ANALYZING ADVERTISEMENT AS AN ALTERNATIVE WAY TO TEACH SEMIOTICS: A LESSON PLAN

in this study, the writer would like to propose an alternative strategy to be used to teach semiotics. Semiotics is the study of sign of language. One alternative strategy that could be implemented is by utilizing advertisement in the study of Roland Barthes theory as one of semiotics material that must be taught in Semiotics subject.This abstract indicates a target language program on English for Academic Purposes at higher education level. The target audiences are academics or faculty members and linguistics teachers. This paper aims at describing how analyzing advertisement can be an alternative way to teach semiotics. The steps proposed are as follows: The data are taken from beautiful advertisement on television. Firstly, ask the students to watch the advertisement on television, then record pictures, sound, and utterances, and watch them more than twice in the class. Furthermore, the picture will be catched, and transcribed the utterance to the notes, then, ask the students to notice everything that support the data analysis (picture, movement, and situation); in addtion, show them how to analyze data, and explain them how to analyze the data based on semiotics theory and Roland Barthes theory.Comprehensively, the result of analysis is able to explain the students the theory of Roland Barthes in semiotics. The women in this advertisement can be seen from the meaning of connotative and dennotative meaning. From those steps, it is expected to make the student easier to understand the theory of Roland Barthes. In additon, it would be beneficial for student to be familiar with the material in semiotic

Berkelakar and Directives in Palembang Malay: The Islamic Humor Discourse in Indonesia

This paper identifies cultural-linguistic practices in Palembang Malay humor and directives in Islamic speech in Indonesia. Berkelakar (make a joke), as part of everyday interactions among the people of Palembang, has not previously been examined. This mixed method research, using Partington’s theory of affective face and affiliation alignment, applies discourse analysis to 10 Islamic speeches to explore Palembangnese humor and directives. Humor in the form of kelakar (jokes), puns and abbreviations and directives in the form of advice appear most frequently in the lectures and teachings on Islam. As a result, this paper raises cultural awareness and highlights the tradition of humor for the people of Palembang and for Muslim and other communities across Indonesia

THE REALIZATION OF POLITENESS STRATEGIES IN ENGLISH DIRECTIVES AMONG MEMBERS OF PALEMBANGNESE ETHNIC GROUPS IN PALEMBANG, SOUTH SUMATRA, INDONESIA: TEACHING JOURNEY

The purpose of this study is to describe the realization of politeness strategies in the English Directives Among Members of Palembangnese ethnic groups in South Sumatra, Indonesia: Teaching Journeys.This study also aims to examine the relationship between the realization of face threatening Acts among the Palembangnese and culture with their style in delivering speech acts. This study is a qualitative and quntitative research with pragmatics and sociolinguistics approach. Pragmatics used to analyze how they affect speech and the interlocutors in communication. This research may show reflection of cultural values. Language is closely related to culture. Disclosure cultural values can be done correctly by using the language in question. Language is used as a means of communication, and communication is one of the functions to maintain social relationships. In short, the research data will be captured by using a questionnaire survey, which triangulated with interviews with several sources plus regular observation. In conclusion, teaching English need to understand a concept of politeness strategies, because every culture is unique. Therefore, clearly, the researcher looked at the problem as follows: the politeness strategy tells what used among members of ethnic groups in Palembang , and what strategies are most likely to occur, and what is represented (implicatures) will be answered in this research

KELAKAR BETHOOK IN PALEMBANG MALAY LANGUAGE: A LINGUISTIC ANALYSIS

This paper examines distinctive culturally-linguistic humour and directives in Palembang Malay language (hereafter referred as Palembangnese) in Indonesia. Two transcribed samples of Kelakar Bethook (KB) in Palembangnese humour were selected. The data analyses and discussion show the uniqueness of humour and directives in KB in Palembangnese. This present research contributes to the nature of linguistics in language documentation and extends the scope of speech act research in a non-western language. This study also contributes to enhancing the linguistic-cultural theory in Eastern language and culture. This research thereby contributes to distinguishing one facet of language Malay civilization by exploring distinctive cultural-linguistic practices and promoting a wider awareness of Palembangnese culture and humour

