When Not Belonging Means Bad News for the Planet: How a Low Sense of Belonging Diminishes the Value of Sustainable Products

Consumers increasingly report feeling disconnected from others. They live farther from family, belong to fewer social groups and are more likely to live alone than ever before (Pew Research Center 2015). A low sense of belonging is an aversive state for consumers, since relationships provide access to survival benefits such as resources and protection (Buss 1990). Consumers often use sustainable products to help them experience belonging since these products are typically more expensive than non-sustainable products and can signal that one is a good, cooperative group member who is willing to incur individual costs to maintain a group resource (e.g., the environment) (Griskevicius et al. 2010). However, we suggest that sustainable products lose their value when individuals feel like they do not belong, as these individuals cannot extract social benefits from the group such as elevated group status and increased access to resources within groups. Four experiments test this assertion while providing process evidence and boundary conditions for the proposed effect. Experiment 1 demonstrates that individuals lower in their sense of belonging evaluate sustainable products less favorably than those higher in their sense of belonging. Experiment 2 provides process evidence to show that this effect occurs as a low sense of belonging triggers a focus away from others and leads to less concern for social acceptance when making sustainable purchases. Experiments 3 and 4 find that the negative impact of low belonging on sustainable products is eliminated when the social aspect of the product is removed. These results suggest that marketers must account for consumers’ willingness to incur the costs of participating in sustainable behaviors, especially among consumers low in belonging

Alterations in cerebral blood flow and cerebrovascular reactivity during 14 days at 5050 m

Upon ascent to high altitude, cerebral blood flow (CBF) rises substantially before returning to sea-level values. The underlying mechanisms for these changes are unclear. We examined three hypotheses: (1) the balance of arterial blood gases upon arrival at and across 2 weeks of living at 5050 m will closely relate to changes in CBF; (2) CBF reactivity to steady-state changes in CO2 will be reduced following this 2 week acclimatisation period, and (3) reductions in CBF reactivity to CO2 will be reflected in an augmented ventilatory sensitivity to CO2. We measured arterial blood gases, middle cerebral artery blood flow velocity (MCAv, index of CBF) and ventilation () at rest and during steady-state hyperoxic hypercapnia (7% CO2) and voluntary hyperventilation (hypocapnia) at sea level and then again following 2–4, 7–9 and 12–15 days of living at 5050 m. Upon arrival at high altitude, resting MCAv was elevated (up 31 ± 31%; P < 0.01; vs. sea level), but returned to sea-level values within 7–9 days. Elevations in MCAv were strongly correlated (R2= 0.40) with the change in ratio (i.e. the collective tendency of arterial blood gases to cause CBF vasodilatation or constriction). Upon initial arrival and after 2 weeks at high altitude, cerebrovascular reactivity to hypercapnia was reduced (P < 0.05), whereas hypocapnic reactivity was enhanced (P < 0.05 vs. sea level). Ventilatory response to hypercapnia was elevated at days 2–4 (P < 0.05 vs. sea level, 4.01 ± 2.98 vs. 2.09 ± 1.32 l min−1 mmHg−1). These findings indicate that: (1) the balance of arterial blood gases accounts for a large part of the observed variability (∼40%) leading to changes in CBF at high altitude; (2) cerebrovascular reactivity to hypercapnia and hypocapnia is differentially affected by high-altitude exposure and remains distorted during partial acclimatisation, and (3) alterations in cerebrovascular reactivity to CO2 may also affect ventilatory sensitivity

