Expansion Of The Selected Company Into a Foreign Market

Diplomová práce je zaměřena na expanzi vybrané společnosti na zahraniční trh. Hlavním cílem je zjistit, zda by společnost měla vstoupit na zahraniční trh. První část diplomové práce je věnována teoretickým poznatkům v oblasti expanze firmy na zahraniční trh. V analytické části jsou provedeny analýzy, které jsou pro tuhle práci důležité. V návrhové části práce představím společnost, navrhnu strategii vstupu na zahraniční trh a vyhodnotím celý návrh.This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.

ChildTalks+: a study protocol of a pre-post controlled, paired design study on the use of preventive intervention for children of parents with a mental illness with focus on eating disorders

Background: Children of parents with a mental illness are at high risk of developing a mental disorder as a result of transgenerational transmission. Without effective intervention, they could form the next generation of psychiatric patients. ChildTalks+ is a preventive intervention involving four structured psychoeducational sessions designed for parents affected by a mental disorder and their children. Its aim is to reduce the risk of mental disorders in children of parents with mental illness. This study draws on our clinical practice and involves a group of patients with eating disorders. The aim of the project, which will run in the Czech Republic, is to evaluate the effectiveness of ChildTalks+ methodology. Methods: ChildTalks+ therapists (professionals from health, social, and educational facilities) will recruit 66 families where a parent is treated for a mental disorder and the family includes children aged 6–18. Paired allocation into an intervention group (N = 33) and a control group (N = 33) will be based on the number of risk factors identified in the family. Both groups will complete questionnaires at the baseline, post-test, and follow-up assessments after six and 12 months. The intervention group will receive the ChildTalks+ intervention within 2 months of the baseline assessment; the control group after the last assessment. Questionnaires will be completed by parents and children aged 12+ and, in two cases, 15+ years. Quantitative data will be supplemented with qualitative data from ChildTalks+ therapists working with patients with eating disorders. Discussion: The ChildTalks+ intervention is expected to strengthen parenting competencies and family protective factors, improve family communication, increase awareness of parental mental health issues, and improve the wellbe- ing of children of parents with mental illness with long-term sustainable outcomes. The study should contribute to the evidence base for the ChildTalks+ program and help identify key themes in the implementation of similar preven- tive intervention

Perinatal brachial plexus palsy - comprehensive testing

This thesis focuses on the comparison of the results of selected clinical trials in children with perinatal brachial plexus palsy (PBPP) in the age range of 4-6 years. The theoretical part summarizes the basic knowledge about the anatomical basis of PBPP, its types and levels of nerve injuries, the main comorbidities of PBPP, the most commonly used clinical trials, the possibilities of conservative and surgical therapy with emphasis on conservative therapy methods applied in the Czech Republic. The main goal was to determine the correlations between selected tests and verify their suitability for use in children with PBPP. Methods: A total of 14 probands with a diagnosed PBPP in the age range of 4-6 years (mean age 69.9 months; SD ± 11.6 months) were included in the study. All subjects underwent 3 clinical trials - Acvitve Movemet Scale (AMS), Brachial Plexus Outcome Measure (BPOM) and Bruininsk-Oseretsky Motor Proficiency Test - Second Edition (BOT-2), which were administered during 1-2 visits. Total and partial test results were recorded and compared in correlation analysis. Results: Based on the results of statistics a significant linear relationship between the scores of AMS and BPOM was confirmed (Pearson's r = 0.961; p < 0.001). No linear relationship between other tests or their partial...Tato diplomová práce se zaměřuje na porovnání výsledků vybraných klinických testů u dětí s porodní parézou brachiálního plexu (PPBP) ve věkové kategorii 4-6 let. Teoretická část shrnuje základní poznatky o anatomickém podkladě PPBP, jejích typech a úrovních poranění nervových struktur, dále o hlavních komorbiditách PPBP a nejčastěji užívaných klinických testech, možnostech konzervativní i operační terapie s důrazem na postupy konzervativní terapie aplikované v České republice. Hlavním cílem bylo zjistit korelace mezi vybranými testy a ověřit jejich vhodnost k užívání u dětí s PPBB. Metodika: Do výzkumu bylo zařazeno celkem 14 probandů se stanovenou diagnózou PPBP ve věkovém rozmezí 4-6 let (průměrný věk 69,9 měsíců; SD ± 11,6 měsíců). Všichni probandi absolvovali 3 klinické testy - Active Movemet Scale (AMS), Brachial Plexus Outcome Measure (BPOM) a Bruininsk-Oseretsky Test of Motor Proficiency - Second Edition (BOT-2), jejichž administrace probíhala během 1-2 návštěv. Celkové i dílčí výsledky testů byly zaznamenány a porovnány v korelační analýze. Výsledky: Na základě výsledků statistického zpracování byla potvrzena statisticky významná lineární závislost mezi výslednými skóre testů AMS a BPOM (Pearsonovo r = 0,961; p < 0,001). Lineární závislost mezi ostatními testy nebo jejich dílčími skóre...Klinika rehabilitace a tělovýchovného lékařstvíDepartment of Rehabilitation and Sports MedicineSecond Faculty of Medicine2. lékařská fakult

