How to Maxmize the profit of Cause-related Marketing for Chinese Enterprises——From Empirical Analysis of Chinese Consumers' Sense and Attitude Toward CRM

根据Varadarajan和Menon[1]对善因营销（又称善因营销）（CRM，Cause-RelatedMarketing）的定义，善因营销是指制定和执行营销行动的过程，这种行动具有特定的含义，当消费者参与满足组织和个人目的的产品交换行为时，企业将一定数量的收益捐献给特定的慈善事业。这个定义得到了广泛的认同。 自1981年美国运通公司（AmericanExpressCompany）首次运用善因营销以来，善因营销在国外越来越普遍，被很多企业列入企业管理战略之中。在中国，农夫山泉、招商银行等知名品牌已率先尝试善因营销。众多学者的研究表明，消费者对善因营销的感知和反应是善因营销成功与否的重要影响...Cause-Related Marketing(CRM) is defined by Varadarajan and Menon(1988) as:” the process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue exchanges that satisfy organizational and individual objectives ”.This definition is widely accepted. 1981 American Ex...学位：会计硕士院系专业：管理学院会计系_会计硕士(MPACC)学号：X20041109

Preparation and performance of titanium phosphate with different mesoporous structure

采用溶胶凝胶模板法结合煅烧的方法,通过选用不同的模板剂合成得到具有不同介孔结构的磷酸钛材料,运用X-射线粉末晶体衍射技术(Xrd)、低温n2吸脱附技术和高分辨透射电子显微技术(HrTEM)对样品进行了表征,并分别对各材料的介孔结构及其电化学性能进行了研究。结果表明,材料介孔结构的长程有序性及其孔径大小都对材料的电化学性能有影响,例如在大电流密度下(如:150MA/g),长程有序性较好的与长程有序性较差的磷酸钛介孔材料的首次放电比容量分别为93.9、67.9MA/g,经过100次循环后,容量的保持率分别为54%、20%;大孔径与小孔径的磷酸钛介孔材料的首次放电比容量分别为96.1、67.9MA/g,经过50次循环后,容量的保持率分别为66%、17%。Titanium phosphate materials with different mesoporous structure were prepared by sol-gel different templates combined with calcination method.The mesoporous structure of the materials was characterized by small angle X-ray diffraction (SA-XRD) method, N2 adsorption/desorption techniques, and high resolution transmission electron microscopy (HRTEM).The results show that both the length of ordered mesostructure and pore size has a great influence on the electrochemical performance of the titanium phosphate materials.For example, the titanium phosphate materials with ordered and worse structure respectively delivers an initial discharge capacity of about 93.9 mA/g and 67.9 mA/g at 150 mA/g, and after 100 cycles, the capacity retention is 54% and 20% respectively.However, the titanium phosphate materials with the large and small pore size respectively delivers the initial discharge capacity of about 96.1 mA/g and 67.9 mA/g, and after 50 cycles, the capacity retention was 66% and 17% respectively.国家自然科学基金纳米科技重大计划课题资助(90606015);湖南省自然科学基金项目(09JJ3028);湖南省重点学科建设项目(2006-180

An Efficient Axillary Bud Multiplication System of Acacia mangium × A. auriculiformis

以马大杂种相思组培苗为研究对象,通过筛选最佳的增殖培养基,调整增殖时间,探讨芽体长度、继代次数对增殖的影响,增殖培养对生根的影响,建立马大杂种相思腋芽高效组培增殖体系。结果表明:将健壮的初代培养无菌芽剪成含1个腋芽的茎段,接入最佳增殖培养基(改良MS+6-bA1.5 Mg·l-1+nAA0.1 Mg·l-1+AC0.04g·l-1,添加蔗糖3%和琼脂7 g·l-1)中连续培养7代,7次继代的平均增殖倍数为2.52,增殖时间为35天,单株平均繁殖系数为14.99,且7次继代增殖倍数变化小、增殖芽质量好。将增殖芽的茎段(含2~3个腋芽)接入1/2MS+IbA1.0 Mg·l-1+nAA0.5 Mg·l-1(添加蔗糖3%和琼脂7 g·l-1)进行生根培养,15天生根率可达96.5%,移栽后存活率为95.0%。To build an efficient axillary bud multiplication system of Acacia mangium × A.auriculiformis,the aseptic plantlets of A.mangium × A.auriculiformis were used to screen the optimal protocol for in vitro multiplication.The optimal multiplication medium and period,length of the sterile stems,subculture times,rooting and transplant survival rate were studied.The results showed that after being cultured 7 times on improved-MS + 0.5 mg·L- 16-BA + 0.1 mg·L- 1NAA + 0.04 g·L- 1Ac( with combination of 3% sugar and 7 g·L- 1agar),which was the best multiplication medium screened from the trial test,the average proliferation times of the stem with one axillary bud were 2.52,and the propagation coefficient of the plantlet was around 14.99 after 35 days.Moreover,the plantlets grew well and there was no obvious variation of the multiplication ratio.The aseptic stem with 2 or 3 axillary buds was inoculated to 1 /2MS + IBA1.0mg·L- 1+ NAA0.5 mg·L- 1( with combination of 3% sugar and 7 g·L- 1agar) for rooting culture,the rooting rate was96.5% in 15 day and the transplant survival rate was 95.0%.国家“十二五”科技支撑计划项目(2012BAD01B0402

