The Impact Of Satisfaction With Outcome Quality and Process Quality Toward Repurchase Intention With Shopping Habit As Moderating Variable On Online Shopping

The purpose of this research is to test the process of establishing the repurchase intention on online shopping. Data collected through questionnaires based on samples taken as many as 263 respondents using Non Probability Sampling technique with Purposive Sampling type which is a sampling technique based on certain criteria on respondents. Data analysis technique in this research is Hierarchical Regression Analysis. The results showed that shopping habits moderate positively between satisfaction with the quality of outcomes and quality of the process on the repurchase intention on online shopping in Surakarta

Faktor- Faktor Yang Mempengaruhi Kepuasaan Konsumen Taksi Online (Go-Car) Di Kota Surakarta

Go Car strives to win competition with similar companies, so that Go-Car continues to improve its competitive advantage by increasing winning the hearts of customers by providing good services to make consumers satisfied through security, convenience and price. Purpose of this study to analyze the effect of security, convenience and price on the satisfaction of online go-car taxi customers in Surakarta City. The research population is Go Car consumers in Surakarta. The sampling technique used was accidental sampling with a sample of 100 respondents. Methods of collecting data used a questionnaire. Data analysis used multiple linear regression. The results of this study that security has a positive and significant effect on the satisfaction customers of Go-Car in Surakarta City. Convenience has a positive and significant effect on the satisfaction custtomers of Go-Car in Surakarta City. Price has a positive and significant effect on satisfaction customer of Go-Car in Surakarta City

Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Matahari Department Store Di Kota Surakarta

This study aims to determine the effect of service quality on customer satisfaction. This research is quantitative research. The population in this study were consumers who have visited one of all Matahari dept outlets. store in the city of Surakarta. The number of samples in this study is 155 respondents, the method of data collection uses non probability sampling with a type of purposive sampling where researchers determine sampling by providing specific criteria. Methods of collecting data using a questionnaire. Data analysis techniques in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, determination test (R2), model accuracy test (F test), regression coefficient test and hypothesis test (t test). The results showed that the quality of service significantly affected the customer satisfaction of Matahari Dept. store in the city of Surakarta

Analysis of The Impact of Convenience, Trust, Web Quality, and Social Influence on Online Purchase Intentions in Palestine

Purpose –The purpose of this study is to investigate and investigate and analyze the relationship between Convenience, perceived trust, Web quality, social influence and online purchases intentions. There a lot of research analyzes the relationship between Convenience, perceived trust, Web quality, social influence and c, butthis research focus on Palestinian people. Design/methodology/approach – This study employed a quantitative research to test the relationship between convenience, perceived trust, web quality, social influence and online purchases intentions. Questionnaires were distributed to 100 respondents. The researcher used Primary data to analyze the relations among the variables. Findings – The results showed that perceived trust demonstrated insignificant effect on online purchases intentions. The results also showed that social influence have a significant effecton social influence. Originality/value –the study recommends that the company improve the relationship of customers by applying the right relationship by increasing the trust and social influence to win the high intentions of customers who will use online shop to shopping through an online store

Pengaruh Citra Merek Sebagai Variabel Moderasi terhadap Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan Kosmetik Make Over (Studi Pada Konsumen Mahasiswa Di Surakarta)

This study aims to analyze the effect of brand image as a moderating variable on customer satisfaction, customer value and brand image on cosmetic make over customer loyalty. The research method used is a method with a quantitative approach used to examine a particular population or sample, namely student consumers who are in Surakarta. Sampling was carried out by non-probability sampling method with the number of respondents as many as 200 respondents and the data used is primary data in the form of a questionnaire. The data analysis used is hierarchical method regression analysis (hierarchical method). The results of this study indicate that (1) Customer satisfaction has a positive and significant effect on customer loyalty, (2) Customer value has a positive and significant effect on customer loyalty. (3) Brand image has a significant positive effect on customer loyalty. (4) Brand image is able to moderate customer value to customer loyalty

Pengaruh Service Quality Di Sektor Perbankan Terhadap Kepuasan Nasabah Yang Dimediasi Oleh Kepercayaan Dan Perceived Value (Study Pada Bank MNC Kantor Cabang Yogyakarta)

