The Influences Of The Anal ytic/Holistic Thinking and Metaphorical Advertising On The Persuasion Effect of Advertisement

隐喻作为一种最常用的修辞手法已越来越多的运用到广告中，作为一种普遍的修辞现象，隐喻不仅是语言的一种装饰，而且是人类思维认知的一种方式，中西思维方式的不同在隐喻运用中会反映出明显的民族文化认知差异。 本文旨在从中西思维方式差异的角度进行分析，采用实验的方法来讨论受众的思维方式（综合/分析）与不同的隐喻广告类型（写意/写实）对广告说服效果的影响，希望可以丰富国内隐喻广告的研究，开拓一个更全面的考量隐喻广告效果的视野。 本研究的自变量为受众思维方式（整体思维与分析思维）和隐喻广告类型（写意隐喻广告与写实隐喻广告），因变量为广告说服效果（广告态度、品牌态度、购买意愿）。采用2×2的实验设计。用思维...Now metaphors are used frequently in advertising. Metaphor is viewed as a way of thinking rather than a traditional rhetorical skill or the ornament of a language. This thesis adopt experiment to measure the influences of the different way of thinking (holistic/analytic) and the metaphor type (abstract/concrete) on the persuasion effect of advertisement, my objective is to enrich the research of t...学位：文学硕士院系专业：新闻传播学院广告学系_传播学学号：3192009115259

传播的艺术:中美比喻说服的逻辑间距

比喻是传播中广泛使用的一种艺术.比喻中本体和喻体之间的关系体现了中美文化不同的思维方式.相对而言,中国比喻典型为直觉推理,美国比喻典型为形式逻辑.对中关大学生施测的结果,对两种比喻类型,整体思维高的中国大学生更易理解直觉推理比喻;分析思维高的美国大学生更易理解形式逻辑比喻.对中国大学生的思维方式启动实验表明,思维方式可以通过相关材料启动,并可以影响到广告中比喻的说服效果.启动整体思维的材料尚需进一步的研究.国家自然科学基金项目“东西方不同文化思维方式对广告说服的影响”(项目(71372076)的研究成果

破解技术创新驱动力的学习障碍:柔性化力量

本文旨在探讨柔性人力资源管理对企业技术创新的作用,并以组织学习理论为基础,研究探索式学习和利用式学习在以上关系中所起的中介效应。本文以357家企业作为研究对象,利用结构方程模型对所提出的理论模型进行实证分析。研究结果表明:资源柔性人力资源管理和协调柔性人力资源管理都对产品/服务创新和工艺/服务流程创新具有显著的正向影响;探索式学习和利用式学习同时在以上关系中起到中介作用。在此基础上,本文基于柔性人力资源管理实践提出若干管理建议,以期有助于企业技术创新力的提升。国家自然科学基金项目“顾客服务主动性行为的内涵、形成机制与影响后果:一项追踪研究”(71472116

Measurement of integrated luminosity of data collected at 3.773 GeV by BESIII from 2021 to 2024

We present a measurement of the integrated luminosity e+e- of collision data collected by the BESIII detector at the BEPCII collider at a center-of-mass energy of Ecm = 3.773 GeV. The integrated luminosities of the datasets taken from December 2021 to June 2022, from November 2022 to June 2023, and from October 2023 to February 2024 were determined to be 4.995±0.019 fb-1, 8.157±0.031 fb-1, and 4.191±0.016 fb-1, respectively, by analyzing large angle Bhabha scattering events. The uncertainties are dominated by systematic effects, and the statistical uncertainties are negligible. Our results provide essential input for future analyses and precision measurements

Determination of the number of ψ(3686) events taken at BESIII

The number of ψ(3686) events collected by the BESIII detector during the 2021 run period is determined to be (2259.3±11.1)×106 by counting inclusive ψ(3686) hadronic events. The uncertainty is systematic and the statistical uncertainty is negligible. Meanwhile, the numbers of ψ(3686) events collected during the 2009 and 2012 run periods are updated to be (107.7±0.6)×106 and (345.4±2.6)×106, respectively. Both numbers are consistent with the previous measurements within one standard deviation. The total number of ψ(3686) events in the three data samples is (2712.4±14.3)×10^