Micruroides, M. euryxanthus

Number of Pages: 4Integrative BiologyGeological Science

Online Video Contest Effects on Brand and Ad Attitudes

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement attitudes. After conducting a pre-test to discover an appropriate product for the Generation Y target market, we ran an experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One hundred twenty-one subjects were randomly assigned to one of the three test conditions. The OVC significantly resulted in positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional characteristics, OVCs did not influence brand attitudes. OVCs also produced positive advertising attitudes in terms of clarity, but other dimensions of advertising attitudes were unchanged. We also compared the OVC to the more traditional media of TV and magazines. OVCs produced more positive brand attitudes in terms of feelings than both TV and magazines. For the advertising attitude measure, OVCs produced significantly higher ratings than TV for feelings, attractiveness, and entertainment. There were no significant differences between OVCs and magazines for advertising attitudes. Our findings suggest that marketers can use OVCs effectively if the benefits of the product are hedonic in nature. Functional benefits may not prove as effective in enhancing OVC brand and ad attitudes. Marketers must determine their promotional goals before putting an OVC into practice

Implementing Lisbon: A Critical Appraisal of the Citizens' Initiative

In a much-heralded effort to bring people across Europe closer to the EU and enhance the Union's democratic legitimacy, the Lisbon Treaty has introduced the Citizens' Initiative (CI) -- an idea born in the final phase of the Constitutional Convention

COVID-19: Lessons from the ‘euro crisis’. EPC Discussion Paper 16 April 2020

The coronavirus is an unprecedented external shock that is challenging the EU and its member states. The crisis is fundamental, posing a dramatic threat to public health and the life of citizens. Everyone is affected by the imposition of restrictive measures aiming to contain the spread of the virus. Efforts to flatten the curve have severely hit our economies and will require unparalleled monetary and fiscal measures by central banks and governments

Micrurus fulvius

Number of Pages: 4Integrative BiologyGeological Science