plant system modeling of PT. Makassar Tene, to get the value of modeled exergy power plant system, to get exergy losses, to get the amount exergy efficiency and to get the cost of exergy losses.The research method was firstly, designing the Power Plant generating systems PT. Makassar Tene using Cycle-Tempo 5 as thermodynamic analysis tool. Results of calculations were then used to calculate the exergy profile.Exergy values analyzed on a system modeled Power Plant consists of turbine components, condensers and pump. Boilers are not included in the analysis because of the input device is not contained and the mass flow rate of the boiler occurs steady state in which the state of the same process with the state of the environment so that there is no exergy difference that can be utilized.The highest exergy losses based on the modelling was on the turbine components that was 10201.50 kW. This was due to the change in the vapor phase into the liquid phase contained in the component before and after leaving the turbine components. While the lowest exergy losses was on the pump component, that was 437.18 kW.The higher the efficiency value of a component, the better its performance is. The highest efficiency value of exergy that was 51.43% contained on the turbine components. While the lowest efficiency value of exergy was 0%

Waqf ilmi in UiTM Negeri Sembilan; creating awareness and acceptance through A-I-D-A model perspective

Purpose - The future success of socio-economic wellbeing significantly contributed from the nation’s education other than the economic growth. Knowledge should be the main aspect that need to be considered by a human to growth, even Islam itself is emphasized by the very first word of the first verse revealed in the Quran, “iqra” which literally means read. In fact, education is important for a sustainable development of the society other than to reduce poverty and otherreligious purposes.Responding to this issue, waqf in higher education started growing as a mechanism in developing knowledgeable intellectuals other than providing an infrastructure for educational purposes. Through this, individual can contribute to the society not only by having cash or assets, but also by contributing the knowledge and expertise to the community which is called as “waqf ilmi”. The unique features and good track of waqf in the prominent universities in the world has raised awareness for public universities in Malaysia to adopt waqf.However, the level of awareness should be instilled at an early date of the introduction of waqf ilmi as the waqf concept in Malaysia, specific in higher education is still at perceived level and less satisfactory.Hence, to foster the practice of waqf in higher learning institution, this study aims to promote the fundamental understanding by creating an awareness towards waqf ilmi within the community in Universiti Teknologi MARA (UiTM), Negeri Sembilan.A study starts with an explanation of waqf ilmi and how it can be implemented here.Then, a structured questionnaire was distributed to whom were selected randomly within 3 campuses of UiTMCNS to share their understanding and awareness on waqf ilmu using A-I-D-A model as a benchmark of measurement. The result of this study can be used as a starting point by various parties to promote waqf ilmi as a norm of educational development of the society.Methodology - Waqf has been executed to benefit in many aspects not only limited to religious purposes but also education, healthcare, national security, commercial and business activities, transportation facilities, shelter and food for the needy and poor. The awareness and correct understanding of waqf should be possessed by -R Hussin, RA Rashid (2017)

Simulation study of polymer flooding performance : Effect of salinity, polymer concentration in the Malay Basin

The major problem of the water flooding development process is the flood process's high mobility and viscous fingering. Previous studies have shown that polymer flooding is viable and can recover bypassed oil. However, the mechanism of the polymer flooding process is still tenuous in literature. Therefore, in this study, a two-dimensional model was used to simulate polymer flooding and forecast the mechanism of the polymer flood in the presence of electrolytes. Likewise, the effect of pH, pressure, and temperature on the polymer flooding process was investigated. Thereafter, the model was validated with an independent set of experimental data from the literature. The results show that the polymer flooding mobility ratio (M) was 0.36 indicating a favorable mobility control, thereby improving oil recovery by 60% of original oil in place (OOIP). In comparison, to water flooding mobility ratio of 3.6, which was greater than 1, thus resulted in viscous fingering, early water breakthrough, and oil recovery of 36% OOIP. Besides, at high salinity concentrations, the polymer adsorption was 3.3 mg/g compared to 2.2 mg/g from the experimental results. This indicates that the simulation results were consistent with the experimental results at the same concentration. Likewise, the simulation and experimental studies suggest high oil recovery was obtained at a higher injected pore volume. Finally, it can be concluded from this study that mechanical trapping and adsorption of the polymer on the pores of the porous media were the dominant mechanisms during the polymer flooding

Review of Person Re-identification Techniques

Person re-identification across different surveillance cameras with disjoint fields of view has become one of the most interesting and challenging subjects in the area of intelligent video surveillance. Although several methods have been developed and proposed, certain limitations and unresolved issues remain. In all of the existing re-identification approaches, feature vectors are extracted from segmented still images or video frames. Different similarity or dissimilarity measures have been applied to these vectors. Some methods have used simple constant metrics, whereas others have utilised models to obtain optimised metrics. Some have created models based on local colour or texture information, and others have built models based on the gait of people. In general, the main objective of all these approaches is to achieve a higher-accuracy rate and lowercomputational costs. This study summarises several developments in recent literature and discusses the various available methods used in person re-identification. Specifically, their advantages and disadvantages are mentioned and compared.Comment: Published 201

A pilot study of malnutrition among elderly in a Malaysia elderly care centre - part I: assessment of handgrip strength measurement.

The number of elderly population in Malaysia of aged 60 years and above is expected to increase every year. Apart from that, the life expectancy of the elderly population is also estimated to rise up with female tend to live longer than male. These uncontrollable factors can lead to a declining healthy lifestyle if the current health care system is inadequate and inappropriate in providing services to the elderly population especially to those that require rehabilitation program to return to their premorbid function. In some cases, these frail elderly were sent to Elderly Care Centre by their primary care taker due to limited nursing ability, time and space. In this pilot study, handgrip strength among elderly and pre-elderly community residing at an Elderly Care Center in Branang, Malaysia is measured using a cross-sectional study design. In overall, 12 male occupants (8 elderly, 4 pre-elderly people) aged 50 years and above were interviewed to obtain data on their sociodemographic characteristics, medical history, hand functionality and hand strength measurements. The overall sample mean (standard deviation) age are 63 (8) years. The mean (standard deviation) of handgrip measurements is 12.47 (6.69) kg

Clinical audit on type 2 diabetes Mellitus patients in a teaching primary care clinic in Kuantan, Pahang

Type 2 Diabetes Mellitus (DM) is an important risk factor for cardiovascular disease and microvascular complications. Patients with DM require ongoing evaluation and monitoring. Primary care serves as the first line of care and provides appropriate clinical management to delay T2DM complications, thus improve quality of life. This audit aims to describe patient’s profile and identify clinic performance in DM management at IIUM Family Health Clinic. Kuantan