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Consumers' Response towards the Advertising Creative with the Socio-psychological Appeals and the Moderating Effects of Collectivism Trait
Authors
S. P. Brown
M. C. Burke
+46 more
I. J. Dolich
D. Y. F. Ho
M. B. Holbrook
P. M. Homer
H. C. Hu
M. A. Kamins
J. Y. Kim
S. B. MacKenzie
S. B. MacKenzie
P. Richardson
M. J. Sirgy
H. C. Triandis
J. L. Zaichkowsky
강수식
권수미
김기범
김기옥
김민경
김재휘
김주엽
나은영
나은영
박경도
손준우
양하이데
염동섭
유승엽
유승엽
이규만
이승환
이용규
이을터
이정찬
이종한
이충원
이학식
임태섭
임현빈
정언용
조용현
최규호
최상진
최상진
한규석
한상필
홍영환
Publication date
Publisher
'Korea Society for Consumer Advertising Psychology'
Doi
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Abstract
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info:doi/10.21074%2Fkjlcap.201...
Last time updated on 05/11/2020