216 research outputs found
Denial at the top table: status attributions and implications for marketing
Senior marketing management is seldom represented on the Board of Directors nowadays, reflecting a deteriorating status of the marketing profession. We examine some of the key reasons for marketingâs demise, and discuss how the status of marketing may be restored by demonstrating the value of marketing to the business community. We attribute marketingâs demise to several related key factors: narrow typecasting, marginalisation and limited involvement in product development, questionable marketing curricula, insensitivity toward environmental change, questionable professional standards and roles, and marketingâs apparent lack of accountability to CEOs. Each of these leads to failure to communicate, create, or deliver value within marketing. We argue that a continued inability to deal with marketingâs crisis of representation will further erode the status of the discipline both academically and professionally
âBrands in Higher Education ; Challenges and Potential Strategiesâ
This study explores the challenges of university branding and the qualities that make university branding different from commercial branding in terms of cultural issues, branding concepts and frameworks and brands architecture. The literature about branding in the university sector is described and viewed in the context of exploratory interviews with fifty five university managers. The results present the differences between university and commercial brandings as well as culture, brand concepts and brand architecture,. The study was conducted in UK universities, but similar issues in many other countries means that the results are comparable internationally. Overall, the findings presented in this research offer a valuable contribution to our understanding of the complexities of higher education branding
Branding âfor Allâ: Toward the Definition of Inclusive Toolkits of Analysis and Visual Communication for Brand Identities
Global Markets and Market-Space Competition
Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area, etc.). Competition in global markets shapes a multi-dimensional space so that a given geographical context can imply the simultaneous presence of very different competitors. Competition practices are further revolutionized, as they must take into account: saturated markets, and time-based competition. Global markets with over-supply determine a new approach to competition, with a complete overturning of the hierarchy between customer satisfaction and manufacturing: goods are manufactured only when the level and amount of satisfaction required by customers is known
Research design for investigation of Nigeria manufacturing management
Nigeria is a developing nation in West Africa and the manufacturing management in this nation in the past twenty years has not been well documented. This paper sets out the research design for investigating Nigeria manufacturing management. The project is a combination of 'explanatory and exploratory researches' because it strives to explore the issues related to the Nigerian manufacturing organizations with the help of the existing research studies as well as statistical survey work
European meat market trends and consumer preference for poultry meat in buying decision making process
Study of Early Recruitment Activities and Employer Brand Knowledge and Its Effect on Organization Attractiveness and Firm Performance
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