血液透析室护士身心健康状况与应对方式的关系研究

目的通过对血液透析室护士身心健康状况与应对方式的调查研究,促进护士心理行为良性发展,提高其身心健康水平。方法采用一般资料调查表、康奈尔健康问卷、简易应对方式量表对269名血液透析室护士进行问卷调查。结果血液透析室护士最常见的躯体健康问题是眼和耳(24.67%),其次是消化系统(18.26%),最常见的心理健康问题是不适应(19.42%),身心健康阳性率为15.61%,心理健康阳性率为7.43%。年龄越大、工作年限越长,护士的心理健康水平越高,消极应对得分明显高于常模,消极应对得分与身心健康状况得分呈正相关(P<0.01)。结论血液透析室护士身心健康状况不容乐观,既要提高工作能力也要注重心理调节能力的培养,促进护士形成积极的心理反应模式,尤其是年轻护士,应学会和运用积极的应对策略,保持良好的身心健康状况。厦门市科技计划项目(3502Z20144041

Influence on the morphology and blood flow volume of the gastric mucosa in rats with acute gastric ulcer treated by moxibustion

目的:研究艾灸对急性胃溃疡大鼠胃黏膜组织形态的变化和血流量的影响,探讨艾灸促进胃黏膜损伤修复的生物学机制。方法:将大鼠随机分为正常组、模型组、胃经穴组和对照点组,采用束缚冷应激法制作急性胃溃疡大鼠模型,光镜下观察大鼠胃黏膜溃疡指数,多导生理记录仪检测大鼠胃黏膜血流量。结果:与模型组比较,胃经穴组大鼠的胃黏膜溃疡指数值均降低,胃黏膜形态学明显改善,胃黏膜血流量显著增加(P<0.01);与对照点组比较,胃经穴组大鼠胃黏膜溃疡指数、形态学和血流量改善更为明显(P<0.01)。结论:艾灸可增加胃黏膜血流量,促进胃黏膜的损伤修复,并且存在一定的经脉脏腑相关性。Objective: To study the biological repair mechanisms of gastric mucosa damage, through the effect of morphology and blood flow volume of gastric mucosa in rats with acute gastric ulcer treated by moxibustion.Methods: rats were randomly divided into normal group, model group, stomach meridian group, control point group.Except for the normal group, all the rats were established into the gastric mucosa injury model by cold restrain stress.Gastric mucosal injury index in rats wereobserved by light microscopy, the gastric mucosal blood flow volume in rats were tested by the physiological recorder detection.Results: Compared with the model group, the gastric mucosa ulcer index was decreased, the gastric mucosa morphology was significantly improved, gastric mucosal blood flow volume was significantly increased in stomach meridian group(P<0.01).The gastric mucosa ulcer index, gastric mucosa morphology and blood flow volume in stomach meridian group were improved significantly than those in control point group(P<0.01).Conclusion: Moxibustion on the stomach meridian could increase the gastric mucosal blood flow volume, promote the repair of gastric mucosa injury, and there is a certain correlation between meridians and viscera.国家自然科学基金项目(No.30960484;No.81260556)~

Raman Spectroscopy Study on Coadsorption of 1 Methyl 2 Thiourea with Electrolyte Anions at Ag Electrodes