Instagram jako komunikační nástroj prevence plýtvání potravinami u generace Z

ŠTĚPÁNKOVÁ, T. Instagram as a communication tool for prevention of food waste in Generation Z. Diploma thesis. Brno: Mendel University in Brno, 2023. At present, food waste is considered to be a serious problem worldwide, as thousands of tonnes of food are wasted every year. Food waste occurs at all stages of the food chain, but households account for the largest share. A change in consumer behaviour is therefore needed to minimise this waste. This thesis therefore aims to propose an appropriate communication campaign on the popular Instagram network aimed at preventing food waste and promoting sustainable behaviour, based on the identification of key factors influencing food waste rates among final consumers of the Z generation. This communication strategy is based primarily on information provided by quantitative and qualitative research and should make a positive contribution to changing food consumption behaviour

"Hipster" Tote Bag Wearers and their Fashion World

Tereza Štěpánková "Hipster" tote bag wearers and their fashion world Abstract This bachelor thesis deals with the "hipster" tote bag wearers, their fashion world and the role of the terms hipster and style in their life. The goal of the thesis is to find out, if the wearers of the tote bag can be compared to expert definitions of hipster or if there are any special regularities to describe at all. The thesis is composed of four parts, the theoretical part is an introduction to sociology of fashion, style, selfpresentation with citation of Georg Simmel, Erving Goffman and others. For the reason, that hipster is in some definitions considered a subculture, the term subculture is defined, as are the terms related to it. In the second chapter the term hipster itself and its problematic definition are argued with support of contemporary literature. The methodological part is a description of the research process and data collection. The content of the analytical part is formed by interview data interpreted in context of chosen theoretical theses. Three subchapters were formed in the analytical part based on the data, which present the outcome and answers to the research questions. These subchapters are Common elements between the hipster tote bag wearers and its noncoincidental character, The bag wearers' style..

Expansion Of The Selected Company Into a Foreign Market

This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal

Use of standard tests for evaluation of children with neonatal brachial plexus palsy.

Klinika rehabilitace a tělovýchovného lékařstvíDepartment of Rehabilitation and Sports MedicineSecond Faculty of Medicine2. lékařská fakult

Stigmatization of mentally ill from the depression and anxiety patients' point of view

The thesis is a study of mentally ill patients with depression and anxiety and their view on stigmatization in contemporary czech society. The thesis introduces the problematice in the context of current political precautions and research including comparison with abroad studies. It points out the current state of psychiatric care in the Czech republic and destigmatizing activities which aim to change this state. Based on ten interviews with patients with diagnosed depression or anxiety, the thesis shows that the stigmatization in case of these patients is not seen in such nature, as defined by literature. The participants experience large scale of negative reactions, however many of them do not meet definitions of stigmatizing attitudes. Their experience with stigma is different in different parts of their life, partly based on whether the people close to them have a previous experience with mental illness or not. The fear of stigmatization is present more often than the stigmatization itself. The participants point out the low awareness of the public considering the stigmatization of mental illness, however they do not participate in destigmatizing activities in any way. Interesting finding was fear of establishing a family, presented by some of the female participants and very frequent use of..

Vybrané psychické vlastnosti skupin zaměstnanců

Katedra psychologieFilozofická fakult