PRIDE IN KENNY CHESNEY’S “AMERICAN KIDS”

This extended essay discusses the representation of the behavior of American kids as seen through their life styles reflected on Kenny Chesney “American Kids”. The behavior is well portrait through the lyric, but the lyric itself has not been reviewed sufficiently. The purposes of this extended essay are to describe the behavior literally and figuratively, and also to construct the meaning related to the description of the lyric. The writer analyzes the study using library research and she adopts the psychology of behavior by B.F Skinner as her approach method. The result of the analysis shows the description of American kids behavior literally and figuratively as pride in American kids reflected on “American Kids”. Therefore, it can be concluded that the song lyric of American Kids reflects the representation of American kids behavior

The California Endowment: How Can This Leading Health Equity Funder Bolster Its Community Impact?

The California Endowment (TCE) is actively moving the needle toward health equity through its support of national health reform, changes in school discipline policies and focused attention on the urgent needs of boys and men of color. Its primary grantmaking strategy, Building Healthy Communities (BHC), funds both statewide policy advocacy and targeted investments in 14 communities across California. By investing in efforts to build community power and also directly engaging in advocacy, TCE exemplifies strategic, social justice philanthropy at its best. However, some of TCE's grantmaking practices limit its grantees' effectiveness. To expand its impact, TCE could provide more general operating support, build nonprofit advocacy capacity and better align the large foundation's many efforts

Parallel pivoting combined with parallel reduction

Parallel algorithms for triangularization of large, sparse, and unsymmetric matrices are presented. The method combines the parallel reduction with a new parallel pivoting technique, control over generations of fill-ins and a check for numerical stability, all done in parallel with the work being distributed over the active processes. The parallel technique uses the compatibility relation between pivots to identify parallel pivot candidates and uses the Markowitz number of pivots to minimize fill-in. This technique is not a preordering of the sparse matrix and is applied dynamically as the decomposition proceeds

Implementasi Web Service untuk Mendukung Interoperabilitas pada Aplikasi E-commerce

E-commerce merupakan suatu metode yang memanfaatkan media internet untuk berjalannya aplikasi transaksi secara online. Fleksibilitas sistem e-commerce akan lebih meningkat jika tidak lagi dihalangi oleh persoalan interoperabilitas antar perangkat. Salah satu caranya adalah dengan pemanfaatan teknologi web service. Web service memungkinkan perangkat yang berbeda platform dapat saling berkomunikasi. Pada penelitian kali ini, kami merancang sebuah aplikasi e-commerce berbasis web service dengan studi kasus toko buku online. Aplikasi e-commerce ini nantinya dapat diakses melalui website, desktop, dan mobile device

The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals

This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing the questionnaire to 155 audiences at the Java Jazz Music Festival, firstly with convenience sampling and then snowballing sampling approach. The analysis of data was executed with Structural Equation Modeling (SEM). The result shows the sponsor-event congruence variable has a positive impact toward brand image and attitudes toward the brand sponsor. Brand Image also has a positive impact toward purchase intention; in contrary attitudes toward the brand do not have a positive purchase intention. With those results, to increase the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency is a key influencer to trigger the sponsorship effectiveness. Congruency between the event and the sponsor is able to boost up the brand image and bring out favorable attitudes towards the brand for the success of marketing communication programs, particularly sponsorship. In addition to it, image transfer gets higher due to the congruency existence (fit) between sponsor and event and directs the intention creation to buy sponsor brand product/service (purchase intention). In conclusion, sponsor-event congruence has effect on consumer responds toward sponsorship, either on the cognitive level, affective and also behavior