Amalan Perhubungan Awam: Kajian Terhadap Kecemerlangan Dan Amalan Perhubungan Awam Di Organisasi Tersenarai Di Bursa Malaysia

Sumbangan perhubungan awam kepada keberkesanan organisasi telah diperakui diperingkat antarabangsa. Walaubagaimanapun, kajian terhadap sumbangan perhubungan awam di Malaysia masih kurang dilaksanakan. Sehubungan itu, kajian ini telah dilaksana berdasarkan model kecemerlangan perhubungan awam (Grunig etal., 1992) dan model perhubungan awam (Grunig & Hunt, 1984). Objektif utama kajian ini adalah untuk mengkaji hubungan di antara faktor kecemerlangan perhubungan awam dengan amalan perhubungan awam, dengan mengambil kira dimensi kesan faktor budaya dan kuasa

BRIDGING CULTURES: INTERCULTURAL COMMUNICATION IN PUBLIC RELATIONS FOR JAKARTA PRACTITIONERS

This research aims to describe how public relations practitioners apply intercultural communication competence, who have worked in government institutions, mass media, hospitality, and other organizations with a diversity of ethnic and cultural members, and also should have specific competence to solve their problem communication in all daily activities. This research is based on an intercultural communication perspective, and interpersonal competence of public relations, with the research method being a case study, interviewing technique for gathering data, and qualitative descriptive analysis.Five key informants invited with different background organizations described that they have worked in public relations functions and follow the mechanism of intercultural communication competencies, such as motivation to communicate, sufficient knowledge of culture, appropriate communication skills, sensitivity, and character. The research result describes five competencies that have applied in their professional communication activities,  especially building good relationships, mapping cultural background, having a high motivation to communicate with others, practicing relevant communication when they encounter several difficulties, then always trying to understand the psychology of others when they start to communicate, in formal or informal situation. Then, in the process of anticipating so as not to experience frustration or culture shock with communication partners from different cultures, the speakers also made adaptations, making relevant adjustments, based on the current situation, in the form of speaking in general, discussing local products, discussing the latest issues. and optimize social media. It becomes a medium to reduce the inconvenience of communicating due to differences in culture and background

Pembingkaian generik berita strategik dalam Program Transformasi Negara (GTP)

Media dan kerajaan ialah dua institusi yang saling memerlukan antara satu sama lain bagi melaksanakan tanggungjawab dan keperluan kedua-dua pihak. Media mempunyai agendanya tersendiri dan kerajaan mempunyai agenda polisi untuk disampaikan kepada masyarakat. Kedua-dua agenda itu ditambah dengan agenda rakyat, melengkapi ketiga-tiga agenda yang disusun dan diguna pakai untuk menyampaikan mesej kepada rakyat mengenai dasar kerajaan. Dasar kerajaan mesti disampaikan kepada rakyat dengan cara bijaksana kerana kesinambungan kepimpinan sesebuah kerajaan bergantung juga kepada kefahaman rakyat terhadap kesejahteraan mereka serta hak yang boleh dimiliki. Kajian ini memfokuskan kepada tiga agenda dan teknik penyampaian mesej melalui pembingkaian bagi merealisasikan agenda dengan meneliti aspek, kata, frasa dan ayat-ayat yang digunakan oleh media dalam menghasilkan berita strategik mengenai dasar kerajaan. Matlamat akhir kajian ini adalah mengenal pasti tahap keberkesanan berita strategik terhadap dasar kerajaan kepada rakyat. Kajian ini menggunakan kaedah analisis kandungan kualitatif dan sebanyak tiga akhbar iaitu Berita Harian, Utusan Malaysia dan Malaysiakini dipilih untuk dianalisis menggunakan pendekatan Analisis Kritikal Metafora (CMA). Dapatan kajian ini mendapati wartawan dan editor akhbar menggunakan kata, frasa dan ayat-ayat tertentu untuk melaksanakan pembingkaian generik dalam usaha memudahkan pemahaman pembaca. Pembentukan pembingkaian generik ini membantu pembaca memfokuskan bacaan mereka walaupun wartawan dan editor menulis isu yang sangat berat, iaitu dasar kerajaan tetapi boleh difahami selepas pembaca menelaah penulisan berita strategik itu

