This study aims to determine the effect of service quality on
customer satisfaction. This research is quantitative research. The
population in this study were consumers who have visited one of all
Matahari dept outlets. store in the city of Surakarta. The number of
samples in this study is 155 respondents, the method of data collection
uses non probability sampling with a type of purposive sampling where
researchers determine sampling by providing specific criteria. Methods of
collecting data using a questionnaire. Data analysis techniques in this
study are validity test, reliability test, normality test, multicollinearity test,
heteroscedasticity test, determination test (R2), model accuracy test (F
test), regression coefficient test and hypothesis test (t test). The results
showed that the quality of service significantly affected the customer
satisfaction of Matahari Dept. store in the city of Surakarta
