How visual attention to social media cues impacts visit intention and liking expectation for restaurants

Purpose. This research examined how social media (TripAdvisor) content influences restaurant visit intentions and liking expectations, how online review valence affect the viewing behavior of the social media page, and which social media elements capture the initial attention of the consumer. Design/methodology/approach. The study used eye-tracking and self-reported data, and applied a 2-within-subjects design manipulating rating valence. Findings. The pictures posted by firms and opinions posted by users attracted consumers’ attention. However, in the negative valence condition, participants needed to expand upon the content by reading additional (and more detailed) online reviews with specific cues, revisited the content more often, and more closely fixated on specific online ratings. Moreover, the picture of the restaurant was the first area seen (reflecting a bottom-up process) and the third-party ad tended to be viewed last (reflecting selective attention). Implications. All social media elements are seen but only some affect decisions, with negatively (vs. positively) valenced reviews requiring consideration of an extra element. Of relevance to managers, this study stresses the importance of the pictorial element and the influence of user-generated content on the attention and judgment of consumers. Originality. This study suggests that, in order to form an opinion, viewers devote more cognitive effort and attention when evaluating restaurants with negatively (vs. positively) valenced reviews. However, viewing patterns appear unaffected by review valence. It also demonstrates how consumers pay attention to different social media elements

Comparison of antioxidant compounds in pig meat from Italian autochthonous pig Suino Nero Lucano and a modern crossbred pig before and after cooking

This study aimed to evaluate and compare the antioxidant compounds of raw and cooked Longissimus lumbontm muscles from Suino Nero Lucano (SNL) and a modern crossbred (CG) pig. Vitamin E, phenols, histidine-containing peptides, and superoxide dismutase (SOD) activity have been detected in the raw and cooked meat of both genetic types. Cooking process decreased the content of all considered antioxidant compounds (P < 0.05). The antioxidant compounds of meat were significantly influenced by genetic type (P < 0.001). Autochthonous SNL raw and cooked meat showed a higher endogenous antioxidants content (P < 0.001) and SOD activity (P < 0.02) compared to CG meat. The results of this research highlighted that the pig meat, in particular autochthonous pig meat, showed good concentrations of endogenous antioxidant compounds that could confer functional properties to the product

Actividad fungicida/fungistática in vitro del fosfito de manganeso contra hongos patógenos habitantes del suelo con soja