Gender Differences in Attitude Towards Pornography Among Youth in Kelantan

Although the number of pornography exposure is increasing, our understandings on the issues are still lacking. This study aimed to compare gender differences in the attitudes towards pornography among youth in Kelantan. A cross sectional study was conducted using a validated self-administered questionnaire (PORQUE) on 930 college students in both government and private colleges in Kelantan. The mean scores were significantly higher among females for majority of the items assessing non-permissive feelings toward pornography materials (p<0.001), perception on impact of pornography (p<0.05) and perception on factors contributed to pornography (p<0.05). The mean score for majority of the items assessing permissive and perceptions toward pornography materials were significantly higher among males(p<0.001). Females were more non-permissive towards pornography, better perceived the impact of pornography and factors contributed to pornography compared to males. These findings are important as it serve as a guide for the stakeholders to implement pornography intervention for youth in Malaysia

Tourist experience of Indonesia’s tourism in the era of digitalization

Millennials are stakeholders as well as consumers of the tourism sector for a country. Millennials' needs, wants, habits, and behavior, especially regarding the use of new media in daily life, are seen as important things to pay attention to. Millennial characteristics, competitiveness and attractiveness of tourist destinations, and public relations are important concepts in this study. In this context, Malaysian tourists visiting Indonesia provided input regarding digital tourism in Indonesia. The main concepts used were Social Media and Digital Era for Tourism. Qualitative case studies were the research methodology in this study. The data collection technique used was in-depth interviews. The informants in this study were Malaysian tourists, totaling 6 people. The results show that the tourism experience of foreign tourists provides valuable information regarding the use of information and communication technology for better tourism in Indonesia

Relationship of Information Sharing in Social Media to Reinforcement of Online Social Capital during Humanitarian Crisis Response in Yemen

The internet revolution has brought about several interesting phenomena, with one of the top being the use of social media as an avenue for social development and for the contribution to the cohesion among the community members. In the present study, the focus was placed on information sharing in social media as tools used by participants in Yemeni non-profit organizations to making informed decisions when it comes to crisis response, via the development of social capital in the virtual community. The study made use of statistical method of quantitative to obtain the results. Accordingly, data was gathered by distributing 423 questionnaires to non-profit organizations managers who had participated in emergency or disaster relief tasks in Yemen. The study found that exchange of information and its management timely through social media helped to develop the social capital, which facilitated and maintain ongoing relationships and establish to social coordination, volunteerism, and social cohesion among organizations and victims for creating the social capital in crisis community

Exploratory Factor Analysis: Influence Resources Among Teachers in Kelantan Malaysia

In the face of the public, having certain types of influence is perceived to may help practitioners and even ordinary employees to draw the people’s attention into believing the news or story which spreads to serve any particular purpose. However, it is believed that previous researchers are yet to develop a set of items that can help to interpret the role of influence and power dimension among employees. This study aims to identify the key factors that can help to affirm the\ud suitability of a set of items namely Influence Resources Scale (IRS). A total of 187 respondents consisting of school teachers in Kelantan had voluntarily participated in providing feedbacks towards the Influence Resources Scale (IRS). The completed questionnaires were analysed in the exploratory factor analysis procedure to identify the role of influence and power dimension among employees. A principal component analysis procedure along with the varimax rotation was conducted. The factors generated from the procedure are Relational: Internal, Informational: Access to Information, Individual: Skills, and Individual: Professional. The study concludes that the four –factors derived from principal component analysis with varimax rotation can help to assess the role of Influence Resources among Teachers in Kelantan, Malaysia. The study also suggests that the Influence Resources Scale (IRS) can be replicated to other local and Asian respondents as a predicting factor towards additional variables such as gossip engagement and individual work performance

Enhancement of the starting-up enterprises using sociotransformative entrepreneurship education and its implementation using new media: a case of Malaysia

