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A Study On Communication Effects that The Affiliation of Private Brand and National Brand Make
Authors
D. A. Aaker
K. L. Ailawadi
+42 more
R. Batra
S. Bridges
S. Burton
G. S. Carpenter
R. L. Celsi
C. J. Cobb-Walgren
C. Collins-Dodd
M. Corstjens
K. K. Desai
S. K. Dhar
U. M. Dholakia
P. H. Farquhar
Y. J. Han
P. M. Herr
J. Jacoby
N. Koschate-Fischer
H. E. Krugman
G. Laurent
D. Maheswaran
B. Mittal
A. M. Muniz Jr
C. W. Park
R. E. Petty
J. S. Raju
P. S. Richardson
P. S. Richardson
B. L Simonin
G. L. Urban
A. Vahie
R. Vaidyanathan
J. L Zaichkowsky
J. L Zaichkowsky
김정구
김종욱
박경도
박귀정
박종철
박진용
박효현
서병권
신석규
이학식
Publication date
Publisher
'Korean Academy of Commodity Science & Technology'
Doi
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Abstract
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Last time updated on 01/11/2020