7 research outputs found
Effects of Corporate Image, Company-Product Fit and Consumer-Company Identification on Brand Evaluations: Mediation and Moderation Effects
No full textThe Effect of the Title Sponsorship of KolonยทHana Bank the 51st Korea Open Golf Championship on Brand Image, Brand Identification, Brand Attitude and Purchase Intention
No full textThe Effects of the Team Identification and Similarity on Sponsorship: the Moderation Effects of Negative Information on the Sponsor
No full textRevisiting the Role of Brand Familiarity: Is Brand Familiarity the Key to Enhance Brand Loyalty?
No full textThe Influence of Professional Sport Spectatorsโ Orientation toward a Sporting Event on Title Sponsorship Effect
No full text
