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The Success Factors for Commercializing Private Label Products (The Case of JB Air Co. Ltd.)
Authors
Kusum L. Ailawadi
Sung-Whan Chung
+16 more
Seong-hyuk Hwang
John A. Quelch
김미자
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Publication date
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'Korean Academy of Commodity Science & Technology'
Doi
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Last time updated on 01/11/2020