Real Estate Augmented Reality Marketing Media Strategy: Formgiving architectural design

Using real estate agents to advertise home has long been a common practice. Some developers use a scale model to reflect the design results as a physical model however, the production requires components that cost quite a bit of money and are not practical nowadays. Hence, this study attempt to uncover the challenge of using augmented reality in marketing. The design framework for using augmented reality in marketing is determined using User-Centered Design with a protocol design method. Tracking and context identification, sound, one contact, kinesthetic and sensory modalities are the five types of design criteria identified. Keywords: Augmented Reality; Marketing Tools; Architectural design; User Centered Design eISSN: 2398-4287© 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DO

The First Series of Malaysian Banknotes as a Symbol of a Nation’s Independence

Since 1963, numerous national symbols have undergone a significant design modification, including Malaysian banknotes. As a symbol of an independent nation, the banknote presents an acceptance of its value but alternately plays as a propaganda tool. This paper aims to examine the illustrations depicted on the first series of Malaysian banknote designs through the semiotic analysis approach. The study has revealed that the portrait, logo, roman Malay script, building, the ringgit currency against the dollar, and the Malay governor's signature are legitimate evidence to appoint the first series of the Malaysian banknotes as one of the national symbols. Keywords: Banknote Design; National Symbol; Semiotic. eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7.379

Adapting Visual Representation of ‘Harimau Malaya’ through Line Drawing Artwork for Widebody Aircraft Livery Design

An aircraft livery design comprises comprehensive insignia that include colour, visual, and typographic identifiers. Stagecoaches, railroad trains, and steamships all appeared, and the term "livery" came to refer to the interior design of these vehicles. Parts of airline liveries have become increasingly intertwined with ground transportation, advertising, exclusive airport furnishings, airline promotional materials, and aircrew uniforms since the 1950s. These features began to appear on airline websites in the 1990s. This collection of idealistic livery designs is influenced by many elements set in a specific aesthetic; typographic designers precisely specify it as a logotype. This research aims to describe how an artwork painting of a Harimau Malaya subject is styled and adapted as a visual representation for an aircraft livery design. Keywords: Aircraft, Livery; Design, Art; Harimau Malaya  eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DO

Humanization of Logo as a Representation of Social Values in Halodoc

In utilizing the Halodoc application, there is a communication gap between direct speech communication and communication through the application. This research attempts to examine this problem and propose an alternative solution in the form of emoji humanization through the qualitative method and Roland Barthes' semiotic approach. The result of the research shows that Heidy's emoji structure is indeed synonymous with the Halodoc logo. Meanwhile, according to the connotative analysis, the emoji visualization characters are identical to today's human characters. This character is characterized by expressions and facial expressions that look cheerful and friendly. This study concludes that there are several indicators of success in composing humanist emojis and still referencing the main logo identity. In the principle of emoji design, structurally it must be dominated by a shape similar to the original logo. The addition of mimics, expressions, limb movements, and body movements itself must represent the true expressions of humans who provide health-ordering services. Thus, emojis are more attractive, interactive, and communicative. This intimacy between users and humanist emojis may strengthen customer trust in the services

Humanization of Logo as a Representation of Social Values in Halodoc

In utilizing the Halodoc application, there is a communication gap between direct speech communication and communication through the application. Through Roland Barthes' semiotic method, this research attempts to examine this problem and propose an alternative solution in the form of emoji humanization. Heidy's emoji structure is indeed synonymous with the Halodoc logo. Meanwhile, according to the connotative analysis, you can see the emoji visualization whose characters are identical to today's human characters. This character is characterized by expressions and facial expressions that look cheerful and friendly. This study concludes that there are a number of indicators of success in composing humanist emojis and still referencing the main logo identity. In the principle of emoji design, structurally it must be dominated by a shape similar to the original logo. The addition of mimics, expressions, limb movements, and body movements itself must represent the true expressions of humans who provide health ordering services. Thus, emojis are more attractive, interactive, and communicative. As confirmed by various studies, this intimacy between users and emojis that looks humanist has proven to strengthen customer trust in services

Analyzing historical photographs from the British Colonial period : The Federal Conference Group, Kuala Kangsar, 1897

Historically, photography has been used to document historical events; however, these images typically feature simply a brief synopsis of the year, the event’s name, and the individuals depicted. Each subject in a photograph is a representation of the time period depicted and must be identified. As such, this presentation will analyse historical pictures through the lens of a Critical Visual Methodology (CVM). Objectively, this study will identify the visual features and analyse the photograph’s composition. The study is based on a photograph of the inaugural Durbar Conference entitled Federal Conference Group, Kuala Kangsar, 1897 by G R Lambert & Co. The visual study reveals that each row of the group portrait indicates their status and hierarchy, beginning with the Sultan and ending with the British officer, aristocrat, and soldier

Designing Jawi typeface to enhance the quality of modern design / Mohamed Razeef Abdul Razak...[et.al]

The use of Jawi script is mandatory on billboards and signage especially in the state of Kelantan and Terengganu. The idea of having Jawi script on billboard and signage is to uplift the old malay script and also by employing Jawi script it will nurture Islamic spiritual sense among Malay. However the Jawi typeface that is displayed on the advertising media (billboard, poster, bunting) normally do not complement the visual content, hence making jawi script outdated. This is because of limitation on the choice of typeface that is available for designer to complement Jawi script with modern design. The closest to Jawi typeface available is in Arabic setting which doesn’t include letters such as “cha”, “pa”, “ga”, “va” and “nya’. By designing a modern sets of of Jawi typeface, it is hope that consumer will not only read the content (message, images, graphic) on the advertising media but also appreciate and realise the importance of Jawi script in context of Malay heritage

The 'First Time User' Experience Conceptual Framework

Every user who is using an application should have started somewhere. From HCI perspective, successful onboarding provides an opportunity to realize a return on investment in mobile applications and ensure that newcomers quickly become engaged and productive while onboarding new applications on their smartphones. Onboarding is defined as the process of helping new hires adjust to performance new tasks quickly. This mixed methodology paper aims to understand user preferences and adaptability on new applications and construct a conceptual framework of a successful onboarding experience from a quality mobile application using the FTUX framework. Keywords:: 'First Time User Experience (Ftux)' 'Emotional Design' 'Artificial Emotion' 'Onboarding Experience' eISSN: 2398-4287 © 2022. The Authors. They were published for AMER ABRA CE-Bs by E-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DO