10 research outputs found
The Success Factors for Commercializing Private Label Products (The Case of JB Air Co. Ltd.)
No full textThe Effects on Purchase Intention to Display-Ratio of Private Brand and National Brand on Purchase Planning
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A Study on the Effect of ConsumersโProduct Attitude on Satisfaction and Loyalty: The Moderating Effect of PB and NB
No full textAnalyzing Factors Influencing Purchasing Behavior of PB Eggs: Focusing on Eggs from Large Distribution Companies
No full textThe Effect that Consumption Propensity of Chinese Consumers, and Consumer Emotion for Convenience Stores have on Using Attitude and Loyalty: Focusing on the Moderating Effect of Price Sensitivity
No full textConsumers' Response towards the Advertising Creative with the Socio-psychological Appeals and the Moderating Effects of Collectivism Trait
No full textThe Effects of Brand's Market Position on the Horizontal Advertising from Firms within a Same Product Category
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