Analysis of Factors that Influence the Customer Loyalty in Modern Pharmacy Retail in Indonesia

The study analyzes several factors that are seen to influence the customers loyalty in modern pharmacy retail. This study was conducted at Watsons Indonesia. This study examines the influence of in-store experience (IE), membership programs (M), and use of private labels (PL) on customer loyalty. Shopping habits are proposed as a variable that moderates the three independent variables on customer loyalty. Data was collected from a sample of 232 Watsons Indonesia customers and the relationship between variables was tested using structural equation models. The findings show that IE and M are not proven to have a significant influence, but PL is proven to have a significant influence on customer loyalty at Watsons Indonesia. Furthermore, shopping habits do not significantly moderate EI, PL, and M in building customer loyalty of the company

Pengaruh Fashion Influencer Terhadap Warna Busana Generasi Z

Color selection is an important aspect when it comes to purchasing clothes, but there are not many studies linking color in fashion and marketing science. This study analyzes the influencer's attributes on the perceived character of followers so the creation of perceived customer value is established to find purchase intentions, and clothing color preferences in Indonesian’s Generation Z. With a sample size of 388 respondents, the researchers utilized a quantitative descriptive strategy to gather primary data by having survey participants fill out questionnaires. The Structural Equation Model (SEM) approach would then be used to examine the data that was gathered. The results prove that not all variables positively influence purchase intention in clothing color preference and the most desirable clothing colors is pink, blue, and yellow. In order to avoid product waste and improve marketing effectiveness, marketing professionals can use this research as a useful resource when choosing the color of apparel to be produced.   Keywords: fashion color, generation Z, influencer marketing, purchase intention, social medi

E-Commerce Performance, Digital Marketing Capability and Supply Chain Capability within E-Commerce Platform: Longitudinal Study Before and After COVID-19

The Corona Virus Disease (COVID)-19 pandemic has disrupted the business and industry landscape and changed consumers’ behavior. The purpose of this paper was to explore how the behavior of online shoppers and sellers changed because of the COVID-19 outbreak. The originality of this paper lies in combining four main constructs: digital promotion capability, supply chain capability, customer experience, and performance of the e-commerce platform. It incorporates intervening factors like seasonal pricing and logistics outsourcing in the context of COVID 19. The main findings were that, before the pandemic, customer review ratings had a significant positive effect on the performance of the e-commerce platform, but not after the outbreak. Meanwhile, logistics outsourcing does not intervene in the relationship between perceived supply chain capability and (relative) e-commerce platform performance, unlike before the pandemic. This research is a longitudinal study before and after the COVID 19 pandemic, with a call-back sample size of 88 end customer respondents and 55 seller respondents. Data gathered from previous and current e-commerce research were processed by multivariate regression using SPSS software

Setting Acceptance Criteria for a National Flocked Swab for Biological Specimens during the COVID-19 Pandemic

Swab sticks are a means of sampling a person by swabbing the nasopharyngeal pathway. This tool is at a critical point, where domestic availability in Indonesia is lacking because it is purely dependent on foreign supplies during the coronavirus disease 2019 (COVID-19) pandemic. The procurement process takes weeks or even months. Therefore, a collaboration of national companies with different industrial backgrounds and the Research Center for Biomedical Engineering, Universitas Indonesia, addressed this scarcity by developing and producing a national swab stick. Since there was no swab stick manufacturer in Indonesia, the production was arranged in such a way from four different industries, following ISO 13485:2016, Medical Devices – Quality Management Systems – Requirements for Regulatory Purposes’. The companies contributing have strong experience in resin production, plastic processing, flocking technology, and medical packaging. However, it is important to ensure that the quality of the product developed meets the quality of existing products. This manuscript summarizes the quality assurance of the swab stick design, prototype, and production. Here, we propose a series of measurements; namely, geometrical, tensile, peel, surface, flock adsorption, and residue testing. The conclusion shows that the developed swab stick has stiffness around 400 MPa, deflected at 15N, a density of 1.5–2.5 Dtex, water contact angle at 78 degrees, and adsorbs around 25–35mL of liquid water. Moreover, there was no solvent or any toxic substance around the flocked swab during the residue testing. These qualities shall be developed further into a national product with nearly 100% local content in order to increase availability of the national medical device and fight COVID-19 in Indonesia. The product was formally registered under the trade name Sterilized Nasopharynx Swab Stick HS 19

INTERVARIABLE INFLUENCE ANALYSIS OF HIERARCHY OF EFFECT (HOE) MODEL IN CROSS-BORDER E-COMMERCE (STUDY CASE: SHOPEE AND LAZADA)

