11 research outputs found

    (The)Mediating role of aad in comparative advertising context : the relative dominance of cognition and affect

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    ํ•™์œ„๋…ผ๋ฌธ(๋ฐ•์‚ฌ)--์„œ์šธ๋Œ€ํ•™๊ต ๋Œ€ํ•™์› :๊ฒฝ์˜ํ•™๊ณผ ๊ฒฝ์˜ํ•™์ „๊ณต,2005.Docto

    ์„œ์šธ์‹œ ๊ตญ์ฒ ์‹ ์ดŒ ์—ญ์„ธ๊ถŒ ๊ฐœ๋ฐœ๊ณ„ํš : ์—ญ์‚ฌ ๋ฐ ์—ฐ์ ‘๊ถŒ์„ ๋Œ€์ƒ์œผ๋กœ

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    ํ•™์œ„๋…ผ๋ฌธ(์„์‚ฌ)--์„œ์šธ๋Œ€ํ•™๊ต ํ™˜๊ฒฝ๋Œ€ํ•™์› :ํ™˜๊ฒฝ์กฐ๊ฒฝํ•™๊ณผ,1998.Maste

    Effect of the Framing on a Intention of KoreanยทChinese Customers in Financial Product Investment: Focused on the Mediating Effect of Regulatory Focus

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