The emerging of socio-transformative entrepreneurship education concept and its achievements appear to be mostly at the policy and strategy level. In this paper, the researchers argued that the bulk of research on cross-cultural education linking entrepreneurship and new media has focused on the affective domain, and not on how culturally/socially relevant teaching, curriculum and or policies may impact the students’ learning of entrepreneurship. The impacts of research findings in the entrepreneurship education field on new media related to teacher practice, student learning and policy appear to be minimal. This is primarily due to the disconnection between cross-cultural education research and enterprise research. The primary motivation of this paper is to examine a more systemic approach by which the new media could offer in the enterprise education such as its curriculum, pedagogy and for who the specific contexts of enterprise education appears to be of relevance. Rodriguez’s (2008) theory on social justice was integrated into the idea of theory of learning; and served as a theoretical framework in this paper. Known as socio-transformative constructivism, the robustness of Rodriquez (2008) was tested among 126 entrepreneurship students in Malaysia. Using quantitative survey, data was analysed with multiple regression model. Results indicate that the context of enterprise curriculum, pedagogy, policy and understanding the mind-set of students in setting up an enterprise cannot be separated from new media presence in this knowledge era. It was further argued that students’ cultural, social, historical and academic location should be made aligned with the context of usage of new media in the aspect of teaching and learning of enterprise education. There is positive and significant relationship between new media offers in teaching and learning and the enterprise education delivery. The findings support the elements of sociotransformation entrepreneurship education concept where the students were able to use new media such as blended-learning in fueling further implementation of the teaching and learning concept. Future research should enhance the good and practical ideas while expanding the application of policies and strategies to adopt life-long learning skills for entrepreneurship students

Negotiating social change values: the critical role of media literacy in facilitating small and medium enterprises in Malaysia

The understanding of the right usage of media literacy within the lens of Small and Medium Enterprises’ needs appear to serve as anchor content for an integrated process of application of skills in facilitating business to grow. In this paper, enterprise utilizes social media to develop effective tools in marketing of their products and make connection to a larger network in business. Despite ample of researches on the influence of media literacy on users; negotiating social change values in the context of small and medium enterprises is scant. Using multiple regression analysis, this paper focuses on SMEs in Malaysia as the wider geographical area and potential growth of businesses make it exciting to gauge the critical role it has on enterprises. Samples derived from the quantitative approach, consists of 165 SMEs with those being in operation of not less than 5 years. The elements of access, analyse, evaluate and create in testing media literacy level had shown a positive and significant relationship with social change values among SMEs. The results indicated that in order to provide SMEs with opportunities to learn the standards-based understanding of the use of media literacy deeply, it is imperative that content be taught in enterprise-centered manner. SMEs need opportunities to grapple with the strategy in media literacy, widely and think for themselves in order to deepen their understanding of its usage that of importance in their business promotion and marketing needs

Influence Resources and Power from the Teachers’ Perspective: An Exploratory Factor Analysis (EFA)

In the face of the public, having certain types of influence is perceived to may help practitioners and even ordinary employees to draw the people’s attention into believing the news or story which spreads to serve any particular purpose. However, it is believed that previous researchers are yet to develop a set of items that can help to interpret the role of influence and power dimension among employees. This study aims to identify the key factors that can help to affirm the suitability of a set of items, namely, Influence Resources Scale (IRS). A total of 187 respondents consisting of school teachers in Kelantan had voluntarily participated in providing feedbacks towards the Influence Resources Scale (IRS). The completed questionnaires were analysed in the exploratory factor analysis procedure to identify the role of influence and power dimension among employees. A principal component analysis procedure, along with the varimax rotation was conducted. The factors generated from the procedure are Relational: Internal, Informational: Access to Information, Individual: Skills, and Individual: Professional. The study concludes that the four –factors derived from principal component analysis with varimax rotation can help to assess the role of Influence Resources among Teachers in Kelantan, Malaysia. The study also suggests that the Influence Resources Scale (IRS) can be replicated to other local and Asian respondents as a predicting factor towards additional variables such as gossip engagement and individual work performance