Las pudriciones de raíz y tallo (PRYT) en el cultivo de soja causadas por patógenos habitantes del suelo son enfermedades comúnmente encontradas en campos de soja y son una de las causas más importantes de pérdidas económicas. La sensibilidad micelial de Fusarium virguliforme, Fusarium tucumaniae, Sclerotinia sclerotiorum y Macrophomina phaseolina fue evaluada en medio de cultivo agar papa glucosa (25 mL) suplementado con diferentes concentraciones (µg mL-1) de fosfito de manganeso (PhiMn) diluido en agua (0; 25; 37.5; 50; 100; 200; 300; 400; 500; 800 y 1000). La sensibilidad del crecimiento micelial fue analizada usando análisis de regresión lineal logarítmico. La concentración de PhiMn necesaria para inhibir el 50% del crecimiento micelial (CI50) fue calculada. Los valores de CI50 fueron desde 105 µg mL-1 (Fusarium spp.) hasta 409 µg mL-1 (M. phaseolina). La formación de esclerocios fue completamente inhibida a 500 µg mL-1. Los resultados del presente estudio representan el primer reporte de la acción fungicida/fungistática in vitro del Phi contra los hongos agentes causales de PRYT en el cultivo de soja.Soybean root and stem rots caused by soil-borne pathogens are diseases commonly found in soybean fields, and one of the most important causes of crop losses. In the present study, the mycelial sensitivity of Fusarium virguliforme, F. tucumaniae, Sclerotinia sclerotiorum and Macrophomina phaseolina was evaluated on potato dextrose agar media (25 mL) supplemented with different concentrations of manganese phosphite (MnPhi) diluted in water (0, 25, 37.5, 50, 100, 200, 300, 400, 500, 800 and 1000 µg/mL). Mycelial growth sensitivity was analyzed using logarithmic linear regression analysis. The MnPhi concentration needed to inhibit 50% of the mycelial growth (IC50) ranged from 105 µg/mL (Fusarium spp.) to 409 µg/mL (M. phaseolina). Sclerotia were completely inhibited at 500 µg/mL. The results of our study represent the first report on the direct in vitro fungicidal/fungistatic action of MnPhi against fungi that are causal agents of soil-borne diseases.Fil: Carmona, Marcelo Anibal. Universidad de Buenos Aires. Facultad de Agronomía. Departamento de Producción Vegetal. Cátedra de Fitopatología; ArgentinaFil: Simonetti, Ester. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Parque Centenario. Instituto de Investigaciones en Biociencias Agrícolas y Ambientales. Universidad de Buenos Aires. Facultad de Agronomía. Instituto de Investigaciones en Biociencias Agrícolas y Ambientales; Argentina. Universidad de Buenos Aires. Facultad de Agronomía. Departamento de Biología Aplicada y Alimentos. Cátedra de Microbiología Agrícola; ArgentinaFil: Ravotti, M. E.. Universidad de Buenos Aires. Facultad de Agronomía. Departamento de Producción Vegetal. Cátedra de Fitopatología; ArgentinaFil: Scandiani, María Mercedes. Universidad Nacional de Rosario. Facultad de Ciencias Bioquímicas y Farmacéuticas; ArgentinaFil: Luque, A. G.. Universidad Nacional de Rosario. Facultad de Ciencias Bioquímicas y Farmacéuticas; ArgentinaFil: Formento, N. A.. Instituto Nacional de Tecnología Agropecuaria. Centro Regional Entre Ríos. Estación Experimental Agropecuaria Paraná; ArgentinaFil: Sautua, Francisco. Universidad de Buenos Aires. Facultad de Agronomía. Departamento de Producción Vegetal. Cátedra de Fitopatología; Argentin

Localización cromosómica de cuatro genes de peroxidasa de Clase III en trigo

In previous work, deduced amino acid sequences from twenty wheat peroxidase genes were assigned to seven groups designated as TaPrx108 to TaPrx114. Some of these apoplastic peroxidases, have previously shown to play different roles in the plant defense responses to infection by the cereal cyst nematode Heterodera avenae. In the present study, PCR marker analysis using Sears’s aneuploid wheat lines cv. ‘Chinese Spring’, was used to locate four genes encoding peroxidase isozymes. The TaPrx111-A, TaPrx112-D and TaPrx113-F genes were located on the short arm of chromosome 2B and the TaPrx109-C on the long arm of chromosome 1B. These results would agree with the synteny between wheat and rice chromosomes previously established in other studies.En un estudio previo se caracterizaron, alinearon y relacionaron 20 genes que codifican para peroxidasas en trigo. Las proteínas resultantes se asignaron a siete grupos, denominados TaPrx108 a TaPrx114, de acuerdo a la similitud entre ellas y con peroxidasas de Clase III de otras especies. En líneas de trigo resistentes al nemátodo Heterodera avenae, se ha demostrado que algunas de estas peroxidasas apoplásticas están relacionadas con las respuestas de defensa frente a la infección por dicho nematodo. En el presente estudio se localizaron cromosómicamente cuatro genes que codifican para enzimas peroxidasas mediante la reacción de PCR, utilizando pares de cebadores específicos para cada gen y ADN aislado de lineas de trigo aneuploides del cultivar Chinese Spring. Los genes TaPrx111-A, TaPrx112-D y TaPrx113-F fueron asignados al brazo corto del cromosoma 2B, mientras que el gen TaPrx109-C se localizó en el brazo largo del cromosoma 1B. Estos resultados mantendrían la sintenia previamente establecida entre los cromosomas de trigo y arroz.Fil: Simonetti, Ester. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Parque Centenario. Instituto de Investigaciones en Biociencias Agrícolas y Ambientales. Universidad de Buenos Aires. Facultad de Agronomía. Instituto de Investigaciones en Biociencias Agrícolas y Ambientales; ArgentinaFil: Alba, E.. Universidad Politécnica de Madrid; EspañaFil: Delibes, A.. Universidad Politécnica de Madrid; Españ