Pragmatics

Abstracs:This paper aims to explain the importance of pragmatic areas to be studied in the development of teaching materials, the teaching of linguistics. To that end, I began this paper with a discussion of the linguistics understanding, pragmatics understanding, briefly explain topics development, and, by looking at the difference in studies with another fields in linguistics, showing the importance of pragmatics.The experts define the term pragmatics differently. Pragmatics grows from four trends or tradition, namely: (1) the tendency of insyntaxsism, (2) socio-critical tendencies, (3) the philosophical tradition, and (4) ethnometodology tradition. Topics include discussion of the pragmatics; they are speech acts theory, cooperative principles, implicature, relevance theory, and the theory of politeness. In conclusion, I see the importance of pragmatics in linguistics at least two things: first, pragmatics is the only level in linguistics which studies language by taking into account also users and secondly, relates to the inability of syntax and semantics to explain the phenomenon of the use of everyday language, I concluded that semantics and pragmatics look at the position as two complement each other. Furthermore, with regard to the teaching of language, pragmatics plays a role in the development of communicative competence. Key words: Teaching Materials Development, Pragmatics, Linguistic

Pragmatics

Abstracs:This paper aims to explain the importance of pragmatic areas to be studied in the development of teaching materials, the teaching of linguistics. To that end, I began this paper with a discussion of the linguistics understanding, pragmatics understanding, briefly explain topics development, and, by looking at the difference in studies with another fields in linguistics, showing the importance of pragmatics.The experts define the term pragmatics differently. Pragmatics grows from four trends or tradition, namely: (1) the tendency of insyntaxsism, (2) socio-critical tendencies, (3) the philosophical tradition, and (4) ethnometodology tradition. Topics include discussion of the pragmatics; they are speech acts theory, cooperative principles, implicature, relevance theory, and the theory of politeness. In conclusion, I see the importance of pragmatics in linguistics at least two things: first, pragmatics is the only level in linguistics which studies language by taking into account also users and secondly, relates to the inability of syntax and semantics to explain the phenomenon of the use of everyday language, I concluded that semantics and pragmatics look at the position as two complement each other. Furthermore, with regard to the teaching of language, pragmatics plays a role in the development of communicative competence. Key words: Teaching Materials Development, Pragmatics, Linguistic

KAUSATIF DALAM BAHASA INDONESIA DAN BAHASA INGGRIS: SEBUAH TELAAH TIPOLOGIS

This research is aimed at describing causative construction in Indonesian and English, by choosing the same verb, and followed by comparing them. Causative construction in Indonesian and English found in three level, they are: first, lexical causative construction, the Indonesian as well as English will create cause-effect construction, which is formed in a lexical unit (Y). The relation of formality is seen in semantic relation, for the reason, a form of lexical causative construction can be seen from the meaning and it’s single verb. Second, in the Indonesian morphology causative construction, “effect” typically is signed by a verb (Y), for instance, the word mati “dead” in mematikan “to cause a dead”, (causation). It is indicated by an affix (Z) in-’kan’. The formality separation is related to a raising of separation between cause-effect concept, while English has not put address on a construction of morphology causative. Third, in the construction of periphrastis causative construction (analytical) ‘cause’ and ‘effect’ is expressed by a separated verb, and also it has a large formality division, between ‘cause’ ‘sebab’ and ‘result’ ‘hasil’. Both of Indonesian and English have put address on this construction. In all three construction analysis above, it is clearly seen that there is a correlation between causative type and causation in the iconicity pyramid, which stated by Haiman

KAUSATIF DALAM BAHASA INDONESIA DAN BAHASA INGGRIS: SEBUAH TELAAH TIPOLOGIS

This research is aimed at describing causative construction in Indonesian and English, by choosing the same verb, and followed by comparing them. Causative construction in Indonesian and English found in three level, they are: first, lexical causative construction, the Indonesian as well as English will create cause-effect construction, which is formed in a lexical unit (Y). The relation of formality is seen in semantic relation, for the reason, a form of lexical causative construction can be seen from the meaning and it’s single verb. Second, in the Indonesian morphology causative construction, “effect” typically is signed by a verb (Y), for instance, the word mati “dead” in mematikan “to cause a dead”, (causation). It is indicated by an affix (Z) in-’kan’. The formality separation is related to a raising of separation between cause-effect concept, while English has not put address on a construction of morphology causative. Third, in the construction of periphrastis causative construction (analytical) ‘cause’ and ‘effect’ is expressed by a separated verb, and also it has a large formality division, between ‘cause’ ‘sebab’ and ‘result’ ‘hasil’. Both of Indonesian and English have put address on this construction. In all three construction analysis above, it is clearly seen that there is a correlation between causative type and causation in the iconicity pyramid, which stated by Haiman