Manuscript type: Empirical researchResearch aims: This study was conducted to analyze and develop the intervariable influence within the stages of HOE Model in CBEC context.Design/methodology/approach: Based on the Hierarchy of Effect (HOE) model which consists of the stages of customer progression of learning and decision-making as a response of their shopping experiences. A total research data of 1,651 respondents were collected through a structured questionnaire. SEM method was used to test the proposed research model.Research findings: HOE Model was found to vary based on the level of product cognition and platform involvement. Two case studies provide different results which occur due to the different shopping journey held by the customer from the stages of cognition and involvement to the decision of making a purchase.Theoretical Contribution/Originality: The less attention that was given to the customer behavior in CBEC context has driven the authors to analyze customer journey from product cognition to actual behavior stage in CBEC context. The modification towards previous research model is conducted to extend the analysis with a purpose to provide a full picture of the customer experience and the factors that influence their buying decision.Practitioner/Policy Implication: Provide insights to encourage parties involved for implementing strategic plans that could escalate market presence and competitiveness of Indonesia CBEC at the global trade.Research limitation/Implications: The authors extend the research model to actual behavior stage which creates a wider unexplored variables on the formation of perceived trust and the overall affective stage

THE EFFECT OF PERCEIVED VALUE AND MOBILE GAME LOYALTY ON IN-APP PURCHASE INTENTION IN MOBILE GAME IN INDONESIA (CASE STUDY: MOBILE LEGEND AND LOVE NIKKI)

Manuscript type: Empirical ResearchResearch Aims: Investigate the effect of perceived value and mobile game loyalty on in-app purchase intention using case study male dominated game and female dominated gameDesign/methodology/approach: Conslusive descriptive research using Structural Equation Modelling Two-way approachResearch Findings: It is found that on male dominated game and female dominated game economic value, social value, and game loyalty significantly influence in-app purchase intention. While on male dominated game loyalty is influenced by emotional values, social values and economic values. On the other hand, loyalty in female dominated game is influenced by emotional value, quality value, social value, and economicTheoretical Contribution/Originality: Provide insight regarding value that drive in-app purchase intention on freemium game in gender domination contextPractitioner/Policy Implication: Provide insight to improve freemium game and contribute to give understanding on consumer behaviour primary in gaming contextResearch limitation/Implications: limited to particular game type (mobile game) and does not involved perceived risk in research framework&nbsp

Customer Value Co-Creation and Reuse Intention on Mobile Banking Platform

This study seeks to investigate how emotional attachment influences both customer value co-creation and reuse intention in the context of mobile banking. The relationship is examined with the mediating role of engagement in mobile banking quality. Employing a quantitative approach, the study targets mobile banking users in Indonesia. Data collection involves distributing Likert scale-based questionnaires through Google Forms, utilizing convenience sampling. The analysis utilizes partial least square analysis, revealing that emotional attachment significantly and positively impacts both customer value co-creation and reuse intention in mobile banking. Additionally, the findings indicate that engagement in mobile banking quality plays a positive mediating role in the relationship between emotional attachment and customer value co-creation, as well as reuse intention in mobile banking. The practical implication for mobile banking providers is to focus on maintaining the existing quality of mobile banking services while enhancing brand image to support consumer reuse intention and value co-creation. Future research could explore more representative sampling methods and incorporate additional variables that may influence the relationship between emotional attachment and customer value co-creation, as well as reuse intention in mobile banking

Developing Healthy Environment for Young Mothers in Suburb Indonesia

This article explores community services approach that intends to change the behavior of young mothers at home in serving food for their families. Research results showed that there were challenges in this suburb area., especially for young mother who can get many facilities to get their daily meals. Unfortunately, the facilities could give negative impacts on them in gaining proper nutrition. The obstacles came from many aspects of society. Thereupon, social intervention for them needs to be handled carefully so that the beneficiaries could get sustainable change. Others have argued that participation is crucial elements in community intervention. This research showed that participation its self is the hard aspect in the suburb especially at the region that has rapid development but lack of social investments. People used to get many projects from different organizations. The helping projects often did not consider sustainability matters. This condition reshapes the people. They become the object of social programs. Maintaining intensive programs based on some practices: collaboration planning and implementation could increase the trust of the beneficiaries. Based on our study on ten young women and other fourteen participants in a suburb of Indonesia, trust is primary material in changing people’s behavior. Especially educating people to live in healthy lifestyle as a vital aspect of developing a healthy environment