本文用电化学现场表面增强拉曼散射光谱（SErS）技术研究了MTu在HClO4、H2SO4和HnO3介质中分别与一种或两种无机阴离子的共吸附行为，发现ClO-4、SO2-4和nO-3等弱吸附无机阴离子均能被MTu诱导物理吸附在其质子化了的氨基（nH＋3）上，这三种无机阴离子被MTu诱导物理吸附的强弱顺序是：在电极电位位于-0.2V~-0.7V区间时，SO2-4＞ClO-4＞nO-3，在电位位于-0.8V~-1.2V区间时，ClO-4＞SO2-4＞nO-3。Using surFace enhanced Raman spectroscopy (SERS), we have studied the coadsorption of 1 methyl 2 thiourea (MTU) with one or two kinds of inorganic anions in perchloric acid, sulphuric acid, nitric acid medium respectively at silver electrodes.The results indicate that inorganic anions with weak coadsorbability such as ClO - 4,SO 2- 4 and NO - 3 can be physically induced to absorb through the protonated amino group of MTU.It was Found that the coadsorbability of these anions with MTU is in the order of SO 2- 4>ClO - 4>NO - 3 in the potential region From -0 2V to -0 7V and ClO - 4>SO 2- 4>NO - 3 in the potential region From -0 8V to -1 2V.国家自然科学基金;江西省自然科学基

耐热高活性改进铜基甲醇合成催化剂

耐热高活性改进铜基甲醇合成催化剂Ｈｅａｔ－ｒｅｓｉｓｔａｎｔａｎｄＨｉｇｈｌｙＡｃｔｉｖｅＭｏｄｉｆｉｅｄＣｏｐｐｅｒ－ｂａｓｅｄＣａｔａｌｙｓｔｓｆｏｒＭｅｔｈａｎｏｌＳｙｎｔｈｅｓｉｓ杨意泉，张鸿斌，郭忠平，陈汉忠（厦门大学化学化工学院）周文成，..

The Physiological Basis of Intelligence Difference

本文从脑电生理、脑功能成像、神经生化、行为遗传与分子遗传等多个角度探讨了智力研究的新进展，但各角度的研究均存在诸多争议和疑问，留待人们继续探索

《中国临床心理学杂志》1998-2002年论文与作者定量分析

目的：分析《中国临床心理学杂志》1998-2002年刊载的论文，以对该刊的专业水平和刊物特色进行评估时参考。方法：用文献计量学方法统计该刊5年刊载的521篇论文、作者、论著台著率、论文内容、引文的引文量、引文率、引文语种、引文类型、自引率、普赖斯指数、引文时间分布、半衰期。结果：在521篇论文中，排名前10位的作者单位共发表论文166篇(31．9％)，在422名第一作者中，64名发表超过2篇的作者共发表论文。163篇(31．3％)。论文合著率为87，6％，平均合作度为3，6。内容涉及心理社会因素与疾病的文章为160篇，占30，7％。52l篇论文的总引文量为4356条，引文率为990h，，平均每篇论文引文8．36条。中文占49，6%外文(以英文为主)占50，4％，其中期刊类与图书类引文的比例为2．7：1。作者、期刊自引率分别为4．4％，7．7％。普赖斯指数为43％。被引文献的文献峰值(0．0985)为论文发表的第3年，半衰期5．5年。结论：作为临床心理学的核心期刊，《中国临床心理学杂志》5年中各项指标在不断地提高，将在临床心理学研究领域起到越来越重要的作用

Analysis of Journal-articles (1998-2002) in the Chinese Journal of Clinical Psychology

目的 :分析《中国临床心理学杂志》1998- 2 0 0 2年刊载的论文 ,以对该刊的专业水平和刊物特色进行评估时参考。方法 :用文献计量学方法统计该刊 5年刊载的 5 2 1篇论文、作者、论著合著率、论文内容、引文的引文量、引文率、引文语种、引文类型、自引率、普赖斯指数、引文时间分布、半衰期。结果 :在 5 2 1篇论文中 ,排名前 10位的作者单位共发表论文 16 6篇 ( 31.9% ) ,在 4 2 2名第一作者中 ,6 4名发表超过 2篇的作者共发表论文 16 3篇 ( 31.3% )。论文合著率为 87.6 % ,平均合作度为 3.6。内容涉及心理社会因素与疾病的文章为 16 0篇 ,占 30 .7%。 5 2 1篇论文的总引文量为 4 35 6条 ,引文率为 99% ,平均每篇论文引文 8.36条。中文占 4 9.6 % ,外文 (以英文为主 )占 5 0 .4 % ,其中期刊类与图书类引文的比例为 2 .7:1。作者、期刊自引率分别为 4 .4 % ,7.7%。普赖斯指数为 4 3%。被引文献的文献峰值 ( 0 .0 985 )为论文发表的第 3年 ,半衰期 5 .5年。结论 :作为临床心理学的核心期刊 ,《中国临床心理学杂志》5年中各项指标在不断地提高 ,将在临床心理学研究领域起到越来越重要的作用