The Italian Remote Sensing Data Archive: from DBRMS to Web Distribution

During the Antarctic campaign 1989-1990, a NOAA-HRPT receiving station was installed at the Italian Base, Mario Zucchelli Station, at Terra Nova Bay. The receiving station is operational when the base is open, usually from mid-October to mid-February. Three NOAA polar orbiting satellites are normally in operation at the same time, at the present they are NOAA-15, NOAA-17, NOAA-18. During the campaign 1998-1990 was installed a new dual-receiving HRPT station to get also DMSP (Defence Meteorological Satellites Program of USA) satellites and currently we receive three DMSP satellites f-13, f-14 and f-15. At the present about fifty passes per day are acquired and processed each day reaching a total of around 4500 passes per expedition. All data acquired during campaigns are stored on DDS tape, which format is changed during years. Up to now more than 7 TB of data are stored on different media (from 8mm tapes to DDS4 tapes), regarding a period of time from V to XXII expedition. In order to achieve a more flexible and reliable system to access all the above data, in 2005, a process to copy to Hard-Disk storage in RAID mode, has been started. The activity is a work in progress, in the meantime the opportunity to realize a web application to process and distribute data to scientific community has been planned. We created a working prototype system based on a LAMP open source architecture (Linux, Apache, MySQL, PHP) and the TERASCAN software (from SeaSpace Corp.) to process and archive remote sensing data. The demo provides a web form to query the relational database containing all data related to each raw acquired satellite pass and as final result a quicklook of the requested pass is showed. This demo is just a first step of an application that in the future will be able to supply to the user a valid tool to navigate in entire data archive and eventually getting products such AVHRR images, TOVS profile, ARGOS data or extracting the complete satellite pass

On Fuzzy Regression Adapting Partial Least Squares

Partial Least Squared (PLS) regression is a model linking a dependent variable y to a set of X (numerical or categorical) explanatory variables. It can be obtained as a series of simple and multiple regressions of simple and multiple regressions. PLS is an alternative to classical regression model when there are many variables or the variables are correlated. On the other hand, an alternative method to regression in order to model data has been studied is called Fuzzy Linear Regression (FLR). FLR is one of the modelling techniques based on fuzzy set theory. It is applied to many diversified areas such as engineering, biology, finance and so on. Development of FLR follows mainly two paths. One of which depends on improving the parameter estimation methods. This enables to compute more reliable and more accurate parameter estimation in fuzzy setting. Second of which is related to applying these methods to data, which usually do not follow strict assumptions. The application point of view of FLR has not been examined widely except outlier case. For example, it has not been widely examined how FLR behaves under the multivariate case. To overcome such a problem in classic setting, one of the methods that are practically useful is PLS. In this paper, FLR is examined based on application point of view when it has several explanatory variables by adapting PLS

How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach.

The previous literature has almost ignored the interaction of user-generated content (UGC) and advertising content embedded in social media platforms. Visual attention is an important factor for tourist services in analyzing the value of online ads inserted close to UGC. Drawing on cognitive load theory, congruence research and dual processing models, the purpose of this study is to determine the effectiveness of online advertising on social media. A first study based on eye-tracking and EEG analysis was conducted to assess if there was a difference in visual attention and engagement when an ad was embedded in TripAdvisor content. Our findings showed that synergies between social media content and advertising content positively affect users’ visual attention. A second study, using an online survey, was carried out to assess the impact of congruent/incongruent ads on ad recall (2a) and, using eye-tracking, on visual attention (2b). Appropriate managerial implications are provided