Given the importance of the banking industry, the purpose of this study was to look at service quality by using the variables of empathy, capability, reliability, assurance and digital banking services on customer satisfaction which is mediated by the variables of trust and service value. This research is quantitative by using a sample of 100 respondents through the distribution of kousiner. Data were analyzed using SmartPLS.4 software and a descriptive analysis was performed on the test results. The results of the hypothesis test show that empathy has a significant positive effect on customer satisfaction while ability has a significant negatif effect on customer satisfaction, reliability has a positive effect on customer satisfaction, assurance has a positive and significant effect on customer satisfaction and banking service has a significant positive effect on customer satisfaction. whereas in the mediation variable that Empathy has a significant positive effect on trust, ability has a significant positive effect on trust, the reliability variable has a significant positive effect on trust while the assurance variable has an insignificant positive effect and banking services has a significant positive effect. Empathy has a significant positive effect on service value, ability while ability has a negatif effect on service value, reliability has a significant positive effect on service value, assurance has a negatif effect and banking service has a significant positive effect. This research is expected to serve as input for MNC Yogyakarta bank institutions to pay attention to service quality properly and further research can be developed and used as suggestions for improvements in marketing management

Pengaruh Promotion Mix Terhadap Keputusan Pembelian Beras Organik UD Padi Mulia Di Kabupaten Sragen

This study aims to analyze the influence of promotion mix on buying decision of organic rice UD Padi Mulia in Sragen regency. Promotion mix used is advertising, personal selling and sales promotion as independent variable, while purchasing decision as dependent variable. Sampling technique used in this study is purposive sampling with the number of research samples as much as 55. data analysis using Multiple Linear Regression. The results showed that advertising, personal selling and sales promotion have an effect on buying decision of organic rice of UD Padi Mulia in Sragen regency

Analisis Pengaruh Inovasi Produk, Kemasan dan Variasi Produk Terhadap Minat Beli Produk Chatime di Surakarta

This study aims to analyze the effect of product innovation, packaging, and product variations on buying interest in Chatime products in Surakarta. The sample in this study was 100 respondents who were enthusiasts of Chatime products in Surakarta. The type of data used in this research is primary data. Methods of data collection using a questionnaire. The data analysis methods used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination, model accuracy test (F test), estimator accuracy parameter test or hypothesis test (t test). The results of the analysis in this study indicate that product innovation has a positive and significant effect on buying interest, packaging has a positive and significant effect on buying interest, product variations have a positive and significant effect on buying interest

Pengaruh Persepsi Kemudahan Pengguna, Persepsi Manfaat, Dan Persepsi Kepercayaan Terhadap Minat Menggunakan Ovo

This study aims to determine the effect of perceived ease of use, perceived usefulness, and perceived trust in the interest in using OVO. This research is a quantitative research. The population in this study were students of the Muhammadiyah University of Surakarta. The number of samples in this study were 200 respondents, the method of data collection using non probability sampling with the type of purposive sampling where researchers determine the sampling by providing specific criteria. The data collection method uses a questionnaire. Data analysis techniques in this study were the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, determination test (R2), model accuracy test (F test), multiple linear regression test and hypothesis test (t test). The results showed that the perception of user convenience and the perception of trust had a significant effect while the perception of benefits did not significantly influence the interest in using OVO

Analisis Pengaruh Website Design,customer Service Dan Privacy Security Pada Pengguna Shopee Terhadap E Service Quality Dengan Customer Satisfaction Sebagai Variabel Mediasi

This study aims to analyze the effect of website design, customer service and privacy security in the Shopee application on e-service quality with customer satisfaction as a mediating variable. In this study, the population used as respondents was Shopee application users with a sample of 135 respondents. Sampling in this study used non-probability sampling with a Purposive sampling technique. Data collection in this study was carried out by distributing questionnaires online using the Google form. Data analysis was carried out using Smart PLS version 4.0. The data testing method used in this study includes the outer model and the inner model. The results in this study indicate that website design has a positive and significant effect on e-service quality, customer service has no significant effect on e-service quality, privacy security has a positive and significant effect on e-service quality, website design has no significant effect on customer satisfaction, customer service has no significant effect on customer satisfaction, privacy security has no significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on e-service quality, customer satisfaction mediates website design and privacy security on e-service quality