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The Effects of the Team Identification and Similarity on Sponsorship: the Moderation Effects of Negative Information on the Sponsor
Authors
D. A Aaker
R Ahluwalia
+41 more
B. E Ashforth
C. B Bhattacharya
N. R Branscombe
G. L Cohen
V Dalkas
W Dess
J. S Fink
Fiske,S.T
K Gwinner
K Gwinner
Gwinner,K
Harvery,B
C. P Haugtved
P. M Herr
K. L Keller
L Kinney
Klein,J.G
J. R Kuzma
B Lickel
Madrigal,R
F Mael
Maloney,P
McDaniel,S.R
McDonald,C
Meenaghan,T
D. D Muehling
C. W Park
L. A Peracchio
J. J Skowronski
R Speed
G. T Trail
Tversky,A
D. L Wann
D. L Wann
김경민
김성규
손영석
안광호
이우용
최낙환
한동철
Publication date
Publisher
'Korean Consumption Culture Association'
Doi
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Abstract
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info:doi/10.17053%2Fjcc.2009.1...
Last time updated on 12/11/2020