Mechanism of the High-Tc Superconducting Dynamo: Models and Experiment

High-Tc superconducting (HTS) dynamos are experimentally proven devices that can produce large, >kA, DC currents in superconducting circuits, without the thermal leak associated with copper current leads. However, these DC currents are theoretically controversial, as it is not immediately apparent why a device that is topologically identical to an AC alternator should give a DC output at all. Here, we present a finite-element model, and its comparison with experiment, which fully explains this effect. It is shown that the DC output arises naturally from Maxwell’s laws, when time-varying overcritical eddy currents are induced to circulate in an HTS sheet. We first show that our finite-element model replicates all of the the experimental electrical behavior reported so far for these devices, including the DC output characteristics, and transient electrical waveforms. Direct experimental evidence for the presence of circulating eddy currents is also obtained through measurements of the transient magnetic field profile across the HTS tape, using a linear Hall array. These results are also found to closely agree with predictions from the finite-element model. Following this experimental validation, calculated sheet current densities and the associated local electric fields are examined for a range of frequencies and net transport currents. We find that the electrical output from an HTS dynamo is governed by the competition between transport and eddy currents induced as the magnet transits across the HTS tape. These eddy currents are significantly higher (∼1.5X) than the local critical current density J_c, and hence experience a highly non-linear local resistivity. This non-linearity breaks the symmetry observed in a normal ohmic material, which usually requires the net transport current to vary linearly with the average electric field. The interplay between local current densities and non-linear resistivities (which both vary in time and space) is shown to systematically give rise to the key observed parameters for experimental HTS dynamo devices: the open-circuit voltage V_oc, the internal resistance R_int, and the short-circuit current I_sc. Finally, we identify that the spatial boundaries formed by each edge of the HTS stator tape play a vital role in determining the total DC output. This offers the potential to develop new designs for HTS dynamo devices, for which the internal resistance is greatly reduced and the short circuit current is substantially increased.New Zealand (NZ) MBIE Endeavour Grant No. RTVU1707 NZ Royal Society Marsden Grant No. MFP-VUW1806

The dissemination and implementation of national asthma guidelines in south africa: the use of outcome mapping

Asthma is an important chronic inflammatory disorder with significant morbidity and mortality in South Africa. The development of national asthma guidelines by the South African Thoracic Society and National Asthma Education Programme has been one approach to try and improve the quality of care. The impact of previous guidelines has been limited and therefore it is hoped that the newly revised 2007 guidelines will have a more effective approach to dissemination, implementation and evaluation. Outcome mapping (OM) is one approach to integrated planning, monitoring and evaluation of projects that intend to contribute to change in complex systems. It has a structured, systematic and logical approach that focuses on changes in behaviour, actions or relationships in the people or organizations that the project is working with. OM has three stages - intentional design, outcome/performance monitoring and evaluation - which are described in this article and illustrated with reference to the Asthma Guideline Implementation Project (AGIP). In the intentional design stage the AGIP created a vision and mission statement to guide the project and then identified seven boundary partners. For each boundary partner the AGIP defined the project's outcome challenge and a series of progress markers to monitor achievement of the outcome. Following this the AGIP conceptualized the strategies and organizational practices that will be engaged with to realize the outcomes. In the monitoring stage the AGIP will regularly document and reflect on the progress markers, strategies and organizational practices using pre-determined structured journals. In the evaluation stage there is the opportunity to plan the evaluation of key aspects of the project in more depth. In the AGIP project the team engaged with the development of a doctoral research project to evaluate the process of implementation in private and public primary care settings in the Cape Town metropole. This article describes the methodology of Outcome Mapping and illustrates this in relation to the Asthma Guidelines Implementation Project. The methodology has the potential to be applied in many other development projects and is also congruent with action research. It is hoped that the readers will find this approach useful in their own settings

A Trapped Field of 17.6 T in Melt-Processed, Bulk Gd-Ba-Cu-O Reinforced with Shrink-Fit Steel

The ability of large grain, REBa$_{2}$Cu$_{3}$O$_{7-\delta}$ [(RE)BCO; RE = rare earth] bulk superconductors to trap magnetic field is determined by their critical current. With high trapped fields, however, bulk samples are subject to a relatively large Lorentz force, and their performance is limited primarily by their tensile strength. Consequently, sample reinforcement is the key to performance improvement in these technologically important materials. In this work, we report a trapped field of 17.6 T, the largest reported to date, in a stack of two, silver-doped GdBCO superconducting bulk samples, each of diameter 25 mm, fabricated by top-seeded melt growth (TSMG) and reinforced with shrink-fit stainless steel. This sample preparation technique has the advantage of being relatively straightforward and inexpensive to implement and offers the prospect of easy access to portable, high magnetic fields without any requirement for a sustaining current source.Comment: Updated submission to reflect licence change to CC-BY. This is the "author accepted manuscript" and is identical in content to the published versio